{"profile":{"id":"84c2e544-c0e2-4f70-9bee-fae07422fa99","slug":"chris-plaza-houston-83c5","business_name":"Chris Plaza","website_url":"https://www.lockitlending.com","industry":"Mortgage broker","city":"Houston","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"30 Year Fixed Rate Mortgage","target_customer":"Homebuyers seeking stable monthly payments","factual_description":"A mortgage option with a consistent interest rate over a 30-year term.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"FHA Loans","target_customer":"First-time homebuyers or those with limited down payment funds","factual_description":"Government-insured loans designed to make homeownership accessible, often with lower down payments.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"VA Loans","target_customer":"Eligible veterans, active-duty service members, and their spouses","factual_description":"Mortgage options specifically for eligible veterans, service members, and their spouses.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza#business","geo":{"@type":"GeoCoordinates","latitude":29.7691726,"longitude":-95.4170065},"url":"https://www.lockitlending.com","name":"Chris Plaza","@type":"RealEstateAgent","image":"https://www.lockitlending.com/logo.ico","hasMap":"https://www.google.com/maps/place/?cid=2589573564455707528","sameAs":["https://www.facebook.com/lockitlendingofficial","https://www.instagram.com/lockitlending/?hl=en","https://www.linkedin.com/company/lock-it-lending-all-stars","https://www.youtube.com/@LockITLending-Official","https://www.tiktok.com/@lockitlendinghouston","https://www.google.com/maps/place/?cid=2589573564455707528"],"slogan":"Mortgage Broker in Houston — Mortgage education for loan programs","address":{"@type":"PostalAddress","postalCode":"77007","addressRegion":"Texas","streetAddress":"5414 Rose St","addressCountry":"US","addressLocality":"Houston"},"audience":[{"@type":"Audience","audienceType":"Individuals purchasing a new home"},{"@type":"Audience","audienceType":"Homeowners considering refinancing options"},{"@type":"Audience","audienceType":"First-time homebuyers needing guidance"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+17136471791","areaServed":[{"name":"Houston","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJG8VsLoTTQIYRiOMfzW8D8CM","propertyID":"Google Place ID"},{"@type":"PropertyValue","propertyID":"VizoryoProfileID","value":"vizoryo:profile:84c2e544-c0e2-4f70-9bee-fae07422fa99"}],"inLanguage":"en","knowsAbout":["Mortgage education for loan programs","Diverse loan programs for varied goals","Assisting with 1% down payment programs"],"dateModified":"2026-07-01T09:34:56.679Z","datePublished":"2026-07-01","additionalType":"Mortgage Broker","mainEntityOfPage":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"17:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"17:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"17:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"17:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"17:00","dayOfWeek":"Friday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.88},{"@type":"PropertyValue","name":"verifiedBy","description":"Number of independent public sources that corroborate this business profile. Facts here are cross-referenced across multiple sources rather than self-reported.","value":"4 independent public sources"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field corroboration: how many independent sources confirm each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source.","value":"{\"name\":{\"source_count\":1,\"confidence\":0.6},\"phone\":{\"source_count\":2,\"confidence\":1},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":2,\"confidence\":1},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}]},{"@id":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza#service-0","name":"30 Year Fixed Rate Mortgage","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza#business"},"description":"A mortgage option with a consistent interest rate over a 30-year term."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza#service-1","name":"FHA Loans","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza#business"},"description":"Government-insured loans designed to make homeownership accessible, often with lower down payments."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza#service-2","name":"VA Loans","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza#business"},"description":"Mortgage options specifically for eligible veterans, service members, and their spouses."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza#faq","name":"FAQ - Chris Plaza","@type":"FAQPage","mainEntity":[{"name":"What are 2-1 Temporary Rate Buydowns?","@type":"Question","acceptedAnswer":{"text":"2-1 Temporary Rate Buydowns: A Win-Win for Borrowers and Sellers...","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-07-01T09:34:56.714388+00:00","updated_at":"2026-07-01T09:34:56.68+00:00","faq":[{"answer":"2-1 Temporary Rate Buydowns: A Win-Win for Borrowers and Sellers...","category":"general","question":"What are 2-1 Temporary Rate Buydowns?"