{"profile":{"id":"ba5cd742-8f68-4b64-ba1e-ece9a652804c","slug":"highlands-oncology-rogers-da1a","business_name":"Highlands Oncology","website_url":"https://highlandsoncology.com","industry":"Cancer treatment center","city":"Rogers","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Medical Oncology","target_customer":"Patients requiring systemic cancer treatments","factual_description":"Treatment for cancer using chemotherapy, hormone therapy, targeted therapy, and immunotherapy.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Radiation Oncology","target_customer":"Patients needing localized cancer therapy","factual_description":"Cancer treatment using high-energy radiation to shrink tumors and kill cancer cells.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Surgical Oncology","target_customer":"Patients requiring surgical intervention for cancer","factual_description":"Surgical procedures for the diagnosis, staging, and removal of cancerous tumors.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology#business","geo":{"@type":"GeoCoordinates","latitude":36.3247934,"longitude":-94.1868648},"url":"https://highlandsoncology.com","name":"Highlands Oncology","@type":"LocalBusiness","image":"https://highlandsoncology.com/wp-content/uploads/cropped-Highlands_SiteIcon-1-180x180.png","hasMap":"https://www.google.com/maps/place/?cid=16760523971737382030","sameAs":["https://www.facebook.com/Highlandsoncology/","https://www.instagram.com/nwahogonc/","https://www.linkedin.com/company/highlands-oncology-ctr/","https://www.google.com/maps/place/?cid=16760523971737382030"],"address":{"@type":"PostalAddress","postalCode":"72758","addressRegion":"Arkansas","streetAddress":"808 S 52nd St, Rogers, AR 72758","addressCountry":"US","addressLocality":"Rogers"},"audience":[{"@type":"Audience","audienceType":"Cancer patients in Northwest Arkansas"},{"@type":"Audience","audienceType":"Patients needing comprehensive oncology support"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+14799369900","areaServed":[{"name":"Rogers","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJ_cCzBQIRyYcRjmzTUMBXmeg","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:ba5cd742-8f68-4b64-ba1e-ece9a652804c","propertyID":"VizoryoProfileID"}],"knowsAbout":["Multi-disciplinary cancer teams","Industry-leading clinical studies","Integrated genetic counseling"],"description":"Highlands Oncology operates as a cancer treatment center in Rogers, United States, providing comprehensive support to cancer patients in Northwest Arkansas. The center specializes in medical oncology, radiation oncology, and surgical oncology. It is known for its multi-disciplinary cancer teams, industry-leading clinical studies, and integrated genetic counseling services.","dateModified":"2026-06-13","datePublished":"2026-06-13","additionalType":"Cancer Treatment Center","mainEntityOfPage":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"17:00","dayOfWeek":"Friday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.86},{"@type":"PropertyValue","name":"verifiedBy","description":"Number of independent public sources that corroborate this business profile. Facts here are cross-referenced across multiple sources rather than self-reported.","value":"3 independent public sources"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field corroboration: how many independent sources confirm each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source.","value":"{\"name\":{\"source_count\":1,\"confidence\":0.6},\"phone\":{\"source_count\":1,\"confidence\":0.9},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":2,\"confidence\":1},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}]},{"@id":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology#service-0","name":"Medical Oncology","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology#business"},"areaServed":{"name":"Rogers","@type":"City"},"description":"Treatment for cancer using chemotherapy, hormone therapy, targeted therapy, and immunotherapy."},{"@id":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology#service-1","name":"Radiation Oncology","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology#business"},"areaServed":{"name":"Rogers","@type":"City"},"description":"Cancer treatment using high-energy radiation to shrink tumors and kill cancer cells."},{"@id":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology#service-2","name":"Surgical Oncology","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology#business"},"areaServed":{"name":"Rogers","@type":"City"},"description":"Surgical procedures for the diagnosis, staging, and removal of cancerous tumors."},{"@id":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology#faq","name":"FAQ - Highlands Oncology","@type":"FAQPage","mainEntity":[{"name":"What support services are available for patients?","@type":"Question","acceptedAnswer":{"text":"Highlands Oncology offers emotional health support through Collahealth, physical health programs like rehabilitation and nutrition, and general assistance including financial support and social workers.","@type":"Answer"}},{"name":"Does Highlands Oncology participate in clinical trials?","@type":"Question","acceptedAnswer":{"text":"Yes, Highlands Oncology conducts clinical trials to develop new treatments and improve patient outcomes in cancer care.","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-06-13T19:24:11.741422+00:00","updated_at":"2026-07-06T12:26:38.021+00:00","faq":[{"answer":"Highlands Oncology offers emotional health support through Collahealth, physical health programs like rehabilitation and nutrition, and general assistance including financial support and social workers.","category":"services","question":"What support services are available for patients?"