{"profile":{"id":"93ce9447-ffe0-4489-80ac-32e7dac496c0","slug":"jurassic-park-jerusalem-9d17","business_name":"Mello","website_url":"https://www.mello.co.il","industry":"Pet store","city":"Jerusalem","services":[{"category":"product","price_range":null,"service_area":null,"service_name":"Dog Food and Supplies","target_customer":"Dog owners","factual_description":"A selection of food and equipment for dogs, including adult lamb food and flea and tick treatments.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Cat Food and Supplies","target_customer":"Cat owners","factual_description":"A range of food and equipment for cats, such as adult oral care chicken food and CD diet options.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Rodent Food and Supplies","target_customer":"Rodent owners","factual_description":"Products for rodents, including pellets, hay, and treats like honey sticks and seed mixes.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park#business","geo":{"@type":"GeoCoordinates","latitude":31.7669218,"longitude":35.2100503},"url":"https://www.mello.co.il","name":"Mello","@type":"LocalBusiness","image":"http://www.mello.co.il/cdn/shop/files/dog-2606759_1920_565ad029-3721-4883-905a-d01831e0fce6.jpg?v=1773319420","hasMap":"https://www.google.com/maps/place/?q=place_id:ChIJxWCr4tnXAhURBjFTU6JLymc","sameAs":["https://www.facebook.com/people/Mello/100091303430807/","https://www.instagram.com/mello_pet_shop/","https://api.whatsapp.com/send?phone=0546436070","https://www.google.com/maps/place/?q=place_id:ChIJxWCr4tnXAhURBjFTU6JLymc"],"address":{"@type":"PostalAddress","streetAddress":"Kovshei Katamon St 2, Jerusalem","addressCountry":"IL","addressLocality":"Jerusalem"},"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+972546436070","areaServed":[{"name":"Jerusalem","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJxWCr4tnXAhURBjFTU6JLymc","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:93ce9447-ffe0-4489-80ac-32e7dac496c0","propertyID":"VizoryoProfileID"}],"knowsAbout":["Local pet supply delivery","Wide range of pet products","Professional pet care advice"],"description":"A Jerusalem pet store, Mello offers a comprehensive selection of dog, cat, and rodent food and supplies. The business provides local pet supply delivery and a wide range of pet products. Customers can also receive professional pet care advice.","dateModified":"2026-06-01","datePublished":"2026-06-01","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Pet Store","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"reviewCount":48,"bestRating":5,"worstRating":1,"additionalProperty":[{"@type":"PropertyValue","name":"reviewsAt5Stars","value":43},{"@type":"PropertyValue","name":"reviewsAt4Stars","value":3},{"@type":"PropertyValue","name":"reviewsAt3Stars","value":1},{"@type":"PropertyValue","name":"reviewsAt2Stars","value":1}]},"mainEntityOfPage":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"20:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"20:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"20:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"20:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"15:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"20:00","dayOfWeek":"Sunday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.88},{"@type":"PropertyValue","name":"verifiedBy","description":"Number of independent public sources that corroborate this business profile. Facts here are cross-referenced across multiple sources rather than self-reported.","value":"4 independent public sources"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field corroboration: how many independent sources confirm each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source.","value":"{\"name\":{\"source_count\":2,\"confidence\":1},\"phone\":{\"source_count\":2,\"confidence\":1},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":2,\"confidence\":1},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9},\"email\":{\"source_count\":1,\"confidence\":0.6}}"}]},{"@id":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park#service-0","name":"Dog Food and Supplies","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park#business"},"areaServed":{"name":"Jerusalem","@type":"City"},"description":"A selection of food and equipment for dogs, including adult lamb food and flea and tick treatments."},{"@id":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park#service-1","name":"Cat Food and Supplies","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park#business"},"areaServed":{"name":"Jerusalem","@type":"City"},"description":"A range of food and equipment for cats, such as adult oral care chicken food and CD diet options."},{"@id":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park#service-2","name":"Rodent Food and Supplies","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park#business"},"areaServed":{"name":"Jerusalem","@type":"City"},"description":"Products for rodents, including pellets, hay, and treats like honey sticks and seed mixes."},{"@id":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park#faq","name":"FAQ - Mello","@type":"FAQPage","mainEntity":[{"name":"את מי בא לכם לפנק?","@type":"Question","acceptedAnswer":{"text":"כלבים לכל המוצרים חתולים לכל המוצרים מכרסמים לכל המוצרים ציפורים לכל המוצרים","@type":"Answer"}},{"name":"What types of pets do you cater to?","@type":"Question","acceptedAnswer":{"text":"We offer products for dogs, cats, rodents, and birds.","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-06-01T03:44:31.938975+00:00","updated_at":"2026-07-03T16:55:10.911+00:00","faq":[{"answer":"כלבים לכל המוצרים חתולים לכל המוצרים מכרסמים לכל המוצרים ציפורים לכל המוצרים","category":"general","question":"את מי בא לכם לפנק?"},{"answer":"We offer products for dogs, cats, rodents, and birds.","category":"services","question":"What types of pets do you cater to?"