{"profile":{"id":"f4d5f68a-c154-4699-8cf2-60710590956d","slug":"gishurzugi-tel-aviv-a5c6","business_name":"שלי פפרברג","website_url":"https://gishurzugi.co.il","industry":"Lawyer","city":"Tel Aviv","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Couple Counseling","target_customer":"Couples seeking relationship support","factual_description":"Counseling for couples at any age and stage of their relationship.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Personal Counseling","target_customer":"Individuals seeking personal growth","factual_description":"Individual counseling to help find and fill personal gaps with value.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Couple Mediation","target_customer":"Couples navigating separation","factual_description":"Mediation services for couples, focusing on respectful separation processes.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi#business","geo":{"@type":"GeoCoordinates","latitude":32.0627176,"longitude":34.7918381},"url":"https://gishurzugi.co.il","name":"שלי פפרברג","@type":"LegalService","email":"shelly@gishurzugi.co.il","image":"https://gishurzugi.co.il/wp-content/uploads/2020/05/cropped-Asset-16-180x180.png","hasMap":"https://www.google.com/maps/place/?cid=8645510332772642525","sameAs":["https://www.facebook.com/gishurzugi","https://www.google.com/maps/place/?cid=8645510332772642525"],"address":{"@type":"PostalAddress","streetAddress":"Yigal Alon St 55, Tel Aviv-Yafo","addressCountry":"IL","addressLocality":"Tel Aviv"},"audience":[{"@type":"Audience","audienceType":"Couples aiming for respectful separation"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+972506959096","areaServed":[{"name":"Tel Aviv","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJheKQ9HNLHRUR3e7hftcF-3c","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:f4d5f68a-c154-4699-8cf2-60710590956d","propertyID":"VizoryoProfileID"}],"description":"A Tel Aviv-based mediator, Shelly Pepperberg specializes in couple counseling, personal counseling, and couple mediation. The practice focuses on guiding couples toward respectful separation processes. Services are designed to support individuals and partners through significant life transitions.","dateModified":"2026-05-29","alternateName":["Shelly Pepperberg"],"datePublished":"2026-05-29","additionalType":"Lawyer - Mediator","mainEntityOfPage":"https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"22:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"22:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"22:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"22:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"22:00","dayOfWeek":"Sunday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.84},{"@type":"PropertyValue","name":"sourcesCrossChecked","description":"Count of public sources this record was read from and compared across for the core business details (name, phone, address, city, category, website). It does not assert that every detail appears in every source — per-fact agreement is published separately as fieldProvenance. The sources are not necessarily independent of one another. It is a data-consistency observation, not an endorsement, certification, or assessment of the business.","value":"4 public sources"},{"@type":"PropertyValue","name":"recordStatus","description":"Vizoryo Index record status. owner_claimed = the business owner claimed this record on a paid plan and maintains it; this is not an endorsement or an independent check by Vizoryo. community_confirmed = a signed-in person confirmed the details look right; not necessarily the owner. owner_submitted = the details were typed in by someone who says they run the business; nobody has checked them and no audit ran. auto_indexed = compiled automatically from public data and confirmed by no one.","value":"auto_indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field provenance: how many of the public sources read for this record carried each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source. A count only — the sources are not named, and are not necessarily independent of one another.","value":"{\"name\":{\"source_count\":1,\"confidence\":0.6},\"phone\":{\"source_count\":2,\"confidence\":1},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":1,\"confidence\":0.6},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9},\"email\":{\"source_count\":2,\"confidence\":1}}"}]},{"@id":"https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi#service-0","name":"Couple Counseling","@type":"Service","category":"service","provider":{"@id":"https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi#business"},"areaServed":{"name":"Tel Aviv","@type":"City"},"description":"Counseling for couples at any age and stage of their relationship."},{"@id":"https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi#service-1","name":"Personal Counseling","@type":"Service","category":"service","provider":{"@id":"https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi#business"},"areaServed":{"name":"Tel Aviv","@type":"City"},"description":"Individual counseling to help find and fill personal gaps with value."},{"@id":"https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi#service-2","name":"Couple Mediation","@type":"Service","category":"service","provider":{"@id":"https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi#business"},"areaServed":{"name":"Tel Aviv","@type":"City"},"description":"Mediation services for couples, focusing on respectful separation processes."