},{"answer":"Yes, Highlands Oncology conducts clinical trials to develop new treatments and improve patient outcomes in cancer care.","category":"services","question":"Does Highlands Oncology participate in clinical trials?"}],"country":"United States","og_image_url":"https://highlandsoncology.com/wp-content/uploads/cropped-Highlands_SiteIcon-1-180x180.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Cancer Treatment Center in Rogers — Clinical research participation","primary_category":"Cancer Treatment Center","schema_type":"LocalBusiness","primary_address":{"city":"Rogers","region":"Arkansas","street":"808 S 52nd St, Rogers, AR 72758","country":"US","postal_code":"72758"},"geo_coordinates":{"lat":36.3247934,"lng":-94.1868648},"service_areas":["Rogers"],"phone":"+14799369900","hours_by_day":[{"day":"monday","open":"08:00","close":"17:00"},{"day":"tuesday","open":"08:00","close":"17:00"},{"day":"wednesday","open":"08:00","close":"17:00"},{"day":"thursday","open":"08:00","close":"17:00"},{"day":"friday","open":"08:00","close":"17:00"},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"00:00","close":"00:00","is_closed":true}],"price_range":null,"review_summary":{"sources":[{"count":776,"rating":4.8,"platform":"google"}],"total_count":776,"distribution":{"1":23,"2":7,"3":4,"4":34,"5":708},"average_rating":4.8,"weighted_reputation_score":4.76},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Multi-disciplinary cancer teams","Industry-leading clinical studies","Integrated genetic counseling"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/Highlandsoncology/","platform":"facebook"},{"url":"https://www.instagram.com/nwahogonc/","platform":"instagram"},{"url":"https://www.linkedin.com/company/highlands-oncology-ctr/","platform":"linkedin"}],"citations":[],"last_verified_at":"2026-06-13T19:24:11.714+00:00","data_sources":["Website Scan","Social Media Profiles","AI Content Analysis"],"languages_supported":["en"],"profile_language":"en","ai_readability_score":48,"claimed_at":null,"index_status":"listed","industry_category":"Cancer Treatment Center","llm_optimized_summary":"Highlands Oncology operates as a cancer treatment center in Rogers, United States, providing comprehensive support to cancer patients in Northwest Arkansas. The center specializes in medical oncology, radiation oncology, and surgical oncology. It is known for its multi-disciplinary cancer teams, industry-leading clinical studies, and integrated genetic counseling services.","target_audience":["Cancer patients in Northwest Arkansas","Patients needing comprehensive oncology support"],"alternative_to":[],"data_trust_signal":"https://highlandsoncology.com","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJ_cCzBQIRyYcRjmzTUMBXmeg","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://highlandsoncology.com/wp-content/uploads/cropped-Highlands_SiteIcon-1-180x180.png","url_path":"cancer-treatment-center/rogers/highlands-oncology","business_name_en":"Highlands Oncology","data_confidence":0.864903225806452,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"verified":false,"verified_sources":{"google":{"rating":4.8,"place_id":"ChIJ_cCzBQIRyYcRjmzTUMBXmeg","verified":true,"review_count":776}},"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=16760523971737382030","facebook_url":"https://www.facebook.com/Highlandsoncology/","linkedin_url":"https://www.linkedin.com/company/highlands-oncology-ctr/","instagram_url":"https://www.instagram.com/nwahogonc/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"name_forms":["Highlands Oncology"],"same_as":["https://highlandsoncology.com","https://www.google.com/maps/place/?cid=16760523971737382030","https://www.facebook.com/Highlandsoncology/","https://www.instagram.com/nwahogonc/","https://www.linkedin.com/company/highlands-oncology-ctr/"],"trust_state":"indexed","profile_completeness":{"filled":12,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":45,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:ba5cd742-8f68-4b64-ba1e-ece9a652804c","canonical_summary":"Highlands Oncology operates as a cancer treatment center in Rogers, United States, providing comprehensive support to cancer patients in Northwest Arkansas. The center specializes in medical oncology, radiation oncology, and surgical oncology. It is known for its multi-disciplinary cancer teams, industry-leading clinical studies, and integrated genetic counseling services.","citation":{"profile_url":"https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology","trust_state":"indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:ba5cd742-8f68-4b64-ba1e-ece9a652804c","source_url":"https://highlandsoncology.com","name":"Highlands Oncology","recommended_citation":"Highlands Oncology — business identity (auto-indexed from public data; not yet owner-verified) on Vizoryo, the Global AI Business Visibility Index. Source: https://vizoryo.com/en/business/cancer-treatment-center/rogers/highlands-oncology"},"confidence_computed_at":"2026-07-06T12:26:38.137+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.6,"updated_at":"2026-07-06T12:26:38.137+00:00","confirmed_by":"ai_analysis"},{"field":"phone","source_count":1,"confidence":0.9,"updated_at":"2026-07-06T12:26:38.137+00:00","confirmed_by":"public_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-06T12:26:38.137+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-06T12:26:38.137+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-06T12:26:38.137+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-06T12:26:38.137+00:00","confirmed_by":"public_source"}],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"Highlands Oncology","cmsHint":"","city":"Rogers"},"priority":"high"},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"Highlands Oncology","cmsHint":"","city":"Rogers"},"priority":"high"},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"Highlands Oncology","cmsHint":"","city":"Rogers"},"priority":"high"}]}}