{"profile":{"id":"7005f365-1e1c-4bf7-a575-79fcaacc841d","slug":"el-pollo-rico-18-san-marcos-53eb","business_name":"El Pollo Rico #18","website_url":"https://www.pollosricos.com","industry":"Mexican","city":"San Marcos","services":[{"category":"product","price_range":null,"service_area":null,"service_name":"Whole Chicken Meal","target_customer":"Customers seeking a complete chicken meal with sides.","factual_description":"Served with two 8 oz sides, tortillas, grilled onion, salsa, and lime.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Carne Asada","target_customer":"Diners looking for a beef entree with traditional accompaniments.","factual_description":"Served with two 8 oz sides, grilled onion, pico de gallo, salsa, and tortillas.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Quesadilla","target_customer":"Customers desiring a cheese and meat filled tortilla dish.","factual_description":"Served with guacamole and sour cream, with a choice of beef, chicken, pastor, or barbacoa.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18#business","geo":{"@type":"GeoCoordinates","latitude":29.8846964,"longitude":-97.921734},"url":"https://www.pollosricos.com","name":"El Pollo Rico #18","@type":"LocalBusiness","image":"https://static.wixstatic.com/media/ad4e98_4f92b7b2a91c4ad4bf0f49d366065d21%7Emv2.png/v1/fill/w_180%2Ch_180%2Clg_1%2Cusm_0.66_1.00_0.01/ad4e98_4f92b7b2a91c4ad4bf0f49d366065d21%7Emv2.png","hasMap":"https://www.google.com/maps/place/?cid=9027411589294865513","sameAs":["https://www.facebook.com/PolloRicoTx/?ref=bookmarks","https://www.instagram.com/polloricotx/","https://www.tiktok.com/@polloricotx","https://www.google.com/maps/place/?cid=9027411589294865513"],"slogan":"Mexican in San Marcos — Authentic Mexican charcoal grilled chicken","address":{"@type":"PostalAddress","postalCode":"78666","addressRegion":"Texas","streetAddress":"1109 N Interstate 35","addressCountry":"US","addressLocality":"San Marcos"},"audience":[{"@type":"Audience","audienceType":"Local residents seeking Mexican cuisine"},{"@type":"Audience","audienceType":"Families desiring charcoal-grilled chicken"},{"@type":"Audience","audienceType":"Diners looking for carne asada"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+17372218040","areaServed":[{"name":"San Marcos","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJddjYiJCpXIYRaTwq3QLPR30","propertyID":"Google Place ID"},{"@type":"PropertyValue","propertyID":"VizoryoProfileID","value":"vizoryo:profile:7005f365-1e1c-4bf7-a575-79fcaacc841d"}],"inLanguage":"en","knowsAbout":["Authentic Mexican charcoal grilled chicken"],"priceRange":"$","dateModified":"2026-07-01T10:57:28.954Z","datePublished":"2026-07-01","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Mexican","aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"reviewCount":155,"bestRating":5,"worstRating":1,"additionalProperty":[{"@type":"PropertyValue","name":"reviewsAt5Stars","value":100},{"@type":"PropertyValue","name":"reviewsAt4Stars","value":15},{"@type":"PropertyValue","name":"reviewsAt3Stars","value":12},{"@type":"PropertyValue","name":"reviewsAt2Stars","value":8},{"@type":"PropertyValue","name":"reviewsAt1Star","value":20}]},"mainEntityOfPage":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18","additionalProperty":[{"name":"verifiedBusiness","@type":"PropertyValue","value":true},{"name":"verifiedOn_google","@type":"PropertyValue","value":true},{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.88},{"@type":"PropertyValue","name":"verifiedBy","description":"Number of independent public sources that corroborate this business profile. Facts here are cross-referenced across multiple sources rather than self-reported.","value":"4 independent public sources"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field corroboration: how many independent sources confirm each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source.","value":"{\"name\":{\"source_count\":1,\"confidence\":0.6},\"phone\":{\"source_count\":2,\"confidence\":1},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":2,\"confidence\":1},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:30","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:30","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:30","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:30","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:30","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:30","dayOfWeek":"Saturday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:30","dayOfWeek":"Sunday"}]},{"@id":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18#service-0","name":"Whole Chicken Meal","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18#business"},"description":"Served with two 8 oz sides, tortillas, grilled onion, salsa, and lime."},{"@id":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18#service-1","name":"Carne Asada","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18#business"},"description":"Served with two 8 oz sides, grilled onion, pico de gallo, salsa, and tortillas."},{"@id":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18#service-2","name":"Quesadilla","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18#business"},"description":"Served with guacamole and sour cream, with a choice of beef, chicken, pastor, or barbacoa."},{"@id":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18#faq","name":"FAQ - El Pollo Rico #18","@type":"FAQPage","mainEntity":[{"name":"What are the choices for meat in a Quesadilla?","@type":"Question","acceptedAnswer":{"text":"You can choose from beef, chicken, pastor, or barbacoa for your quesadilla.","@type":"Answer"}},{"name":"What is included with the Whole Chicken Meal?","@type":"Question","acceptedAnswer":{"text":"The Whole Chicken Meal includes your choice of two 8 oz sides, tortillas, grilled onion, salsa (2), and lime.","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-07-01T10:57:28.976013+00:00","updated_at":"2026-07-01T10:57:28.955+00:00","faq":[{"answer":"You can choose from beef, chicken, pastor, or barbacoa for your quesadilla.","category":"services","question":"What are the choices for meat in a Quesadilla?"