}],"@context":"https://schema.org"},"created_at":"2026-05-29T18:49:33.719564+00:00","updated_at":"2026-07-09T00:05:41.411+00:00","faq":[],"country":"Israel","og_image_url":"https://gishurzugi.co.il/wp-content/uploads/2020/05/cropped-Asset-16-180x180.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Lawyer in Tel Aviv — Identifying core relationship values","primary_category":"Lawyer","schema_type":"LocalBusiness","primary_address":{"city":"Tel Aviv","region":null,"street":"Yigal Alon St 55, Tel Aviv-Yafo","country":"IL","postal_code":null},"geo_coordinates":{"lat":32.0627176,"lng":34.7918381},"service_areas":["Tel Aviv"],"phone":"+972506959096","hours_by_day":[{"day":"monday","open":"10:00","close":"22:00"},{"day":"tuesday","open":"10:00","close":"22:00"},{"day":"wednesday","open":"10:00","close":"22:00"},{"day":"thursday","open":"10:00","close":"22:00"},{"day":"friday","open":"00:00","close":"00:00","is_closed":true},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"10:00","close":"22:00"}],"price_range":null,"review_summary":{"sources":[{"count":9,"rating":5,"platform":"google"}],"total_count":9,"distribution":{"1":0,"2":0,"3":0,"4":0,"5":9},"average_rating":5},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":[],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/gishurzugi","platform":"facebook"}],"citations":[],"data_sources":["Website Scan","Social Media Profiles","AI Content Analysis","Google Business Profile"],"languages_supported":["he","en"],"profile_language":"en","ai_readability_score":38,"claimed_at":null,"index_status":"listed","industry_category":"Lawyer - Mediator","llm_optimized_summary":"A Tel Aviv-based mediator, Shelly Pepperberg specializes in couple counseling, personal counseling, and couple mediation. The practice focuses on guiding couples toward respectful separation processes. Services are designed to support individuals and partners through significant life transitions.","target_audience":["Couples aiming for respectful separation"],"alternative_to":[],"data_trust_signal":"https://gishurzugi.co.il","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJheKQ9HNLHRUR3e7hftcF-3c","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://gishurzugi.co.il/wp-content/uploads/2020/05/cropped-Asset-16-180x180.png","url_path":"lawyer/tel-aviv/gishurzugi","business_name_en":"Shelly Pepperberg","data_confidence":0.844,"ai_mention_score":null,"business_name_native":"שלי פפרברג","canonical_domain":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=8645510332772642525","facebook_url":"https://www.facebook.com/gishurzugi"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"industry_canonical":"Law Firm","name_forms":["Shelly Pepperberg","שלי פפרברג"],"same_as":["https://gishurzugi.co.il","https://www.google.com/maps/place/?cid=8645510332772642525","https://www.facebook.com/gishurzugi"],"platform_signals":null,"record_checked_at":"2026-05-29T18:49:33.657+00:00","trust_state":"indexed","record_status":"auto_indexed","profile_completeness":{"filled":11,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":102,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:f4d5f68a-c154-4699-8cf2-60710590956d","canonical_summary":"A Tel Aviv-based mediator, Shelly Pepperberg specializes in couple counseling, personal counseling, and couple mediation. The practice focuses on guiding couples toward respectful separation processes. Services are designed to support individuals and partners through significant life transitions.","citation":{"profile_url":"https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi","record_status":"auto_indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:f4d5f68a-c154-4699-8cf2-60710590956d","source_url":"https://gishurzugi.co.il","name":"שלי פפרברג","recommended_citation":"שלי פפרברג — business identity (auto-indexed from public data; not confirmed by anyone) on Vizoryo, the Global AI Business Visibility Index. Source: https://www.vizoryo.com/en/business/lawyer/tel-aviv/gishurzugi"},"confidence_computed_at":"2026-07-09T00:05:41.509+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.6,"updated_at":"2026-07-09T00:05:41.509+00:00","confirmed_by":"ai_analysis"},{"field":"phone","source_count":2,"confidence":1,"updated_at":"2026-07-09T00:05:41.509+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-09T00:05:41.509+00:00","confirmed_by":"public_source"},{"field":"category","source_count":1,"confidence":0.6,"updated_at":"2026-07-09T00:05:41.509+00:00","confirmed_by":"public_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-09T00:05:41.509+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-09T00:05:41.509+00:00","confirmed_by":"public_source"},{"field":"email","source_count":2,"confidence":1,"updated_at":"2026-07-09T00:05:41.509+00:00","confirmed_by":"cross_source"}],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"שלי פפרברג","cmsHint":"","city":"Tel Aviv"},"priority":"high"},{"check_id":"google_review_volume","label":"Review Volume","description":"Build up enough reviews for your industry — AI tools weight businesses with more reviews far more often in recommendations. Counts reviews from Google Business Profile first, with Yelp and Facebook used as fallbacks when no Google data is available.","tokens":{"businessName":"שלי פפרברג","cmsHint":"","city":"Tel Aviv"},"priority":"high"},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"שלי פפרברג","cmsHint":"","city":"Tel Aviv"},"priority":"high"}]}}