{"profile":{"id":"98b67408-0ed0-49f6-9458-8a618962e2ea","slug":"frisco-mortgage-guy-frisco-242c","business_name":"Frisco Mortgage Guy","website_url":"https://www.friscomortgageguy.com","industry":"Mortgage broker","city":"Frisco","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Residential Mortgage Loans","target_customer":"Homebuyers and homeowners in Texas","factual_description":"Assisting individuals with financing for buying or refinancing their homes across Texas.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Mortgage Refinancing","target_customer":"Homeowners looking to refinance their current mortgages","factual_description":"Guidance and processing for refinancing existing residential mortgage loans.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Life Insurance","target_customer":"Individuals seeking personal life insurance policies","factual_description":"Consultation and options for life insurance coverage.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy#business","geo":{"@type":"GeoCoordinates","latitude":33.1538539,"longitude":-96.84936},"url":"https://www.friscomortgageguy.com","name":"Frisco Mortgage Guy","@type":"RealEstateAgent","email":"gdavis@davisfamilyinsurance.com","image":"https://irp-cdn.multiscreensite.com/eb38b196/dms3rep/multi/favicon57.jpg","hasMap":"https://www.google.com/maps/place/?cid=4594133336835873462","sameAs":["https://facebook.com/37803411107","http://instagram.com/friscomortgageguy/?hl=en","https://linkedin.com/in/friscomortgage2008/","https://twitter.com/FriscoMortgage","https://youtube.com/channel/UCXPMYAsKwRSR5O4VDrWG0-A","http://yelp.com/biz/frisco-mortgage-guy-frisco-2","https://www.google.com/maps/place/?cid=4594133336835873462"],"slogan":"Mortgage Broker in Frisco — Assisting over 135 families annually","address":{"@type":"PostalAddress","postalCode":"75033","addressRegion":"Texas","streetAddress":"4400 Main St","addressCountry":"US","addressLocality":"Frisco"},"audience":[{"@type":"Audience","audienceType":"Families buying or refinancing homes"},{"@type":"Audience","audienceType":"Real estate investors exploring rental properties"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+12145299622","areaServed":[{"name":"Frisco","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJP2-5SDkWTIYRttrh2O2jwT8","propertyID":"Google Place ID"},{"@type":"PropertyValue","propertyID":"VizoryoProfileID","value":"vizoryo:profile:98b67408-0ed0-49f6-9458-8a618962e2ea"}],"inLanguage":"en","knowsAbout":["Assisting over 135 families annually","Navigating diverse financing guidelines","Providing weekly mortgage market updates"],"dateModified":"2026-07-01T17:37:07.117Z","datePublished":"2026-07-01","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Mortgage Broker","aggregateRating":{"@type":"AggregateRating","ratingValue":5,"reviewCount":75,"bestRating":5,"worstRating":1,"additionalProperty":[{"@type":"PropertyValue","name":"reviewsAt5Stars","value":75}]},"mainEntityOfPage":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy","additionalProperty":[{"name":"verifiedBusiness","@type":"PropertyValue","value":true},{"name":"verifiedOn_google","@type":"PropertyValue","value":true},{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.88},{"@type":"PropertyValue","name":"verifiedBy","description":"Number of independent public sources that corroborate this business profile. Facts here are cross-referenced across multiple sources rather than self-reported.","value":"4 independent public sources"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field corroboration: how many independent sources confirm each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source.","value":"{\"name\":{\"source_count\":1,\"confidence\":0.6},\"phone\":{\"source_count\":2,\"confidence\":1},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":2,\"confidence\":1},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9},\"email\":{\"source_count\":1,\"confidence\":0.4}}"}],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Friday"}]},{"@id":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy#service-0","name":"Residential Mortgage Loans","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy#business"},"description":"Assisting individuals with financing for buying or refinancing their homes across Texas."