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הבאת האתר לראש התוצאות הטבעיות בגוגל. קידום ממומן &#8211; פרסום מודעות בתשלום בגוגל או בפלטפורמות אחרות. קידום בסושיאל – שימוש ברשתות החברתיות לחשיפה נוספת לאתר.</p>","@language":"he"},"@type":"Answer"}},{"name":{"@value":"האם מקדם אתרים עובד רק מול גוגל, או שגם במנועי חיפוש אחרים?","@language":"he"},"@type":"Question","acceptedAnswer":{"text":{"@value":"<p>למרות שגוגל הוא מנוע החיפוש המרכזי בעולם וגם בישראל, קיימים מנועים נוספים כמו בינג (פופולרי בעיקר בארה״ב) ויאנדקס (חזק ברוסיה). בפועל, קידום אורגני שמתבצע עבור גוגל משפיע כמעט אוטומטית גם על מנועי חיפוש אחרים, מאחר וכולם מתבססים על אלגוריתמים דיי דומים.</p>","@language":"he"},"@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"is_active":true,"created_at":"2026-05-20T01:47:01.55011+00:00","updated_at":"2026-05-20T01:47:01.54+00:00","faq":[{"answer":"<p>מקדם אתרים אחראי להביא את האתר לחשיפה רחבה בפני קהלים חדשים – אך תפקידו לא מסתיים שם. הוא צריך לתרגם חשיפה לכניסות (קליקים), לייצר שהייה ואינטראקציה באתר (גלילה, הקלקות, ניווט פנימי), ולבסוף להוביל להמרות – פנייה, רכישה או הרשמה.</p>","category":"general","question":"מיהו מקדם אתרים ומה התפקיד שלו בפועל?"},{"answer":"<p>למקדמי אתרים יש שלושה ערוצי קידום עיקריים: קידום אורגני &#8211; 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