{"profile":{"id":"0af73501-08d9-4fe7-8273-7574961d8424","slug":"itumlaad-holon-f7f4","business_name":"איטום לעד","website_url":"https://www.itumlaad.co.il","industry":"Roofing contractor","city":"Holon","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Roof Tarring","target_customer":"Property owners needing a proven waterproofing solution","factual_description":"A traditional method for roof waterproofing and insulation, involving heating and applying tar to the roof surface.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Bituminous Sheets Installation","target_customer":"Clients seeking a robust and long-lasting roof sealing method","factual_description":"Installation of bituminous sheets for comprehensive and durable roof waterproofing, suitable for various structures.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Roof Whitewashing and Liming","target_customer":"Homeowners looking to maintain and extend the life of tarred roofs","factual_description":"Application of lime to protect tar layers from sun damage and provide additional roof insulation.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/roofing-contractor/holon/itumlaad#business","geo":{"@type":"GeoCoordinates","latitude":32.0246497,"longitude":34.7746586},"url":"https://www.itumlaad.co.il","name":"איטום לעד","@type":"GeneralContractor","image":"https://www.itumlaad.co.il/wp-content/uploads/2019/11/itumlaad-logo-square.jpg","hasMap":"https://www.google.com/maps/place/?cid=7638287610291095034","sameAs":["https://www.google.com/maps/place/?cid=7638287610291095034","https://nadlano.co.il/office/other-42183","https://www.d.co.il/39555800/2410/","https://www.b144.co.il/b144_sip/4A1404134470655D4C14011B4578625A4D/","https://nons.co.il/provider/%D7%90%D7%99%D7%98%D7%95%D7%9D_%D7%91%D7%A1%D7%A0%D7%A4%D7%9C%D7%99%D7%99%D7%A0%D7%92"],"address":{"@type":"PostalAddress","addressCountry":"IL","addressLocality":"Holon"},"audience":[{"@type":"Audience","audienceType":"Homeowners seeking lasting roof protection"},{"@type":"Audience","audienceType":"Business owners needing building waterproofing"},{"@type":"Audience","audienceType":"Building committees managing residential properties"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+972505818774","areaServed":[{"name":"Holon","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJk76xZiq1AhUR-gWrtxymAGo","propertyID":"Google Place ID"},{"@type":"PropertyValue","propertyID":"VizoryoProfileID","value":"vizoryo:profile:0af73501-08d9-4fe7-8273-7574961d8424"}],"knowsAbout":["Over 30 years of waterproofing experience","Local leak detection and repair","Advanced sealing techniques"],"description":"Itum Laad is a roofing contractor in Holon, Israel, specializing in roof waterproofing and insulation services. The company offers roof tarring, bituminous sheets installation, and roof whitewashing and liming. With over 30 years of experience, it provides local leak detection and repair using advanced sealing techniques for homeowners, business owners, and building committees.","dateModified":"2026-05-17","alternateName":["Itum La'ad"],"datePublished":"2026-05-17","additionalType":"Roofing Contractor - Roof Waterproofing And Insulation","mainEntityOfPage":"https://vizoryo.com/en/business/roofing-contractor/holon/itumlaad","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"20:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"20:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"20:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"20:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"13:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"20:00","dayOfWeek":"Sunday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.93},{"@type":"PropertyValue","name":"sourcesCrossChecked","description":"Count of public sources this record was read from and compared across for the core business details (name, phone, address, city, category, website). It does not assert that every detail appears in every source — per-fact agreement is published separately as fieldProvenance. The sources are not necessarily independent of one another. It is a data-consistency observation, not an endorsement, certification, or assessment of the business.","value":"5 public sources"},{"@type":"PropertyValue","name":"recordStatus","description":"Vizoryo Index record status. owner_claimed = the business owner claimed this record on a paid plan and maintains it; this is not an endorsement or an independent check by Vizoryo. community_confirmed = a signed-in person confirmed the details look right; not necessarily the owner. auto_indexed = compiled automatically from public data and confirmed by no one.","value":"auto_indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field provenance: how many of the public sources read for this record carried each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source. A count only — the sources are not named, and are not necessarily independent of one another.","value":"{\"name\":{\"source_count\":4,\"confidence\":1},\"phone\":{\"source_count\":3,\"confidence\":1},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":2,\"confidence\":0.75},\"website\":{\"source_count\":2,\"confidence\":1},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}]},{"@id":"https://vizoryo.com/en/business/roofing-contractor/holon/itumlaad#service-0","name":"Roof Tarring","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/roofing-contractor/holon/itumlaad#business"},"areaServed":{"name":"Holon","@type":"City"},"description":"A traditional method for roof waterproofing and insulation, involving heating and applying tar to the roof surface."