{"profile":{"id":"de38e29c-974a-4206-a5c3-3cf43a8a4ce8","slug":"lovett-associates-waco-2a2a","business_name":"Lovett & Associates","website_url":"https://www.lovettfinancial.com","industry":"Financial planner","city":"Waco","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Retirement Planning","target_customer":"Individuals planning for their retirement","factual_description":"Assisting clients in developing strategies for a comfortable retirement.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Building Retirement Income","target_customer":"Retirees needing stable income","factual_description":"Strategies focused on generating income streams during retirement.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Life Insurance Options","target_customer":"Families seeking financial protection","factual_description":"Guidance on various life insurance products for financial security.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Estate Strategy","target_customer":"Individuals managing their legacy","factual_description":"Planning for the distribution of assets and wealth management.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#business","geo":{"@type":"GeoCoordinates","latitude":31.4868584,"longitude":-97.2546627},"url":"https://www.lovettfinancial.com","name":"Lovett & Associates","@type":"LocalBusiness","email":"hello@lovettfinancial.com","image":"https://static.fmgsuite.com/media/TransparentLogo/variantSize/78f85386-ddfd-40a6-baec-f5d2fc075bef.png","sameAs":["https://www.facebook.com/Lovett-and-Associates-Financial-Group-1545374305771565/","https://www.google.com/maps/place/?cid=5820980317031217992"],"address":{"@type":"PostalAddress","postalCode":"76712","addressRegion":"Texas","streetAddress":"16100 Badger Ranch Blvd, Waco, TX 76712","addressCountry":"US","addressLocality":"Waco"},"audience":[{"@type":"Audience","audienceType":"Texas families planning for retirement"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+12547511256","areaServed":[{"name":"Waco","@type":"City"}],"inLanguage":"en","knowsAbout":["Holistic financial resources","Capital gains management"],"dateModified":"2026-06-11","alternateName":["Lovett and Associates"],"datePublished":"2026-06-11","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Financial Planner","mainEntityOfPage":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates","additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.84},{"@type":"PropertyValue","name":"verifiedBy","description":"Independent data sources used to verify this business profile.","value":"Website Scan, Schema.org Structured Data, Social Media Profiles, AI Content Analysis"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"}]},{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#service-0","name":"Retirement Planning","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#business"},"description":"Assisting clients in developing strategies for a comfortable retirement."},{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#service-1","name":"Building Retirement Income","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#business"},"description":"Strategies focused on generating income streams during retirement."},{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#service-2","name":"Life Insurance Options","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#business"},"description":"Guidance on various life insurance products for financial security."},{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#service-3","name":"Estate Strategy","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#business"},"description":"Planning for the distribution of assets and wealth management."},{"@id":"https://vizoryo.com/en/business/financial-planner/waco/lovett-and-associates#faq","name":"FAQ - Lovett & Associates","@type":"FAQPage","mainEntity":[{"name":"How Does Lovett & Associates Get paid?","@type":"Question","acceptedAnswer":{"text":"When choosing a Wealth Management firm, we understand the importance of getting a clear picture on how a firm gets paid. It's your money, your investments, and your future. See more below...","@type":"Answer"}},{"name":"What Are the Benefits of Working With Lovett & Associates?","@type":"Question","acceptedAnswer":{"text":"When you choose to work with Lovett & Associates, you truly do become part of our family. We are only successful when you are successful and your retirement is of most importance to us. See more about why you should consider working with Lovett & Associates...","@type":"Answer"}},{"name":"What is A Fiduciary?","@type":"Question","acceptedAnswer":{"text":"Lovett & Associates is a Fiduciary and that means it is our job is to ensure that we manage your money according to your interests, rather than serving our own interests. It's all about you, your unique retirement needs and how we can help you obtain the best retirement possible. See more below...","@type":"Answer"}},{"name":"What Are Some Pro's & Con's of Annuities?","@type":"Question","acceptedAnswer":{"text":"If there is one topic in investing that draws more discussion, it's annuities. Annuities can be an integral part of your investment portfolio if it matches with your retirement needs. See more below...","@type":"Answer"}},{"name":"What is active Portfolio Management?","@type":"Question","acceptedAnswer":{"text":"Lovett & Associates utilizes active portfolio management to provide you with the best opportunity to help you pursue your retirement goals. This means your investments are constantly reviewed to make sure they are inline with your objectives and take into account market fluctuations and adjustments. See more below...","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"is_active":true,"created_at":"2026-06-11T22:45:23.208639+00:00","updated_at":"2026-06-11T22:45:23.192+00:00","faq":[{"answer":"When choosing a Wealth Management firm, we understand the importance of getting a clear picture on how a firm gets paid. It's your money, your investments, and your future. See more below...","category":"general","question":"How Does Lovett & Associates Get paid?"},{"answer":"When you choose to work with Lovett & Associates, you truly do become part of our family. We are only successful when you are successful and your retirement is of most importance to us. See more about why you should consider working with Lovett & Associates...","category":"general","question":"What Are the Benefits of Working With Lovett & Associates?"},{"answer":"Lovett ‍& ‍Associates ​is ‍a ​Fiduciary ‍and ‍that ‍means ​it ​is ‍our ‍job ​is ‍to ​ensure ​that ‍we ‍manage ‍your ​money ​according ​to ‍your ​interests, ​rather ​than ​serving ​our ​own ​interests. ​It's ‍all ​about ​you, ‍your ​unique ‍retirement ​needs ​and ​how ‍we ‍can ‍help ‍you ​obtain ​the ​best ‍retirement ‍possible. ‍See ​more ‍below...","category":"general","question":"What is A Fiduciary?"},{"answer":"If there is one topic in investing that draws more discussion, it's annuities. Annuities can be an integral part of your investment portfolio if it matches with your retirement needs. See more below...","category":"general","question":"What Are Some Pro's & Con's of Annuities?"},{"answer":"Lovett & Associates utilizes active portfolio management to provide you with the best opportunity to help you pursue your retirement goals. This means your investments are constantly reviewed to make sure they are inline with your objectives and take into account market fluctuations and adjustments. See more below...","category":"general","question":"What is active Portfolio Management?"}],"country":"United States","status":"draft","og_image_url":"https://static.fmgsuite.com/media/TransparentLogo/variantSize/78f85386-ddfd-40a6-baec-f5d2fc075bef.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Financial Planner in Waco — Holistic financial resources","primary_category":"Financial Planner","schema_type":"LocalBusiness","primary_address":{"city":"Waco","region":"Texas","street":"16100 Badger Ranch Blvd, Waco, TX 76712","country":"US","postal_code":"76712"},"geo_coordinates":{"lat":31.4868584,"lng":-97.2546627},"service_areas":["Waco"],"phone":"+12547511256","hours_by_day":null,"price_range":null,"review_summary":{"sources":[{"count":2,"rating":5,"platform":"google"}],"total_count":2,"average_rating":5,"weighted_reputation_score":3.61},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Holistic financial resources","Capital gains management"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/Lovett-and-Associates-Financial-Group-1545374305771565/","platform":"facebook"}],"citations":[],"last_verified_at":"2026-06-11T22:45:23.191+00:00","data_sources":["Website Scan","Schema.org Structured Data","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"en\"","en"],"profile_language":"en","description_short":"Secure your future with comprehensive retirement planning and estate strategy designed for Texas families. Explore life insurance options and strategies for building sustainable retirement income.","ai_summary_short":null,"ai_readability_score":38,"discovery_source":"manual","crawl_depth":"full","last_discovery_refresh":null,"claimed_at":null,"index_status":"listed","industry_category":"Financial