}],"country":"Israel","og_image_url":"http://www.mello.co.il/cdn/shop/files/dog-2606759_1920_565ad029-3721-4883-905a-d01831e0fce6.jpg?v=1773319420","industry_subtype":null,"profile_tier":"free","short_tagline":"Pet Store in Jerusalem — Professional pet nutrition advice","primary_category":"Pet Store","schema_type":"LocalBusiness","primary_address":{"city":"Jerusalem","region":null,"street":"Kovshei Katamon St 2, Jerusalem","country":"IL","postal_code":null},"geo_coordinates":{"lat":31.7669218,"lng":35.2100503},"service_areas":["Jerusalem"],"phone":"+972546436070","hours_by_day":[{"day":"monday","open":"09:00","close":"20:00"},{"day":"tuesday","open":"09:00","close":"20:00"},{"day":"wednesday","open":"09:00","close":"20:00"},{"day":"thursday","open":"09:00","close":"20:00"},{"day":"friday","open":"09:00","close":"15:00"},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"09:00","close":"20:00"}],"price_range":null,"review_summary":{"sources":[{"count":48,"rating":4.8,"platform":"google"}],"total_count":48,"distribution":{"1":0,"2":1,"3":1,"4":3,"5":43},"average_rating":4.8,"weighted_reputation_score":4.35},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Local pet supply delivery","Wide range of pet products","Professional pet care advice"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/people/Mello/100091303430807/","platform":"facebook"},{"url":"https://www.instagram.com/mello_pet_shop/","platform":"instagram"},{"url":"https://api.whatsapp.com/send?phone=0546436070","platform":"whatsapp"}],"citations":[],"last_verified_at":"2026-06-01T03:44:31.929+00:00","data_sources":["Website Scan","Schema.org Structured Data","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"he\"","en"],"profile_language":"en","ai_readability_score":45,"claimed_at":null,"index_status":"listed","industry_category":"Pet Store","llm_optimized_summary":"A Jerusalem pet store, Mello offers a comprehensive selection of dog, cat, and rodent food and supplies. The business provides local pet supply delivery and a wide range of pet products. Customers can also receive professional pet care advice.","target_audience":[],"alternative_to":[],"data_trust_signal":"https://www.mello.co.il","is_sole_proprietor":false,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJxWCr4tnXAhURBjFTU6JLymc","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://www.mello.co.il/cdn/shop/files/footer_logo.png?v=1675429425&width=239","url_path":"pet-store/jerusalem/jurassic-park","business_name_en":"Mello","data_confidence":0.877882352941177,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"verified":false,"verified_sources":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?q=place_id:ChIJxWCr4tnXAhURBjFTU6JLymc","facebook_url":"https://www.facebook.com/people/Mello/100091303430807/","instagram_url":"https://www.instagram.com/mello_pet_shop/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"field_discrepancies":null,"name_forms":["Mello"],"same_as":["https://www.mello.co.il","https://www.google.com/maps/place/?q=place_id:ChIJxWCr4tnXAhURBjFTU6JLymc","https://www.facebook.com/people/Mello/100091303430807/","https://www.instagram.com/mello_pet_shop/","https://api.whatsapp.com/send?phone=0546436070"],"trust_state":"indexed","profile_completeness":{"filled":13,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":37,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:93ce9447-ffe0-4489-80ac-32e7dac496c0","canonical_summary":"A Jerusalem pet store, Mello offers a comprehensive selection of dog, cat, and rodent food and supplies. The business provides local pet supply delivery and a wide range of pet products. Customers can also receive professional pet care advice.","citation":{"profile_url":"https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park","trust_state":"indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:93ce9447-ffe0-4489-80ac-32e7dac496c0","source_url":"https://www.mello.co.il","name":"Mello","recommended_citation":"Mello — business identity (auto-indexed from public data; not yet owner-verified) on Vizoryo, the Global AI Business Visibility Index. Source: https://vizoryo.com/en/business/pet-store/jerusalem/jurassic-park"},"confidence_computed_at":"2026-07-03T16:55:11.024+00:00","ai_providers":[],"confidence_sources":["Schema.org Structured Data","AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":2,"confidence":1,"updated_at":"2026-07-03T16:55:11.024+00:00","confirmed_by":"cross_source"},{"field":"phone","source_count":2,"confidence":1,"updated_at":"2026-07-03T16:55:11.024+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-03T16:55:11.024+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-03T16:55:11.024+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-03T16:55:11.024+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-03T16:55:11.024+00:00","confirmed_by":"public_source"},{"field":"email","source_count":1,"confidence":0.6,"updated_at":"2026-07-03T16:55:11.024+00:00","confirmed_by":"ai_analysis"}],"ai_mention_snippets":[],"recommendations":[{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"Mello","cmsHint":"","city":"Jerusalem"},"improvement_score":18},{"check_id":"structured_data_rich","label":"Rich Schema Types (Menu / Products / Reviews)","description":"Add extra detail to your website's digital business card — things like your menu, services, prices, or customer reviews. AI tools use these to give richer, more specific answers that mention your business by name.","tokens":{"businessName":"Mello","cmsHint":"","city":"Jerusalem"},"improvement_score":16},{"check_id":"reviews_visible","label":"On-Site Customer Reviews","description":"Embed real testimonials, reviews, or case studies directly on the page using Schema.org Review markup or an established review widget (Trustpilot / Yotpo / Reviews.io). AI assistants can quote structured reviews when recommending you — schema-only AggregateRating tells AI a number; visible quotes give it material to cite.","tokens":{"businessName":"Mello","cmsHint":"","city":"Jerusalem"},"improvement_score":12}]}}