{"profile":{"id":"ccbe0679-9d6c-41e1-aae2-04e0a4388f03","slug":"matnata-4c82","business_name":"מתנתא","website_url":"https://matnata.co.il","industry":"Novelty store - Novelty Store","city":null,"services":[{"category":"product","price_range":null,"service_area":null,"service_name":"Gift Boxes","target_customer":"Individuals and organizations seeking unique gifts.","factual_description":"Curated gift boxes combining inspirational messages, style, and quality ingredients.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Ceramic Signs","target_customer":"Customers looking for home accessories.","factual_description":"Decorative ceramic signs for home decor.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Creative Kits","target_customer":"Individuals interested in crafting and creative projects.","factual_description":"Specialized kits for creative activities.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/novelty-store/online/matnata#business","geo":{"@type":"GeoCoordinates","latitude":31.4062525,"longitude":35.0817938},"url":"https://matnata.co.il","name":"מתנתא","@type":"Organization","email":"matnatagifts@gmail.com","image":"https://matnata.co.il/wp-content/uploads/2022/01/imageedit_17_7722979412.png","hasMap":"https://www.google.com/maps/place/?cid=6340121267849388191","sameAs":["https://www.facebook.com/matnataHL/","https://wa.me/972525615640","https://www.google.com/maps/place/?cid=6340121267849388191"],"address":{"@type":"PostalAddress","addressCountry":"IL"},"audience":[{"@type":"Audience","audienceType":"Organizations looking for employee appreciation gifts"},{"@type":"Audience","audienceType":"Customers interested in home decor items"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+972525615630","areaServed":[{"name":"Israel","@type":"Country"}],"identifier":[{"@type":"PropertyValue","value":"ChIJfUYUg1YxT6wRn-APo7Oi_Fc","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:ccbe0679-9d6c-41e1-aae2-04e0a4388f03","propertyID":"VizoryoProfileID"}],"knowsAbout":["Original and creative gift design","Personalized gift solutions for various occasions"],"description":"Matnata operates as a novelty store in Israel, specializing in original and creative gift design. The business provides a range of offerings including personalized gift solutions, gift boxes, and creative kits. It caters to organizations seeking employee appreciation gifts and customers interested in home decor items.","dateModified":"2026-05-17","alternateName":["Matnata"],"datePublished":"2026-05-17","additionalType":"Novelty Store","mainEntityOfPage":"https://vizoryo.com/en/business/novelty-store/online/matnata","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"09:30","closes":"17:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"09:30","closes":"17:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"09:30","closes":"17:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"09:30","closes":"17:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:30","closes":"17:00","dayOfWeek":"Sunday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.72},{"@type":"PropertyValue","name":"sourcesCrossChecked","description":"Count of public sources this record was read from and compared across for the core business details (name, phone, address, city, category, website). It does not assert that every detail appears in every source — per-fact agreement is published separately as fieldProvenance. The sources are not necessarily independent of one another. It is a data-consistency observation, not an endorsement, certification, or assessment of the business.","value":"5 public sources"},{"@type":"PropertyValue","name":"recordStatus","description":"Vizoryo Index record status. owner_claimed = the business owner claimed this record on a paid plan and maintains it; this is not an endorsement or an independent check by Vizoryo. community_confirmed = a signed-in person confirmed the details look right; not necessarily the owner. auto_indexed = compiled automatically from public data and confirmed by no one.","value":"auto_indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field provenance: how many of the public sources read for this record carried each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source. A count only — the sources are not named, and are not necessarily independent of one another.","value":"{\"name\":{\"source_count\":2,\"confidence\":1},\"phone\":{\"source_count\":2,\"confidence\":0.53},\"category\":{\"source_count\":1,\"confidence\":0.6},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9},\"email\":{\"source_count\":2,\"confidence\":1}}"}]},{"@id":"https://vizoryo.com/en/business/novelty-store/online/matnata#service-0","name":"Gift Boxes","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/novelty-store/online/matnata#business"},"description":"Curated gift boxes combining inspirational messages, style, and quality ingredients."},{"@id":"https://vizoryo.com/en/business/novelty-store/online/matnata#service-1","name":"Ceramic Signs","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/novelty-store/online/matnata#business"},"description":"Decorative ceramic signs for home decor."},{"@id":"https://vizoryo.com/en/business/novelty-store/online/matnata#service-2","name":"Creative Kits","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/novelty-store/online/matnata#business"},"description":"Specialized kits for creative activities."},{"@id":"https://vizoryo.com/en/business/novelty-store/online/matnata#faq","name":"FAQ - מתנתא","@type":"FAQPage","mainEntity":[{"name":"What areas does Matnata serve?","@type":"Question","acceptedAnswer":{"text":"Matnata serves Nationwide (Israel).","@type":"Answer"}},{"name":"What types of gifts does Matnata offer?","@type":"Question","acceptedAnswer":{"text":"Matnata offers a variety of original and unique gifts, including themed gift boxes, ceramic signs, and creative kits.","@type":"Answer"}},{"name":"What are Matnata's operating hours?","@type":"Question","acceptedAnswer":{"text":"Matnata is open Sunday through Tuesday from 9:30 AM to 5:00 PM.","@type":"Answer"}}]}],"@context":"https://schema.org"},"created_at":"2026-05-17T14:39:29.353856+00:00","updated_at":"2026-07-06T22:48:42.377+00:00","faq":[{"answer":"Matnata serves Nationwide (Israel).","category":"location","question":"What areas does Matnata serve?"