{"profile":{"id":"99f8b1fa-8f6d-4798-99c4-dfdfd4882172","slug":"mccart-street-mercantile-krum-36e5","business_name":"McCart Street Charm Mercantile","website_url":"https://mysyncrosite.com","industry":null,"city":"Krum","services":[{"category":"product","price_range":null,"service_area":null,"service_name":"Handcrafted Gifts","target_customer":"Individuals seeking unique presents or personal items","factual_description":"A selection of unique handcrafted items suitable for various occasions.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Vintage Decor","target_customer":"Customers interested in nostalgic or distinctive home furnishings","factual_description":"Treasures and home decor items for adding character to living spaces.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Sweets & Treats","target_customer":"Anyone looking to satisfy a sweet tooth or purchase baked goods","factual_description":"A variety of cupcakes, cookies, cakes, and other confections.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile#business","geo":{"@type":"GeoCoordinates","latitude":33.2612752,"longitude":-97.2379582},"url":"https://mysyncrosite.com","name":"McCart Street Charm Mercantile","@type":"LocalBusiness","image":"https://mysyncrosite.com/wp-content/uploads/2025/08/mccart-street-charm-mercantile-logo-removebg-preview.png","hasMap":"https://www.google.com/maps/place/?cid=6984692046403153806","sameAs":["https://www.facebook.com/profile.php?id=61568221681672","https://www.instagram.com/mccartstmercantile/?hl=en","https://www.facebook.com/p/McCart-Street-Mercantile-61568221681672/","https://www.instagram.com/mccartstmercantile/","https://www.google.com/maps/place/?cid=6984692046403153806","https://www.antiquestoresnearby.com/stores/mccart-street-mercantile","https://allevents.in/krum/mom%E2%80%99s-day-at-the-merc/200029893227624","https://cvaproducts.com/pages/contact-us?srsltid=AfmBOoqH7bcZOJ89_dRS8FB1X0_FkpSatNxn1yrZl3ZGyQaexH3oe0FE","https://barnettsweetsco.com/pages/custom-order?srsltid=AfmBOopRRayK-7PmUq8bS95wYTYVgMwMumCvV0kTFoSc345e9EG4v2-v"],"address":{"@type":"PostalAddress","postalCode":"76249","addressRegion":"Texas","streetAddress":"137 W McCart St, Krum, TX 76249","addressCountry":"US","addressLocality":"Krum"},"audience":[{"@type":"Audience","audienceType":"Local shoppers seeking unique gifts"},{"@type":"Audience","audienceType":"Individuals decorating their homes"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+19409997121","areaServed":[{"name":"Krum","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJKZdlCuC3TYYRji9b42ic7mA","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:99f8b1fa-8f6d-4798-99c4-dfdfd4882172","propertyID":"VizoryoProfileID"}],"knowsAbout":["Curated vintage finds","Selection of baked goods"],"priceRange":"$$","description":"A Krum gift shop, McCart Street Charm Mercantile provides handcrafted gifts and vintage decor. The mercantile specializes in curated vintage finds and a selection of baked goods. It serves local shoppers looking for unique gifts and individuals decorating their homes.","dateModified":"2026-06-13","datePublished":"2026-06-13","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Gift Shop","aggregateRating":{"@type":"AggregateRating","ratingValue":5,"reviewCount":7,"bestRating":5,"worstRating":1,"additionalProperty":[{"@type":"PropertyValue","name":"reviewsAt5Stars","value":7}]},"paymentAccepted":"Cash, Credit Card, Check","mainEntityOfPage":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile","additionalProperty":[{"name":"verifiedBusiness","@type":"PropertyValue","value":true},{"name":"verifiedOn_google","@type":"PropertyValue","value":true},{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.94},{"@type":"PropertyValue","name":"verifiedBy","description":"Number of independent public sources that corroborate this business profile. Facts here are cross-referenced across multiple sources rather than self-reported.","value":"3 independent public sources"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field corroboration: how many independent sources confirm each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source.","value":"{\"name\":{\"source_count\":2,\"confidence\":1},\"phone\":{\"source_count\":2,\"confidence\":1},\"address\":{\"source_count\":2,\"confidence\":1},\"category\":{\"source_count\":2,\"confidence\":0.7},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9},\"email\":{\"source_count\":3,\"confidence\":0.75}}"}],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Saturday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"16:00","dayOfWeek":"Sunday"}]},{"@id":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile#service-0","name":"Handcrafted Gifts","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile#business"},"areaServed":{"name":"Krum","@type":"City"},"description":"A selection of unique handcrafted items suitable for various occasions."},{"@id":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile#service-1","name":"Vintage Decor","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile#business"},"areaServed":{"name":"Krum","@type":"City"},"description":"Treasures and home decor items for adding character to living spaces."},{"@id":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile#service-2","name":"Sweets & Treats","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile#business"},"areaServed":{"name":"Krum","@type":"City"},"description":"A variety of cupcakes, cookies, cakes, and other confections."