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By blocking invalid traffic, marketers prevent bots, click farms and other non-converting traffic from spending their ad budget.‍By reducing invalid traffic, marketers can benefit from more efficient PPC campaigns, more effective retargeting and remarketing, and cleaner analytics.","@type":"Answer"}},{"name":"What is the difference between ad fraud and click fraud?","@type":"Question","acceptedAnswer":{"text":"Click fraud refers to any non-genuine and malicious click on your paid ads. This can include people intentionally clicking your ads such as brand haters, or competitors, or accidental clicks from poorly placed banners.‍Ad fraud is a more organised form of click fraud, where a publisher will maximise the amount of fake clicks often using bots or click farms. These ad fraud campaigns are usually designed to commit fraud on a bigger scale, often taking millions of dollars during their lifespan.‍Tog","@type":"Answer"}},{"name":"How do I make payment?","@type":"Question","acceptedAnswer":{"text":"When you sign up for your free trial we will take your payment details. Once your trial ends, you are automatically moved onto your chosen subscription level, unless you cancel first. Payment is then taken automatically on your billing date each month, until cancelled.You can pay by credit cards.","@type":"Answer"}},{"name":"How does your fraud blocking software work?","@type":"Question","acceptedAnswer":{"text":"To make ClickCease work on your website(s), you’ll need to install the tracking code. This can easily be done in just a few minutes on most content management systems, or custom websites.‍Our ‘double layer’ fraud blocking is designed to prevent clicks from different sources. 1. HTML code on your site2. 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