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We get your practice in front of patients at the moment they search for the care you provide.Chris Kirksey founded the company in 2016. He spent his earlier career in U.S. Army Intelligence, the NSA, and the CIA, and that background shapes how we run accounts. Every campaign gets clear objectives, a named owner, and a quarterly review through EOS (Entrepreneurial Operating System).","@type":"Answer"}},{"name":"What makes Direction.com different from other SEO companies?","@type":"Question","acceptedAnswer":{"text":"SEO is no longer about basic keywords, rankings, or backlinks. It’s AI-driven local insights, patient behavior patterns, search intent mastery, algorithm fluency, and content rooted in psychology and healthcare knowledge.Search signals change, patient behavior evolves, and AI reshapes discovery. 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Our typical client does $2M or more in annual revenue.The practices we partner with include:Independent practices, from solo practitioners up to 30-provider groupsDental and orthodontic offices doing general, cosmetic, or specialty workMedical spec","@type":"Answer"}},{"name":"Does Direction.com specialize in healthcare SEO?","@type":"Question","acceptedAnswer":{"text":"Healthcare SEO isn’t just our specialty – it’s our passion (see our company story here).Healthcare SEO is what we do. Not “one of the verticals we serve,” not a side practice. Most generalist agencies take medical clients between e-commerce projects, and the work shows it.Healthcare search is different from other industries. Patients type in symptoms while scared, compare providers in waiting rooms, and look for reasons to trust someone with their body or their child’s body. 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‍intent ​mastery, ​algorithm ​fluency, ​and ‍content ​rooted ​in ‍psychology ​and ​healthcare ‍knowledge.Search ‍signals ​change, ‍patient ​behavior ​evolves, ‍and ​AI ‍reshapes ‍discovery. ‍We ​sit ​at ‍the ​intersection ​of ​these ‍forces ‍with ​our ‍approach ​to ​creating ‍great ​content, ​where ‍every ‍page ​follows ‍proven ‍psychological ​frameworks ‍designed ​to ​engage, ​persuade, ‍and ‍convert. ​We ​make ​practic","category":"general","question":"What makes Direction.com different from other SEO companies?"},{"answer":"Most ‍of ​our ​clients ‍have ​outgrown ​their ‍old ‍patient-acquisition ​setup. ‍They’ve ‍run ​paid ‍ads ​for ​years ​and ‍watched ‍costs ​climb ​while ​cheaper ​competitors ‍flooded ​the ​same ‍markets. ​They ​want ‍patient ‍volume ​that ‍holds ​steady ​the ‍day ​they ‍pause ‍Google ‍Ads. ​Our ​typical ‍client ​does ​$2M ​or ‍more ‍in ​annual ‍revenue.The ​practices ​we ‍partner ​with ​include:Independent ‍practices, ‍from ​solo ‍practitioners ‍up ​to 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