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy#service-1","name":"Mortgage Refinancing","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy#business"},"description":"Guidance and processing for refinancing existing residential mortgage loans."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy#service-2","name":"Life Insurance","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy#business"},"description":"Consultation and options for life insurance coverage."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy#faq","name":"FAQ - Frisco Mortgage Guy","@type":"FAQPage","mainEntity":[{"name":"What is the eight-step home buying process?","@type":"Question","acceptedAnswer":{"text":"The process involves breaking down complex matters like legal, tax, construction, and finance issues into manageable steps to avoid overwhelm and guide buyers through their home purchase.","@type":"Answer"}},{"name":"Are all lenders and mortgage companies the same?","@type":"Question","acceptedAnswer":{"text":"No, while basic guidelines exist, many lenders deviate to gain a competitive advantage. It's important to select a home loan specialist who understands these guidelines and has access to flexible lenders.","@type":"Answer"}},{"name":"Can I invest in real estate today?","@type":"Question","acceptedAnswer":{"text":"Yes, investment sales are boosted by fairly priced homes, low-payment interest rates, and a solid rental market, making it easier for opportunistic investors to find value and finance purchases.","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-07-01T17:37:07.14198+00:00","updated_at":"2026-07-01T17:37:07.118+00:00","faq":[{"answer":"The process involves breaking down complex matters like legal, tax, construction, and finance issues into manageable steps to avoid overwhelm and guide buyers through their home purchase.","category":"services","question":"What is the eight-step home buying process?"},{"answer":"No, while basic guidelines exist, many lenders deviate to gain a competitive advantage. It's important to select a home loan specialist who understands these guidelines and has access to flexible lenders.","category":"trust","question":"Are all lenders and mortgage companies the same?"},{"answer":"Yes, investment sales are boosted by fairly priced homes, low-payment interest rates, and a solid rental market, making it easier for opportunistic investors to find value and finance purchases.","category":"services","question":"Can I invest in real estate today?"}],"country":"United States","og_image_url":"https://lirp.cdn-website.com/eb38b196/dms3rep/multi/opt/favicon200-1920w.jpg","industry_subtype":null,"profile_tier":"free","short_tagline":"Mortgage Broker in Frisco — Assisting over 135 families annually","primary_category":"Mortgage Broker","schema_type":"LocalBusiness","primary_address":{"city":"Frisco","region":"Texas","street":"4400 Main St","country":"US","postal_code":"75033"},"geo_coordinates":{"lat":33.1538539,"lng":-96.84936},"service_areas":["Frisco"],"phone":"+12145299622","hours_by_day":[{"day":"monday","open":"08:00","close":"17:00"},{"day":"tuesday","open":"08:00","close":"17:00"},{"day":"wednesday","open":"08:00","close":"17:00"},{"day":"thursday","open":"08:00","close":"17:00"},{"day":"friday","open":"08:00","close":"17:00"},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"00:00","close":"00:00","is_closed":true}],"price_range":null,"review_summary":{"sources":[{"count":75,"rating":5,"platform":"google"}],"total_count":75,"distribution":{"1":0,"2":0,"3":0,"4":0,"5":75},"average_rating":5,"weighted_reputation_score":4.63},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Assisting over 135 families annually","Navigating diverse financing guidelines","Providing weekly mortgage market updates"],"differentiators":[],"social_profiles":[{"url":"https://facebook.com/37803411107","platform":"facebook"},{"url":"http://instagram.com/friscomortgageguy/?hl=en","platform":"instagram"},{"url":"https://linkedin.com/in/friscomortgage2008/","platform":"linkedin"},{"url":"https://twitter.com/FriscoMortgage","platform":"twitter"},{"url":"https://youtube.com/channel/UCXPMYAsKwRSR5O4VDrWG0-A","platform":"youtube"},{"url":"http://yelp.com/biz/frisco-mortgage-guy-frisco-2","platform":"yelp"}],"citations":[],"last_verified_at":"2026-07-01T17:37:07.118+00:00","data_sources":["Website Scan","Google Business Profile","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"en\"","en"],"profile_language":"en","description_short":null,"ai_readability_score":55,"claimed_at":null,"index_status":"listed","industry_category":"Mortgage