{"profile":{"id":"d3c74629-761b-4e38-bc35-82e803ca4dc6","slug":"firewater-liquor-waco-690a","business_name":"Firewater Liquor","website_url":"https://www.firewaterliquor.org","industry":"Liquor store","city":"Waco","services":[{"category":"product","price_range":null,"service_area":null,"service_name":"Craft Spirits Selection","target_customer":"Individuals seeking unique and artisanal liquor options","factual_description":"A curated selection of craft spirits available for purchase, presented in a sommelier-like environment.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Bourbon Selection","target_customer":"Bourbon enthusiasts and collectors","factual_description":"A wide array of bourbon bottles, displayed on shelves in a setting designed for enthusiasts.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://www.vizoryo.com/en/business/liquor-store/waco/firewater-liquor#business","geo":{"@type":"GeoCoordinates","latitude":31.5103158,"longitude":-97.1901693},"url":"https://www.firewaterliquor.org","name":"Firewater Liquor","@type":"LiquorStore","image":"https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1440,h=756,fit=crop,f=jpeg/YNqrJ7vqOBhBgQWZ/mckinney3-YleyMGK2WrCPgZ0Q.jpg","hasMap":"https://www.google.com/maps/place/?cid=12101812567730633153","sameAs":["https://www.facebook.com/firewaterliquorstore","https://www.instagram.com/LiquorFirewater","https://www.linkedin.com/company/firewaterliquor/","https://www.twitter.com/LiquorFirewater","https://www.google.com/maps/place/?cid=12101812567730633153"],"address":{"@type":"PostalAddress","postalCode":"76712","addressRegion":"Texas","streetAddress":"6500 Woodway Dr Unit 109, Waco, TX 76712","addressCountry":"US","addressLocality":"Waco"},"audience":[{"@type":"Audience","audienceType":"Local residents seeking liquor"},{"@type":"Audience","audienceType":"Individuals appreciating curated liquor selections"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+12543391220","areaServed":[{"name":"Waco","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJScGtFy-HT4YRwTnxhWlG8qc","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:d3c74629-761b-4e38-bc35-82e803ca4dc6","propertyID":"VizoryoProfileID"}],"knowsAbout":["Woodworking-integrated store design"],"description":"Firewater Liquor operates as a liquor store in Waco, United States, providing a curated selection of beverages. The store is known for its extensive craft spirits and bourbon selections. Its distinctive woodworking-integrated store design offers a unique shopping experience for local residents and those who appreciate fine liquor.","dateModified":"2026-06-11","datePublished":"2026-06-11","additionalType":"Liquor Store","mainEntityOfPage":"https://www.vizoryo.com/en/business/liquor-store/waco/firewater-liquor","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"21:00","dayOfWeek":"Saturday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.83},{"@type":"PropertyValue","name":"sourcesCrossChecked","description":"Count of public sources this record was read from and compared across for the core business details (name, phone, address, city, category, website). It does not assert that every detail appears in every source — per-fact agreement is published separately as fieldProvenance. The sources are not necessarily independent of one another. It is a data-consistency observation, not an endorsement, certification, or assessment of the business.","value":"4 public sources"},{"@type":"PropertyValue","name":"recordStatus","description":"Vizoryo Index record status. owner_claimed = the business owner claimed this record on a paid plan and maintains it; this is not an endorsement or an independent check by Vizoryo. community_confirmed = a signed-in person confirmed the details look right; not necessarily the owner. owner_submitted = the details were typed in by someone who says they run the business; nobody has checked them and no audit ran. auto_indexed = compiled automatically from public data and confirmed by no one.","value":"auto_indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field provenance: how many of the public sources read for this record carried each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source. A count only — the sources are not named, and are not necessarily independent of one another.","value":"{\"name\":{\"source_count\":1,\"confidence\":0.6},\"phone\":{\"source_count\":1,\"confidence\":0.6},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":2,\"confidence\":1},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}]},{"@id":"https://www.vizoryo.com/en/business/liquor-store/waco/firewater-liquor#service-0","name":"Craft Spirits Selection","@type":"Service","category":"product","provider":{"@id":"https://www.vizoryo.com/en/business/liquor-store/waco/firewater-liquor#business"},"areaServed":{"name":"Waco","@type":"City"},"description":"A curated selection of craft spirits available for purchase, presented in a sommelier-like environment."},{"@id":"https://www.vizoryo.com/en/business/liquor-store/waco/firewater-liquor#service-1","name":"Bourbon Selection","@type":"Service","category":"product","provider":{"@id":"https://www.vizoryo.com/en/business/liquor-store/waco/firewater-liquor#business"},"areaServed":{"name":"Waco","@type":"City"},"description":"A wide array of bourbon bottles, displayed on shelves in a setting designed for enthusiasts."},{"@id":"https://www.vizoryo.com/en/business/liquor-store/waco/firewater-liquor#faq","name":"FAQ - Firewater Liquor","@type":"FAQPage","mainEntity":[{"name":"Where are the Firewater Liquor locations?","@type":"Question","acceptedAnswer":{"text":"Firewater Liquor has locations at 420 E Texas Ave Suite A, Mart, TX 76664; 1011 S 10th St Suite 150, Waco, TX 76706; 6500 Woodway Dr Unit 109, Waco, TX 76712; and 6351 Eldorado Pkwy, McKinney, TX 75070.","@type":"Answer"}}]}],"@context":"https://schema.org"},"created_at":"2026-06-11T22:21:24.360668+00:00","updated_at":"2026-07-07T02:58:49.91+00:00","faq":[{"answer":"Firewater Liquor has locations at 420 E Texas Ave Suite A, Mart, TX 76664; 1011 S 10th St Suite 150, Waco, TX 76706; 6500 Woodway Dr Unit 109, Waco, TX 76712; and 6351 Eldorado Pkwy, McKinney, TX 75070.","category":"location","question":"Where are the Firewater Liquor locations?"