},{"@id":"https://vizoryo.com/en/business/roofing-contractor/holon/itumlaad#service-1","name":"Bituminous Sheets Installation","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/roofing-contractor/holon/itumlaad#business"},"areaServed":{"name":"Holon","@type":"City"},"description":"Installation of bituminous sheets for comprehensive and durable roof waterproofing, suitable for various structures."},{"@id":"https://vizoryo.com/en/business/roofing-contractor/holon/itumlaad#service-2","name":"Roof Whitewashing and Liming","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/roofing-contractor/holon/itumlaad#business"},"areaServed":{"name":"Holon","@type":"City"},"description":"Application of lime to protect tar layers from sun damage and provide additional roof insulation."},{"@id":"https://vizoryo.com/en/business/roofing-contractor/holon/itumlaad#faq","name":"FAQ - איטום לעד","@type":"FAQPage","mainEntity":[{"name":"How often should roof tarring and whitewashing be renewed?","@type":"Question","acceptedAnswer":{"text":"It is recommended to renew tarring every 4-5 years and perform whitewashing annually as a preventive measure.","@type":"Answer"}},{"name":"What are the signs of damage to expansion joint sealing?","@type":"Question","acceptedAnswer":{"text":"Signs include peeling ceilings, water leaks, dampness in the apartment, loose parts, un-welded panels, and growing ceiling dampness.","@type":"Answer"}},{"name":"What are the benefits of professional roof sealing?","@type":"Question","acceptedAnswer":{"text":"Professional roof sealing prevents water damage, mold, rot, electrical shorts, and preserves property value by ensuring a dry living environment.","@type":"Answer"}}]}],"@context":"https://schema.org"},"created_at":"2026-05-17T12:39:23.353836+00:00","updated_at":"2026-06-28T05:10:02.55+00:00","faq":[{"answer":"It is recommended to renew tarring every 4-5 years and perform whitewashing annually as a preventive measure.","category":"services","question":"How often should roof tarring and whitewashing be renewed?"},{"answer":"Signs include peeling ceilings, water leaks, dampness in the apartment, loose parts, un-welded panels, and growing ceiling dampness.","category":"services","question":"What are the signs of damage to expansion joint sealing?"},{"answer":"Professional roof sealing prevents water damage, mold, rot, electrical shorts, and preserves property value by ensuring a dry living environment.","category":"general","question":"What are the benefits of professional roof sealing?"}],"country":"Israel","og_image_url":"https://www.itumlaad.co.il/wp-content/uploads/2019/11/itumlaad-logo-square.jpg","industry_subtype":null,"profile_tier":"free","short_tagline":"Roofing Contractor in Holon — Over 30 years of waterproofing experience","primary_category":"Roofing Contractor","schema_type":"LocalBusiness","primary_address":{"city":"Holon","region":null,"street":"Holon Sd kogal 21, 5826617","country":"IL","postal_code":null},"geo_coordinates":{"lat":32.0246497,"lng":34.7746586},"service_areas":["Holon"],"phone":"+972505818774","hours_by_day":[{"day":"monday","open":"08:00","close":"20:00"},{"day":"tuesday","open":"08:00","close":"20:00"},{"day":"wednesday","open":"08:00","close":"20:00"},{"day":"thursday","open":"08:00","close":"20:00"},{"day":"friday","open":"08:00","close":"13:00"},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"08:00","close":"20:00"}],"price_range":null,"review_summary":null,"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Over 30 years of waterproofing experience","Local leak detection and repair","Advanced sealing techniques"],"differentiators":[],"social_profiles":[],"citations":[],"data_sources":["Website Scan","Schema.org Structured Data","AI Content Analysis","Google Business Profile"],"languages_supported":["he","en"],"profile_language":"en","ai_readability_score":35,"claimed_at":null,"index_status":"listed","industry_category":"Roofing Contractor - Roof Waterproofing And Insulation","llm_optimized_summary":"Itum Laad is a roofing contractor in Holon, Israel, specializing in roof waterproofing and insulation services. The company offers roof tarring, bituminous sheets installation, and roof whitewashing and liming. With over 30 years of experience, it provides local leak detection and repair using advanced sealing techniques for homeowners, business owners, and building committees.","target_audience":["Homeowners