}],"country":"United States","og_image_url":"https://www.lockitlending.com/logo.ico","industry_subtype":null,"profile_tier":"free","short_tagline":"Mortgage Broker in Houston — Mortgage education for loan programs","primary_category":"Mortgage Broker","schema_type":"LocalBusiness","primary_address":{"city":"Houston","region":"Texas","street":"5414 Rose St","country":"US","postal_code":"77007"},"geo_coordinates":{"lat":29.7691726,"lng":-95.4170065},"service_areas":["Houston"],"phone":"+17136471791","hours_by_day":[{"day":"monday","open":"09:00","close":"17:00"},{"day":"tuesday","open":"09:00","close":"17:00"},{"day":"wednesday","open":"09:00","close":"17:00"},{"day":"thursday","open":"09:00","close":"17:00"},{"day":"friday","open":"09:00","close":"17:00"},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"00:00","close":"00:00","is_closed":true}],"price_range":null,"review_summary":{"sources":[{"count":66,"rating":5,"platform":"google"}],"total_count":66,"distribution":{"1":0,"2":0,"3":0,"4":0,"5":66},"average_rating":5,"weighted_reputation_score":4.59},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Mortgage education for loan programs","Diverse loan programs for varied goals","Assisting with 1% down payment programs"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/lockitlendingofficial","platform":"facebook"},{"url":"https://www.instagram.com/lockitlending/?hl=en","platform":"instagram"},{"url":"https://www.linkedin.com/company/lock-it-lending-all-stars","platform":"linkedin"},{"url":"https://www.youtube.com/@LockITLending-Official","platform":"youtube"},{"url":"https://www.tiktok.com/@lockitlendinghouston","platform":"tiktok"}],"citations":[],"last_verified_at":"2026-07-01T09:34:56.68+00:00","data_sources":["Website Scan","Google Business Profile","Social Media Profiles","AI Content Analysis"],"languages_supported":["en"],"profile_language":"en","ai_readability_score":48,"claimed_at":null,"index_status":"listed","industry_category":"Mortgage Broker","llm_optimized_summary":"Chris ​Plaza ​operates ​as ​a ​mortgage ​broker ​in ​Houston, ​United ‍States, ​specializing ​in ‍connecting ​individuals ‍with ‍suitable ​home ‍financing. ​The ​service ‍offerings ‍include ‍30 ​Year ‍Fixed ‍Rate ​Mortgages, ‍FHA ​Loans, ‍and ​VA ‍Loans. ‍The ​brokerage ‍focuses ‍on ‍mortgage ‍education ‍for ​various ‍loan ​programs ‍and ​assists ‍clients ‍with ‍diverse ​financing ​goals, ​including ​1% ​down ​payment ​programs.","target_audience":["Individuals purchasing a new home","Homeowners considering refinancing options","First-time homebuyers needing guidance"],"alternative_to":[],"data_trust_signal":"https://www.lockitlending.com","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJG8VsLoTTQIYRiOMfzW8D8CM","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://www.lockitlending.com/logo.ico","url_path":"mortgage-broker/houston/chris-plaza","business_name_en":"Chris Plaza","data_confidence":0.875870967741936,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"verified":false,"verified_sources":{"google":{"rating":5,"place_id":"ChIJG8VsLoTTQIYRiOMfzW8D8CM","verified":true,"review_count":66}},"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=2589573564455707528","tiktok_url":"https://www.tiktok.com/@lockitlendinghouston","youtube_url":"https://www.youtube.com/@LockITLending-Official","facebook_url":"https://www.facebook.com/lockitlendingofficial","linkedin_url":"https://www.linkedin.com/company/lock-it-lending-all-stars","instagram_url":"https://www.instagram.com/lockitlending/?hl=en"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"name_forms":["Chris Plaza"],"same_as":["https://www.lockitlending.com","https://www.google.com/maps/place/?cid=2589573564455707528","https://www.facebook.com/lockitlendingofficial","https://www.instagram.com/lockitlending/?hl=en","https://www.linkedin.com/company/lock-it-lending-all-stars","https://www.youtube.com/@LockITLending-Official","https://www.tiktok.com/@lockitlendinghouston"],"trust_state":"indexed","profile_completeness":{"filled":12,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":48,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:84c2e544-c0e2-4f70-9bee-fae07422fa99","canonical_summary":"Chris Plaza operates as a mortgage broker in Houston, United States, specializing in connecting individuals with suitable home financing. The service offerings include 30 Year Fixed Rate Mortgages, FHA Loans, and VA Loans. The brokerage focuses on mortgage education for various loan programs and assists clients with diverse financing goals, including 1% down payment programs.","citation":{"profile_url":"https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza","trust_state":"indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:84c2e544-c0e2-4f70-9bee-fae07422fa99","source_url":"https://www.lockitlending.com","name":"Chris Plaza","recommended_citation":"Chris Plaza — business identity (auto-indexed from public data; not yet owner-verified) on Vizoryo, the Global AI Business Visibility Index. Source: https://vizoryo.com/en/business/mortgage-broker/houston/chris-plaza"},"confidence_computed_at":"2026-07-01T09:34:58.178+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.6,"updated_at":"2026-07-01T09:34:58.178+00:00","confirmed_by":"ai_analysis"},{"field":"phone","source_count":2,"confidence":1,"updated_at":"2026-07-01T09:34:58.178+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-01T09:34:58.178+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-01T09:34:58.178+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-01T09:34:58.178+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-01T09:34:58.178+00:00","confirmed_by":"public_source"}],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"Chris Plaza","cmsHint":"","city":"Houston"},"priority":"high"},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"Chris Plaza","cmsHint":"","city":"Houston"},"priority":"high"},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"Chris Plaza","cmsHint":"","city":"Houston"},"priority":"high"}]}}