Founded in 1958 by a retired military officer, First Command Financial Services Inc. and its related companies are focused on helping U.S. service members and their families plan for and pursue long-term financial security.
Today, we have more than 500 Financial Advisors operating from 175+ offices across the country and abroad, most near major military installations. Their focus is on building comprehensive financial plans and serving as personal financial coaches to their clients.Yes. A fiduciary is a person or an organization that has a legal and ethical responsibility to prudently manage money or other assets on behalf of an individual. As an investment advisory firm, First Command Advisory Services, Inc. is held to a fiduciary standard in all client relationships. That means we have an obligation to always put clients’ interests first when providing investment advice and financial recommendations.
Read more about Mark and our Executive Management Team by visiting our Leadership Team page.
","@type":"Answer"}},{"name":"Is First Command a good company for military families?","@type":"Question","acceptedAnswer":{"text":"First Command is uniquely qualified to serve those who serve our country. 3 out of 4 of our Financial Advisors are military spouses or veterans who are not only well versed in military pay and benefits, but familiar with the unique challenges and opportunities inherent in military life. Their knowledge, experience and understanding are essential to their role as personal financial coaches to our nation’s military families. First Command is consistently recognized as a top Military Friendly® o","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-07-08T04:46:47.499494+00:00","updated_at":"2026-07-08T04:46:47.479+00:00","faq":[{"answer":"
Founded in 1958 by a retired military officer, First Command Financial Services Inc. and its related companies are focused on helping U.S. service members and their families plan for and pursue long-term financial security.
Today, we have more than 500 Financial Advisors operating from 175+ offices across the country and abroad, most near major military installations. Their focus is on building comprehensive financial plans and serving as personal financial coaches to their clients.Yes. A fiduciary is a person or an organization that has a legal and ethical responsibility to prudently manage money or other assets on behalf of an individual. As an investment advisory firm, First Command Advisory Services, Inc. is held to a fiduciary standard in all client relationships. That means we have an obligation to always put clients’ interests first when providing investment advice and financial recommendations.
Read more about Mark and our Executive Management Team by visiting our Leadership Team page.
","category":"general","question":"Who is First Command’s CEO?"},{"answer":"First Command is uniquely qualified to serve those who serve our country. 3 out of 4 of our Financial Advisors are military spouses or veterans who are not only well versed in military pay and benefits, but familiar with the unique challenges and opportunities inherent in military life. Their knowledge, experience and understanding are essential to their role as personal financial coaches to our nation’s military families. First Command is consistently recognized as a top Military Friendly® o","category":"general","question":"Is First Command a good company for military families?"}],"country":"United States","og_image_url":"https://assets-us-01.kc-usercontent.com/9d651bac-5117-00f8-98a0-cbaa3849f366/cf4f3f36-4d8e-4e46-8fcb-4d8584269b9a/bank-offer-facebook.jpg","industry_subtype":null,"profile_tier":"free","short_tagline":"Financial Planner in Georgetown — Advisors who are military spouses or veterans","primary_category":"Financial Planner","schema_type":"LocalBusiness","primary_address":{"city":"Georgetown","region":"Texas","street":"2913 Williams Dr Ste 305","country":"US","postal_code":"78628"},"geo_coordinates":{"lat":30.6622103,"lng":-97.6896817},"service_areas":["Georgetown"],"phone":"+12545264559","hours_by_day":[{"day":"monday","open":"08:00","close":"17:00"},{"day":"tuesday","open":"08:00","close":"17:00"},{"day":"wednesday","open":"08:00","close":"17:00"},{"day":"thursday","open":"08:00","close":"17:00"},{"day":"friday","open":"08:00","close":"17:00"},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"00:00","close":"00:00","is_closed":true}],"price_range":null,"review_summary":{"sources":[{"count":12,"rating":5,"platform":"google"}],"total_count":12,"distribution":{"1":0,"2":0,"3":0,"4":0,"5":12},"average_rating":5,"weighted_reputation_score":3.99},"certifications":[],"years_in_business":68,"founded_year":1958,"specialties":["Advisors who are military spouses or veterans"],"differentiators":[{"claim":"Operating since 1958 (68 years)","evidence":"Founding date 1958 detected from website structured data."