},{"answer":"Matnata offers a variety of original and unique gifts, including themed gift boxes, ceramic signs, and creative kits.","category":"services","question":"What types of gifts does Matnata offer?"},{"answer":"Matnata is open Sunday through Tuesday from 9:30 AM to 5:00 PM.","category":"general","question":"What are Matnata's operating hours?"}],"country":"Israel","og_image_url":"https://matnata.co.il/wp-content/uploads/2022/01/imageedit_17_7722979412.png","industry_subtype":"Novelty Store","profile_tier":"free","short_tagline":"Matnata — Creative gift curation","primary_category":"Novelty Store","schema_type":"Organization","primary_address":{"city":"","region":null,"street":null,"country":"IL","postal_code":null},"geo_coordinates":{"lat":31.4062525,"lng":35.0817938},"service_areas":["Nationwide (Israel)"],"phone":"+972525615630","hours_by_day":[{"day":"monday","open":"09:30","close":"17:00"},{"day":"tuesday","open":"09:30","close":"17:00"},{"day":"wednesday","open":"09:30","close":"17:00"},{"day":"thursday","open":"09:30","close":"17:00"},{"day":"friday","open":"00:00","close":"00:00","is_closed":true},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"09:30","close":"17:00"}],"price_range":null,"review_summary":{"sources":[{"count":167,"rating":5,"platform":"google"}],"total_count":167,"distribution":{"1":0,"2":0,"3":0,"4":1,"5":166},"average_rating":5},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Original and creative gift design","Personalized gift solutions for various occasions"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/matnataHL/","platform":"facebook"},{"url":"https://wa.me/972525615640","platform":"whatsapp"}],"citations":[],"data_sources":["Website Scan","Schema.org Structured Data","Social Media Profiles","AI Content Analysis","Google Business Profile"],"languages_supported":["he","en"],"profile_language":"en","ai_readability_score":51,"claimed_at":null,"index_status":"listed","industry_category":"Novelty Store","llm_optimized_summary":"Matnata operates as a novelty store in Israel, specializing in original and creative gift design. The business provides a range of offerings including personalized gift solutions, gift boxes, and creative kits. It caters to organizations seeking employee appreciation gifts and customers interested in home decor items.","target_audience":["Organizations looking for employee appreciation gifts","Customers interested in home decor items"],"alternative_to":[],"data_trust_signal":"https://matnata.co.il","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJfUYUg1YxT6wRn-APo7Oi_Fc","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://matnata.co.il/wp-content/uploads/2022/01/imageedit_17_7722979412.png","url_path":"novelty-store/online/matnata","business_name_en":"Matnata","data_confidence":0.719117794486215,"ai_mention_score":null,"business_name_native":"מתנתא","canonical_domain":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=6340121267849388191","facebook_url":"https://www.facebook.com/matnataHL/","instagram_url":"https://www.instagram.com/p/DaaNepmAAC8/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"industry_canonical":"Novelty Store","name_forms":["Matnata","מתנתא"],"same_as":["https://matnata.co.il","https://www.google.com/maps/place/?cid=6340121267849388191","https://www.facebook.com/matnataHL/","https://wa.me/972525615640","https://www.instagram.com/p/DaaNepmAAC8/"],"platform_signals":{"google":{"rating":5,"place_id":"ChIJfUYUg1YxT6wRn-APo7Oi_Fc","listing_claimed_on_google":true,"review_count":167}},"record_checked_at":"2026-05-17T14:39:29.339+00:00","trust_state":"indexed","record_status":"auto_indexed","profile_completeness":{"filled":13,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":96,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:ccbe0679-9d6c-41e1-aae2-04e0a4388f03","canonical_summary":"Matnata operates as a novelty store in Israel, specializing in original and creative gift design. The business provides a range of offerings including personalized gift solutions, gift boxes, and creative kits. It caters to organizations seeking employee appreciation gifts and customers interested in home decor items.","citation":{"profile_url":"https://www.vizoryo.com/en/business/novelty-store/online/matnata","record_status":"auto_indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:ccbe0679-9d6c-41e1-aae2-04e0a4388f03","source_url":"https://matnata.co.il","name":"מתנתא","recommended_citation":"מתנתא — business identity (auto-indexed from public data; not confirmed by anyone) on Vizoryo, the Global AI Business Visibility Index. Source: https://www.vizoryo.com/en/business/novelty-store/online/matnata"},"confidence_computed_at":"2026-07-06T22:48:42.533+00:00","ai_providers":[],"confidence_sources":["Schema.org Structured Data","AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":2,"confidence":1,"updated_at":"2026-07-06T22:48:42.533+00:00","confirmed_by":"cross_source"},{"field":"phone","source_count":2,"confidence":0.53,"updated_at":"2026-07-06T22:48:42.533+00:00","confirmed_by":"public_source"},{"field":"category","source_count":1,"confidence":0.6,"updated_at":"2026-07-06T22:48:42.533+00:00","confirmed_by":"public_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-06T22:48:42.533+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-06T22:48:42.533+00:00","confirmed_by":"public_source"},{"field":"email","source_count":2,"confidence":1,"updated_at":"2026-07-06T22:48:42.533+00:00","confirmed_by":"cross_source"}],"conflict_fields_trust":["phone"],"recommendations":[{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"מתנתא","cmsHint":"","city":""},"priority":"high"},{"check_id":"schema_sameas","label":"Entity Cross-References","description":"Add cross-reference links in your website's structured data pointing to your Google Business Profile, Wikipedia entry, or social media pages — AI tools cross-check these links to confirm you're a recognised, real-world business.","tokens":{"businessName":"מתנתא","cmsHint":"","city":""},"priority":"high"},{"check_id":"heading_hierarchy","label":"Heading Structure","description":"Make sure your pages have a clear main title followed by section titles — this helps AI tools (and visitors) quickly understand what each page is about and where to find information.","tokens":{"businessName":"מתנתא","cmsHint":"","city":""},"priority":"high"}]}}