},{"answer":"The Whole Chicken Meal includes your choice of two 8 oz sides, tortillas, grilled onion, salsa (2), and lime.","category":"services","question":"What is included with the Whole Chicken Meal?"}],"country":"United States","og_image_url":"https://static.wixstatic.com/media/ad4e98_e94fbf31317147e3859b74f8cc2b4be4~mv2.png/v1/fill/w_440,h_230/ElPolloRico_1928_Austin_TX.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Mexican in San Marcos — Authentic Mexican charcoal grilled chicken","primary_category":"Mexican","schema_type":"LocalBusiness","primary_address":{"city":"San Marcos","region":"Texas","street":"1109 N Interstate 35","country":"US","postal_code":"78666"},"geo_coordinates":{"lat":29.8846964,"lng":-97.921734},"service_areas":["San Marcos"],"phone":"+17372218040","hours_by_day":[{"day":"monday","open":"10:00","close":"21:30"},{"day":"tuesday","open":"10:00","close":"21:30"},{"day":"wednesday","open":"10:00","close":"21:30"},{"day":"thursday","open":"10:00","close":"21:30"},{"day":"friday","open":"10:00","close":"21:30"},{"day":"saturday","open":"10:00","close":"21:30"},{"day":"sunday","open":"10:00","close":"21:30"}],"price_range":"$","review_summary":{"sources":[{"count":155,"rating":4.1,"platform":"google"}],"total_count":155,"distribution":{"1":20,"2":8,"3":12,"4":15,"5":100},"average_rating":4.1,"weighted_reputation_score":4.02},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Authentic Mexican charcoal grilled chicken"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/PolloRicoTx/?ref=bookmarks","platform":"facebook"},{"url":"https://www.instagram.com/polloricotx/","platform":"instagram"},{"url":"https://www.tiktok.com/@polloricotx","platform":"tiktok"}],"citations":[],"last_verified_at":"2026-07-01T10:57:28.955+00:00","data_sources":["Website Scan","Google Business Profile","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"en\"","en"],"profile_language":"en","description_short":null,"ai_readability_score":45,"claimed_at":null,"index_status":"listed","industry_category":"Mexican","llm_optimized_summary":"El Pollo Rico #18 specializes in authentic Mexican charcoal-grilled chicken, serving local residents in San Marcos. The restaurant offers signature dishes such as the Whole Chicken Meal, Carne Asada, and Quesadillas. It caters to families and diners seeking traditional Mexican flavors.","target_audience":["Local residents seeking Mexican cuisine","Families desiring charcoal-grilled chicken","Diners looking for carne asada"],"alternative_to":[],"data_trust_signal":"https://www.pollosricos.com","is_sole_proprietor":false,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJddjYiJCpXIYRaTwq3QLPR30","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://static.wixstatic.com/media/ad4e98_4f92b7b2a91c4ad4bf0f49d366065d21%7Emv2.png/v1/fill/w_180%2Ch_180%2Clg_1%2Cusm_0.66_1.00_0.01/ad4e98_4f92b7b2a91c4ad4bf0f49d366065d21%7Emv2.png","url_path":"mexican/san-marcos/el-pollo-rico-18","business_name_en":"El Pollo Rico #18","data_confidence":0.875870967741936,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"verified":false,"verified_sources":{"google":{"rating":4.1,"place_id":"ChIJddjYiJCpXIYRaTwq3QLPR30","verified":true,"review_count":155},"industry":{"votes":[{"count":1,"value":"Mexican","sources":["dfs"]}],"winner":"Mexican","sources":["dfs"]}},"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=9027411589294865513","tiktok_url":"https://www.tiktok.com/@polloricotx","facebook_url":"https://www.facebook.com/PolloRicoTx/?ref=bookmarks","instagram_url":"https://www.instagram.com/polloricotx/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"field_discrepancies":null,"name_forms":["El Pollo Rico #18"],"same_as":["https://www.pollosricos.com","https://www.google.com/maps/place/?cid=9027411589294865513","https://www.facebook.com/PolloRicoTx/?ref=bookmarks","https://www.instagram.com/polloricotx/","https://www.tiktok.com/@polloricotx"],"trust_state":"indexed","profile_completeness":{"filled":13,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":0,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:7005f365-1e1c-4bf7-a575-79fcaacc841d","canonical_summary":"El Pollo Rico #18 specializes in authentic Mexican charcoal-grilled chicken, serving local residents in San Marcos. The restaurant offers signature dishes such as the Whole Chicken Meal, Carne Asada, and Quesadillas. It caters to families and diners seeking traditional Mexican flavors.","citation":{"profile_url":"https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18","trust_state":"indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:7005f365-1e1c-4bf7-a575-79fcaacc841d","source_url":"https://www.pollosricos.com","name":"El Pollo Rico #18","recommended_citation":"El Pollo Rico #18 — business identity (auto-indexed from public data; not yet owner-verified) on Vizoryo, the Global AI Business Visibility Index. Source: https://vizoryo.com/en/business/mexican/san-marcos/el-pollo-rico-18"},"confidence_computed_at":"2026-07-01T10:57:30.054+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.6,"updated_at":"2026-07-01T10:57:30.054+00:00","confirmed_by":"ai_analysis"},{"field":"phone","source_count":2,"confidence":1,"updated_at":"2026-07-01T10:57:30.054+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-01T10:57:30.054+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-01T10:57:30.054+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-01T10:57:30.054+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-01T10:57:30.054+00:00","confirmed_by":"public_source"}],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"El Pollo Rico #18","cmsHint":"","city":"San Marcos"},"improvement_score":28},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"El Pollo Rico #18","cmsHint":"","city":"San Marcos"},"improvement_score":22},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"El Pollo Rico #18","cmsHint":"","city":"San Marcos"},"improvement_score":18}]}}