seeking lasting roof protection","Business owners needing building waterproofing","Building committees managing residential properties"],"alternative_to":[],"data_trust_signal":"https://www.itumlaad.co.il","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJk76xZiq1AhUR-gWrtxymAGo","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://www.itumlaad.co.il/wp-content/uploads/2019/11/itumlaad-logo-square.jpg","url_path":"roofing-contractor/holon/itumlaad","business_name_en":"Itum La'ad","data_confidence":0.930046511627907,"ai_mention_score":null,"business_name_native":"איטום לעד","canonical_domain":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=7638287610291095034","directories":[{"url":"https://www.d.co.il/39555800/2410/","host":"d.co.il","source":"serp"},{"url":"https://itumania.co.il/Supplier-274848/%D7%90%D7%99%D7%98%D7%95%D7%9D-%D7%9C%D7%A2%D7%93","host":"itumania.co.il","source":"serp"},{"url":"https://www.b144.co.il/b144_sip/4A1404134470655D4C14011B4578625A4D/","host":"b144.co.il","source":"serp"},{"url":"https://nons.co.il/provider/%D7%90%D7%99%D7%98%D7%95%D7%9D_%D7%91%D7%A1%D7%A0%D7%A4%D7%9C%D7%99%D7%99%D7%A0%D7%92","host":"nons.co.il","source":"serp"}]},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":[{"at":"2026-07-02T11:14:01.484Z","field":"primary_address","confirmed_by":"public_source"}],"amenities_typed":null,"industry_canonical":"Roofing Contractor","name_forms":["Itum La'ad","איטום לעד"],"same_as":["https://www.itumlaad.co.il","https://www.google.com/maps/place/?cid=7638287610291095034","https://www.d.co.il/39555800/2410/","https://itumania.co.il/Supplier-274848/%D7%90%D7%99%D7%98%D7%95%D7%9D-%D7%9C%D7%A2%D7%93","https://www.b144.co.il/b144_sip/4A1404134470655D4C14011B4578625A4D/","https://nons.co.il/provider/%D7%90%D7%99%D7%98%D7%95%D7%9D_%D7%91%D7%A1%D7%A0%D7%A4%D7%9C%D7%99%D7%99%D7%A0%D7%92"],"platform_signals":{"google":{"rating":null,"place_id":"ChIJk76xZiq1AhUR-gWrtxymAGo","listing_claimed_on_google":true,"review_count":null}},"record_checked_at":"2026-05-17T12:39:23.335+00:00","trust_state":"indexed","record_status":"auto_indexed","profile_completeness":{"filled":10,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":104,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:0af73501-08d9-4fe7-8273-7574961d8424","canonical_summary":"Itum Laad is a roofing contractor in Holon, Israel, specializing in roof waterproofing and insulation services. The company offers roof tarring, bituminous sheets installation, and roof whitewashing and liming. With over 30 years of experience, it provides local leak detection and repair using advanced sealing techniques for homeowners, business owners, and building committees.","citation":{"profile_url":"https://www.vizoryo.com/en/business/roofing-contractor/holon/itumlaad","record_status":"auto_indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:0af73501-08d9-4fe7-8273-7574961d8424","source_url":"https://www.itumlaad.co.il","name":"איטום לעד","recommended_citation":"איטום לעד — business identity (auto-indexed from public data; not confirmed by anyone) on Vizoryo, the Global AI Business Visibility Index. Source: https://www.vizoryo.com/en/business/roofing-contractor/holon/itumlaad"},"confidence_computed_at":"2026-06-28T05:10:02.687+00:00","ai_providers":[],"confidence_sources":["Google Business Profile","Schema.org Structured Data","AI Content Analysis","Public data","Website Scan"],"field_provenance":[{"field":"name","source_count":4,"confidence":1,"updated_at":"2026-06-28T05:10:02.687+00:00","confirmed_by":"cross_source"},{"field":"phone","source_count":3,"confidence":1,"updated_at":"2026-06-28T05:10:02.687+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-06-28T05:10:02.687+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":0.75,"updated_at":"2026-06-28T05:10:02.687+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":2,"confidence":1,"updated_at":"2026-06-28T05:10:02.687+00:00","confirmed_by":"cross_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-06-28T05:10:02.687+00:00","confirmed_by":"public_source"}],"recommendations":[{"check_id":"review_quality","label":"Review Rating & Count","description":"Embed your Google star rating in your website code (using Schema.org AggregateRating) — a 4.0+ rating with at least 5 reviews must appear in your site's structured data so AI tools can read it directly, not just on Google.","tokens":{"businessName":"איטום לעד","cmsHint":"","city":"Holon"},"priority":"high"},{"check_id":"brand_consistency","label":"Brand Name Consistency","description":"Make sure your business name is identical everywhere on your site — in the page title, the digital business card in your code, your social sharing settings, and your main heading. When they contradict each other, AI tools get confused and may describe your business incorrectly.","tokens":{"businessName":"איטום לעד","cmsHint":"","city":"Holon"},"priority":"high"},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"איטום לעד","cmsHint":"","city":"Holon"},"priority":"high"}]}}