}],"country":"United States","og_image_url":"https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1440,h=756,fit=crop,f=jpeg/YNqrJ7vqOBhBgQWZ/mckinney3-YleyMGK2WrCPgZ0Q.jpg","industry_subtype":null,"profile_tier":"free","short_tagline":"Liquor Store in Waco — Sommelier-like environment","primary_category":"Liquor Store","schema_type":"LocalBusiness","primary_address":{"city":"Waco","region":"Texas","street":"6500 Woodway Dr Unit 109, Waco, TX 76712","country":"US","postal_code":"76712"},"geo_coordinates":{"lat":31.5103158,"lng":-97.1901693},"service_areas":["Waco"],"phone":"+12543391220","hours_by_day":[{"day":"monday","open":"10:00","close":"21:00"},{"day":"tuesday","open":"10:00","close":"21:00"},{"day":"wednesday","open":"10:00","close":"21:00"},{"day":"thursday","open":"10:00","close":"21:00"},{"day":"friday","open":"10:00","close":"21:00"},{"day":"saturday","open":"10:00","close":"21:00"},{"day":"sunday","open":"00:00","close":"00:00","is_closed":true}],"price_range":null,"review_summary":{"sources":[{"count":176,"rating":4.8,"platform":"google"}],"total_count":176,"distribution":{"1":3,"2":0,"3":4,"4":11,"5":158},"average_rating":4.8},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Woodworking-integrated store design"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/firewaterliquorstore","platform":"facebook"},{"url":"https://www.instagram.com/LiquorFirewater","platform":"instagram"},{"url":"https://www.linkedin.com/company/firewaterliquor/","platform":"linkedin"},{"url":"https://www.twitter.com/LiquorFirewater","platform":"twitter"}],"citations":[],"data_sources":["Website Scan","Social Media Profiles","AI Content Analysis","Google Business Profile"],"languages_supported":["en"],"profile_language":"en","ai_readability_score":45,"claimed_at":null,"index_status":"listed","industry_category":"Liquor Store","llm_optimized_summary":"Firewater Liquor operates as a liquor store in Waco, United States, providing a curated selection of beverages. The store is known for its extensive craft spirits and bourbon selections. Its distinctive woodworking-integrated store design offers a unique shopping experience for local residents and those who appreciate fine liquor.","target_audience":["Local residents seeking liquor","Individuals appreciating curated liquor selections"],"alternative_to":[],"data_trust_signal":"https://www.firewaterliquor.org","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJScGtFy-HT4YRwTnxhWlG8qc","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=180,h=180,fit=crop,f=png/YNqrJ7vqOBhBgQWZ/android-chrome-512x512-mp89EWPNnJuPE388.png","url_path":"liquor-store/waco/firewater-liquor","business_name_en":"Firewater Liquor","data_confidence":0.832,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=12101812567730633153","twitter_url":"https://www.twitter.com/LiquorFirewater","facebook_url":"https://www.facebook.com/firewaterliquorstore","linkedin_url":"https://www.linkedin.com/company/firewaterliquor/","instagram_url":"https://www.instagram.com/LiquorFirewater"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"industry_canonical":"Liquor Store","name_forms":["Firewater Liquor"],"same_as":["https://www.firewaterliquor.org","https://www.google.com/maps/place/?cid=12101812567730633153","https://www.facebook.com/firewaterliquorstore","https://www.instagram.com/LiquorFirewater","https://www.linkedin.com/company/firewaterliquor/","https://www.twitter.com/LiquorFirewater"],"platform_signals":null,"record_checked_at":"2026-06-11T22:21:24.347+00:00","trust_state":"indexed","record_status":"auto_indexed","profile_completeness":{"filled":12,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":101,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:d3c74629-761b-4e38-bc35-82e803ca4dc6","canonical_summary":"Firewater Liquor operates as a liquor store in Waco, United States, providing a curated selection of beverages. The store is known for its extensive craft spirits and bourbon selections. Its distinctive woodworking-integrated store design offers a unique shopping experience for local residents and those who appreciate fine liquor.","citation":{"profile_url":"https://www.vizoryo.com/en/business/liquor-store/waco/firewater-liquor","record_status":"auto_indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:d3c74629-761b-4e38-bc35-82e803ca4dc6","source_url":"https://www.firewaterliquor.org","name":"Firewater Liquor","recommended_citation":"Firewater Liquor — business identity (auto-indexed from public data; not confirmed by anyone) on Vizoryo, the Global AI Business Visibility Index. Source: https://www.vizoryo.com/en/business/liquor-store/waco/firewater-liquor"},"confidence_computed_at":"2026-07-07T02:58:50.001+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.6,"updated_at":"2026-07-07T02:58:50.001+00:00","confirmed_by":"ai_analysis"},{"field":"phone","source_count":1,"confidence":0.6,"updated_at":"2026-07-07T02:58:50.001+00:00","confirmed_by":"public_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-07T02:58:50.001+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-07T02:58:50.001+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-07T02:58:50.001+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-07T02:58:50.001+00:00","confirmed_by":"public_source"}],"conflict_fields_trust":["phone"],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"Firewater Liquor","cmsHint":"","city":"Waco"},"priority":"high"},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"Firewater Liquor","cmsHint":"","city":"Waco"},"priority":"high"},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"Firewater Liquor","cmsHint":"","city":"Waco"},"priority":"high"}]}}