}],"social_profiles":[{"url":"https://www.facebook.com/FirstCommand","platform":"facebook"},{"url":"https://www.instagram.com/firstcommand/","platform":"instagram"},{"url":"https://linkedin.com/company/first-command-financial-services","platform":"linkedin"},{"url":"https://twitter.com/FirstCommand","platform":"twitter"},{"url":"https://www.youtube.com/FirstCommandChannel","platform":"youtube"}],"citations":[],"last_verified_at":"2026-07-08T04:46:47.479+00:00","data_sources":["Website Scan","Schema.org Structured Data","Google Business Profile","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"en\"","en"],"profile_language":"en","ai_readability_score":48,"claimed_at":null,"index_status":"listed","industry_category":"Financial Planner","llm_optimized_summary":"First Command Financial Advisor in Georgetown provides financial planning and banking services, specializing in support for military personnel, veterans, and their families. The firm offers guidance for long-term security, often through advisors who are military spouses or veterans themselves. Operating for 68 years, the business focuses on the specific financial needs of the military community.","target_audience":["Military personnel and veterans","Military families planning long-term security"],"alternative_to":[],"data_trust_signal":"https://www.firstcommand.com","is_sole_proprietor":false,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJS9zMPetLRYYRuRL7SXLwwhc","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://cdn.firstcommand.com/assets/brand/download/logo/withTag/4Color/First_Command_logo_RGB_outline.jpg","url_path":"financial-planner/georgetown/first-command-financial-advisor","business_name_en":"First Command Financial Advisor","data_confidence":0.857522479668559,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"verified":false,"verified_sources":{"google":{"rating":5,"place_id":"ChIJS9zMPetLRYYRuRL7SXLwwhc","verified":true,"review_count":12}},"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=1712195182012338873","twitter_url":"https://twitter.com/FirstCommand","youtube_url":"https://www.youtube.com/FirstCommandChannel","facebook_url":"https://www.facebook.com/FirstCommand","linkedin_url":"https://linkedin.com/company/first-command-financial-services","instagram_url":"https://www.instagram.com/firstcommand/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"field_discrepancies":null,"name_forms":["First Command Financial Advisor"],"same_as":["https://www.firstcommand.com","https://www.google.com/maps/place/?cid=1712195182012338873","https://www.facebook.com/FirstCommand","https://www.instagram.com/firstcommand/","https://linkedin.com/company/first-command-financial-services","https://twitter.com/FirstCommand","https://www.youtube.com/FirstCommandChannel"],"trust_state":"indexed","profile_completeness":{"filled":13,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":0,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:42e621a5-d23e-4eb3-b035-b65530999125","canonical_summary":"First Command Financial Advisor in Georgetown provides financial planning and banking services, specializing in support for military personnel, veterans, and their families. The firm offers guidance for long-term security, often through advisors who are military spouses or veterans themselves. Operating for 68 years, the business focuses on the specific financial needs of the military community.","citation":{"profile_url":"https://vizoryo.com/en/business/financial-planner/georgetown/first-command-financial-advisor","trust_state":"indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:42e621a5-d23e-4eb3-b035-b65530999125","source_url":"https://www.firstcommand.com","name":"First Command Financial Advisor","recommended_citation":"First Command Financial Advisor — business identity (auto-indexed from public data; not yet owner-verified) on Vizoryo, the Global AI Business Visibility Index. Source: https://vizoryo.com/en/business/financial-planner/georgetown/first-command-financial-advisor"},"confidence_computed_at":"2026-07-08T04:46:48.649+00:00","ai_providers":[],"confidence_sources":["Schema.org Structured Data","AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.57,"updated_at":"2026-07-08T04:46:48.649+00:00","confirmed_by":"public_source"},{"field":"phone","source_count":2,"confidence":0.79,"updated_at":"2026-07-08T04:46:48.649+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-08T04:46:48.649+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-08T04:46:48.649+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-08T04:46:48.649+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-08T04:46:48.649+00:00","confirmed_by":"public_source"},{"field":"email","source_count":1,"confidence":0.4,"updated_at":"2026-07-08T04:46:48.649+00:00","confirmed_by":"public_source"}],"conflict_fields_trust":["name","phone"],"ai_mention_snippets":[],"recommendations":[{"check_id":"google_review_volume","label":"Review Volume","description":"Build up enough reviews for your industry — AI tools weight businesses with more reviews far more often in recommendations. Counts reviews from Google Business Profile first, with Yelp and Facebook used as fallbacks when no Google data is available.","tokens":{"businessName":"First Command Financial Advisor","cmsHint":"","city":"Georgetown"},"improvement_score":24},{"check_id":"structured_data_rich","label":"Rich Schema Types (Menu / Products / Reviews)","description":"Add extra detail to your website's digital business card — things like your menu, services, prices, or customer reviews. AI tools use these to give richer, more specific answers that mention your business by name.","tokens":{"businessName":"First Command Financial Advisor","cmsHint":"","city":"Georgetown"},"improvement_score":16},{"check_id":"reviews_visible","label":"On-Site Customer Reviews","description":"Embed real testimonials, reviews, or case studies directly on the page using Schema.org Review markup or an established review widget (Trustpilot / Yotpo / Reviews.io). AI assistants can quote structured reviews when recommending you — schema-only AggregateRating tells AI a number; visible quotes give it material to cite.","tokens":{"businessName":"First Command Financial Advisor","cmsHint":"","city":"Georgetown"},"improvement_score":12}]}}