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When they contradict each other, AI tools get confused and may describe your business incorrectly.","tokens":{"businessName":"משרד עו\"ד דנה דוד ושות'","cmsHint":"","city":"Petah Tikva"},"improvement_score":20},{"check_id":"external_reviews","label":"External Review Citations","description":"Add at least one outbound link from your site to a recognized review platform (G2, Capterra, Trustpilot, or Yelp). AI engines validate trust by checking that businesses are independently reviewed.","tokens":{"businessName":"משרד עו\"ד דנה דוד ושות'","cmsHint":"","city":"Petah Tikva"},"improvement_score":10},{"check_id":"trust_conflict_phone","label":"Conflicting phone number across sources","description":"משרד עו\"ד דנה דוד ושות''s phone number doesn't match across AI extraction, website_scrape. Log into each platform and align them — AI engines rank the inconsistency as a trust risk.","tokens":{"businessName":"משרד עו\"ד דנה דוד ושות'","cmsHint":"","city":"Petah Tikva"},"improvement_score":5}]}}