Broker","llm_optimized_summary":"Frisco Mortgage Guy, a mortgage broker in Frisco, United States, specializes in residential mortgage loans and mortgage refinancing. The business assists over 135 families each year, guiding them through diverse financing guidelines. It also offers life insurance and provides weekly mortgage market updates.","target_audience":["Families buying or refinancing homes","Real estate investors exploring rental properties"],"alternative_to":[],"data_trust_signal":"https://www.friscomortgageguy.com","is_sole_proprietor":false,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJP2-5SDkWTIYRttrh2O2jwT8","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://irp-cdn.multiscreensite.com/eb38b196/dms3rep/multi/favicon57.jpg","url_path":"mortgage-broker/frisco/frisco-mortgage-guy","business_name_en":"Frisco Mortgage Guy","data_confidence":0.882408163265306,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"verified":false,"verified_sources":{"google":{"rating":5,"place_id":"ChIJP2-5SDkWTIYRttrh2O2jwT8","verified":true,"review_count":75},"industry":{"votes":[{"count":1,"value":"Mortgage broker","sources":["dfs"]},{"count":1,"value":"Mortgage lender","sources":["dfs"]}],"winner":"Mortgage broker","sources":["dfs"]}},"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=4594133336835873462","twitter_url":"https://twitter.com/FriscoMortgage","youtube_url":"https://youtube.com/channel/UCXPMYAsKwRSR5O4VDrWG0-A","facebook_url":"https://facebook.com/37803411107","linkedin_url":"https://linkedin.com/in/friscomortgage2008/","instagram_url":"http://instagram.com/friscomortgageguy/?hl=en"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"field_discrepancies":null,"name_forms":["Frisco Mortgage Guy"],"same_as":["https://www.friscomortgageguy.com","https://www.google.com/maps/place/?cid=4594133336835873462","https://facebook.com/37803411107","http://instagram.com/friscomortgageguy/?hl=en","https://linkedin.com/in/friscomortgage2008/","https://twitter.com/FriscoMortgage","https://youtube.com/channel/UCXPMYAsKwRSR5O4VDrWG0-A","http://yelp.com/biz/frisco-mortgage-guy-frisco-2"],"trust_state":"indexed","profile_completeness":{"filled":14,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":0,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:98b67408-0ed0-49f6-9458-8a618962e2ea","canonical_summary":"Frisco Mortgage Guy, a mortgage broker in Frisco, United States, specializes in residential mortgage loans and mortgage refinancing. The business assists over 135 families each year, guiding them through diverse financing guidelines. It also offers life insurance and provides weekly mortgage market updates.","citation":{"profile_url":"https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy","trust_state":"indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:98b67408-0ed0-49f6-9458-8a618962e2ea","source_url":"https://www.friscomortgageguy.com","name":"Frisco Mortgage Guy","recommended_citation":"Frisco Mortgage Guy — business identity (auto-indexed from public data; not yet owner-verified) on Vizoryo, the Global AI Business Visibility Index. Source: https://vizoryo.com/en/business/mortgage-broker/frisco/frisco-mortgage-guy"},"confidence_computed_at":"2026-07-01T17:37:08.444+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.6,"updated_at":"2026-07-01T17:37:08.444+00:00","confirmed_by":"ai_analysis"},{"field":"phone","source_count":2,"confidence":1,"updated_at":"2026-07-01T17:37:08.444+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-01T17:37:08.444+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-01T17:37:08.444+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-01T17:37:08.444+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-01T17:37:08.444+00:00","confirmed_by":"public_source"},{"field":"email","source_count":1,"confidence":0.4,"updated_at":"2026-07-01T17:37:08.444+00:00","confirmed_by":"public_source"}],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"Frisco Mortgage Guy","cmsHint":"","city":"Frisco"},"improvement_score":28},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"Frisco Mortgage Guy","cmsHint":"","city":"Frisco"},"improvement_score":22},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"Frisco Mortgage Guy","cmsHint":"","city":"Frisco"},"improvement_score":18}]}}