Planner","llm_optimized_summary":"Lovett & Associates, a financial planning firm in Waco, United States, specializes in holistic financial resources and capital gains management. Serving Texas families, they offer retirement planning, building retirement income, life insurance options, and estate strategy, holding a 5.0-star rating from 2 reviews.","target_audience":["Texas families planning for retirement"],"alternative_to":[],"data_trust_signal":"https://www.lovettfinancial.com","content_extraction_method":"llm_opener_v2","content_extracted_at":"2026-06-11T22:45:23.191+00:00","is_sole_proprietor":false,"domain_verified_at":null,"contact_email":"hello@lovettfinancial.com","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"audit_score":72,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJ___0SiOGT4YRSLsv6cFGyFA","branch_source":null,"needs_description_regen":false,"ai_mention_count":0,"last_ai_mention_at":null,"branch_dfs_data":null,"logo_url":"https://static.fmgsuite.com/media/TransparentLogo/variantSize/78f85386-ddfd-40a6-baec-f5d2fc075bef.png","branches_extracted_at":null,"discovery_entity_id":"1a8cdf4d-c595-4fb8-a294-c536e7bf6b62","dfs_contact_called":false,"url_path":"financial-planner/waco/lovett-and-associates","business_name_en":"Lovett & Associates","data_confidence":0.835821848739496,"ai_mention_score":null,"business_name_native":null,"fts":"'2':76 '5.0':72 'associ':2A,36 'build':31C,61 'capit':51 'comprehens':14C 'design':20C 'estat':18C,68 'explor':24C 'famili':23C,56 'financi':3B,8B,38,48 'firm':40 'futur':12C 'gain':52 'hold':70 'holist':7B,47 'incom':34C,63 'insur':26C,65 'life':25C,64 'lovett':1A,35 'manag':53 'offer':58 'option':27C,66 'plan':16C,39,60 'planner':4B 'rate':74 'resourc':9B,49 'retir':15C,33C,59,62 'review':77 'secur':10C 'serv':54 'special':45 'star':73 'state':44 'strategi':19C,29C,69 'sustain':32C 'texa':22C,55 'unit':43 'waco':6B,42","last_edited_by_user":{},"processing_version":14,"trust_layer_version":null,"url_path_version":null,"canonical_domain":null,"partner_id":null,"partner_metadata":{},"yelp_match_id":null,"bright_data_snapshot_id":null,"bright_data_snapshot_polled_at":null,"social_post_snapshot":null,"embed_opt_out":false,"verified":false,"verified_sources":null,"social_proof":null,"dfs_subtypes":[],"external_links":null,"amenities":[],"payment_methods":[],"operational_status":"open","bd_enriched_at":null,"yelp_details_at":null,"all_emails":[],"quality_rank":0.676955462184874,"email_mx_status":null,"email_mx_checked_at":null,"is_canary":false,"is_software_product":false,"name_forms":["Lovett & Associates","Lovett and Associates"],"same_as":["https://www.lovettfinancial.com","https://www.google.com/maps/place/?cid=5820980317031217992","https://www.facebook.com/Lovett-and-Associates-Financial-Group-1545374305771565/"],"trust_state":"indexed","confirmation_count":0,"confidence_computed_at":"2026-06-11T22:45:24.258+00:00","ai_providers":[],"confidence_sources":["schema_org","gemini_classification","dfs","website_scrape"],"field_sources":{"city":["Google Business Profile","Schema.org Structured Data","AI Content Analysis"],"name":["Schema.org Structured Data"],"phone":["Google Business Profile","AI Content Analysis"],"address":["Google Business Profile"],"website":["Website Scan"],"category":["Google Business Profile"]},"conflict_fields_trust":["name","category","address"],"ai_mention_snippets":[],"recommendations":[{"check_id":"review_quality","label":"Review Rating & Count","description":"Embed your Google star rating in your website code (using Schema.org AggregateRating) — a 4.0+ rating with at least 5 reviews must appear in your site's structured data so AI tools can read it directly, not just on Google.","tokens":{"businessName":"Lovett & Associates","cmsHint":"","city":""},"improvement_score":26},{"check_id":"google_review_volume","label":"Google Review Volume","description":"Build up enough Google reviews for your industry — AI tools are trained heavily on Google data, and businesses with more reviews show up far more often in AI-generated recommendations.","tokens":{"businessName":"Lovett & Associates","cmsHint":"","city":""},"improvement_score":24},{"check_id":"brand_consistency","label":"Brand Name Consistency","description":"Make sure your business name is identical everywhere on your site — in the page title, the digital business card in your code, your social sharing settings, and your main heading. When they contradict each other, AI tools get confused and may describe your business incorrectly.","tokens":{"businessName":"Lovett & Associates","cmsHint":"","city":""},"improvement_score":20}]}}