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Fullpath continues to operate its AI-powered Customer Data Platform and marketing automation ecosystem for dealerships, now connected to Cox Automotive's network of 40,000+ dealer relationships and data from Autotrader, Kelley Blue Book, and Dealer.com.","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-06-04T23:29:09.713799+00:00","updated_at":"2026-07-07T15:56:37.902+00:00","faq":[{"answer":"Fullpath ​is ​the ‍AI ‍ecosystem ‍for ​car ‍dealerships. ​Its ‍Customer ‍Data ‍Platform ‍(CDP) ‍pulls ​every ​fragmented ‍dealership ‍data ​source ‍— ​website, ​CRM, ​DMS, ‍inventory, ‍OEM ​offers, ​call ‍tracking, ‍and ‍advertising ​platforms ​— ‍into ​one ​place ‍and ‍resolves ‍it ​into ​a ​single, ‍clean ‍shopper ​identity. ‍On ‍top ​of ​that ​data ​foundation, ​Fullpath ‍runs ‍always-on ‍marketing ​automation ‍(email, ​SMS, ‍search, ‍social, ‍display, ‍and ‍programmatic ​ads), ​personalized ‍website ‍experiences, ​and ‍an ​Agentic ​CRM ​with ‍AI ‍agents ​that ​qua","category":"general","question":"What is Fullpath?"},{"answer":"Fullpath ​works ​in ‍four ‍steps. ‍Step ​1 ‍— ​Unify: ‍Fullpath's ‍CDP ‍unifies ‍the ‍dealership's ​data ​sources ‍to ‍create ​a ‍single ​source ​of ​truth. ‍Step ‍2 ​— ​Activate: ‍smart, ‍always-on ‍emails, ​SMS, ​ads, ‍and ​on-site ​personalizations ‍run ‍from ‍the ​dealership's ​marketing ​automation ‍solutions. ‍Step ​3 ‍— ‍Automate: ​AI ​agents ​in ​the ​CRM ‍follow ‍up, ‍qualify, ​book ‍appointments, ​hand ‍off ‍leads, ‍and ‍generate ‍prioritized ​tasks ​for ‍the ‍team. ​Step ‍4 ​— ​Measure: ​unified ‍analytics ‍show ​leads, ​conversions, ‍spend ‍efficiency, ‍and ​R","category":"general","question":"How does the Fullpath AI ecosystem work?"},{"answer":"Fullpath's ​platform ​covers ‍two ‍layers. ‍Data ​Management: ‍Customer ​Data ‍Platform ‍(CDP), ‍Group ‍CDP ‍for ​multi-rooftop ​visibility, ‍real-time ‍Data ​Enrichment, ‍concierge ​Managed ​Services, ​and ‍an ‍Agentic ​CRM ​(limited ‍release). ‍Data ‍Activation: ​Audience ​Activation ‍(data-driven ​email ​and ‍SMS ‍campaigns), ‍Digital ​Advertising ​(search, ​social, ‍display, ‍Performance ​Max, ‍Demand ‍Gen, ​and ​programmatic), ​Website ​Engagement ​(personalized ‍website ‍experiences), ‍VINs-Acceleration ​(VIN-specific ‍ad ​campaigns), ‍Equity ‍(e","category":"services","question":"What solutions does Fullpath offer car dealerships?"},{"answer":"Yes. ​Cox ​Automotive ‍announced ‍a ‍definitive ​agreement ‍to ​acquire ‍100% ‍of ‍Fullpath ‍in ‍April ​2026, ​and ‍the ‍acquisition ​closed ‍in ​June ​2026. ​Fullpath ‍continues ‍to ​operate ​its ‍AI-powered ‍Customer ‍Data ​Platform ​and ‍marketing ​automation ​ecosystem ‍for ‍dealerships, ‍now ​connected ​to ​Cox ‍Automotive's ‍network ​of ‍40,000+ ‍dealer ​relationships ​and ​data ​from ​Autotrader, ‍Kelley ‍Blue ‍Book, ​and ‍Dealer.com.","category":"general","question":"Is Fullpath part of Cox Automotive?"}],"country":"Israel","og_image_url":"https://172.26.4.94/wp-content/uploads/2026/01/CDP-core.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Software Company in Jerusalem — AI-native data infrastructure","primary_category":"Software Company","schema_type":"LocalBusiness","primary_address":{"city":"Jerusalem","region":null,"street":"Po'alei Tsedek St 3, Jerusalem, 9342221","country":"IL","postal_code":"9342221"},"geo_coordinates":{"lat":31.753513299999998,"lng":35.2155724},"service_areas":["Jerusalem"],"phone":null,"hours_by_day":null,"price_range":null,"review_summary":null,"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["AI ecosystem for car dealerships","Personalized marketing activations"],"differentiators":[{"claim":"Operating since 2017 (9 years)","evidence":"Founding date 2017 detected from website structured data."}],"social_profiles":[{"url":"https://www.facebook.com/fullpathcdxp","platform":"facebook"},{"url":"https://www.instagram.com/fullpathcdxp/","platform":"instagram"},{"url":"https://www.linkedin.com/company/fullpathcdxp/","platform":"linkedin"},{"url":"https://twitter.com/FullpathCDXP","platform":"twitter"},{"url":"https://www.youtube.com/@fullpathcdxp","platform":"youtube"}],"citations":[],"last_verified_at":"2026-06-04T23:29:09.698+00:00","data_sources":["Website Scan","Social Media Profiles","AI Content Analysis"],"languages_supported":["en"],"profile_language":"en","ai_readability_score":36,"claimed_at":null,"index_status":"listed","industry_category":"Software Company - Automotive Dealership Software","llm_optimized_summary":"An AI ecosystem for car dealerships, Fullpath delivers specialized automotive dealership software from Jerusalem, Israel. 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