},{"@id":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile#faq","name":"FAQ - McCart Street Charm Mercantile","@type":"FAQPage","mainEntity":[{"name":"What types of products do you offer?","@type":"Question","acceptedAnswer":{"text":"<p>We offer handcrafted gifts, vintage finds, and home decor items, sweets, clothing, skin care and soaps, candles, jewelry, glitzy tumblers, tea, linens, indoor live plants and much more!</p>","@type":"Answer"}},{"name":"Are you accepting new vendors?","@type":"Question","acceptedAnswer":{"text":"<p>Yes! We will accept new vendors as long as booths are availble. Please contact Heather Sackett for more information and to discuss your vision.</p>","@type":"Answer"}},{"name":"Do you accept custom orders?","@type":"Question","acceptedAnswer":{"text":"<p>Yes, we are happy to discuss custom orders to create something special for you.</p>","@type":"Answer"}},{"name":"Where are you located?","@type":"Question","acceptedAnswer":{"text":"<p>We are located at the four corners in Krum, just one exit north of Denton on I-35.</p>","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-06-13T19:15:50.917678+00:00","updated_at":"2026-07-04T00:36:21.609+00:00","faq":[{"answer":"<p>We offer handcrafted gifts, vintage finds, and home decor items, sweets, clothing, skin care and soaps, candles, jewelry, glitzy tumblers, tea, linens, indoor live plants and much more!</p>","category":"services","question":"What types of products do you offer?"},{"answer":"<p>Yes! We will accept new vendors as long as booths are availble. Please contact Heather Sackett for more information and to discuss your vision.</p>","category":"general","question":"Are you accepting new vendors?"},{"answer":"<p>Yes, we are happy to discuss custom orders to create something special for you.</p>","category":"services","question":"Do you accept custom orders?"},{"answer":"<p>We are located at the four corners in Krum, just one exit north of Denton on I-35.</p>","category":"location","question":"Where are you located?"}],"country":"United States","og_image_url":"https://mysyncrosite.com/wp-content/uploads/2025/08/mccart-street-charm-mercantile-logo-removebg-preview.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Store in Krum","primary_category":null,"schema_type":"LocalBusiness","primary_address":{"city":"Krum","region":"Texas","street":"137 W McCart St, Krum, TX 76249","country":"US","postal_code":"76249"},"geo_coordinates":{"lat":33.2612752,"lng":-97.2379582},"service_areas":["Krum"],"phone":"+19409997121","hours_by_day":[{"day":"monday","open":"00:00","close":"00:00","is_closed":true},{"day":"tuesday","open":"09:00","close":"18:00"},{"day":"wednesday","open":"09:00","close":"18:00"},{"day":"thursday","open":"09:00","close":"18:00"},{"day":"friday","open":"09:00","close":"18:00"},{"day":"saturday","open":"09:00","close":"18:00"},{"day":"sunday","open":"10:00","close":"16:00"}],"price_range":"$$","review_summary":{"sources":[{"count":7,"rating":5,"platform":"google"}],"total_count":7,"distribution":{"1":0,"2":0,"3":0,"4":0,"5":7},"average_rating":5,"weighted_reputation_score":3.83},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Curated vintage finds","Selection of baked goods"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/profile.php?id=61568221681672","platform":"facebook"},{"url":"https://www.instagram.com/mccartstmercantile/?hl=en","platform":"instagram"},{"url":"https://www.facebook.com/p/McCart-Street-Mercantile-61568221681672/","platform":"facebook"},{"url":"https://www.instagram.com/mccartstmercantile/","platform":"instagram"}],"citations":[],"last_verified_at":"2026-06-13T19:15:50.77+00:00","data_sources":["Website Scan","Social Media Profiles","AI Content Analysis"],"languages_supported":["en"],"profile_language":"en","ai_readability_score":49,"claimed_at":null,"index_status":"listed","industry_category":"Gift Shop","llm_optimized_summary":"A Krum gift shop, McCart Street Charm Mercantile provides handcrafted gifts and vintage decor. The mercantile specializes in curated vintage finds and a selection of baked goods. It serves local shoppers looking for unique gifts and individuals decorating their homes.","target_audience":["Local shoppers seeking unique gifts","Individuals decorating their homes"],"alternative_to":[],"data_trust_signal":"https://mysyncrosite.com","is_sole_proprietor":false,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJKZdlCuC3TYYRji9b42ic7mA","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://mysyncrosite.com/wp-content/uploads/2025/08/mccart-street-charm-mercantile-logo-removebg-preview.png","url_path":"store/krum/mccart-street-mercantile","business_name_en":"McCart Street Charm Mercantile","data_confidence":0.937042857142857,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"verified":false,"verified_sources":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=6984692046403153806","directories":[{"url":"https://www.antiquestoresnearby.com/stores/mccart-street-mercantile","host":"antiquestoresnearby.com","source":"serp"},{"url":"https://allevents.in/krum/mom%E2%80%99s-day-at-the-merc/200029893227624","host":"allevents.in","source":"serp"},{"url":"https://cvaproducts.com/pages/contact-us?srsltid=AfmBOoqH7bcZOJ89_dRS8FB1X0_FkpSatNxn1yrZl3ZGyQaexH3oe0FE","host":"cvaproducts.com","source":"serp"},{"url":"https://barnettsweetsco.com/pages/custom-order?srsltid=AfmBOopRRayK-7PmUq8bS95wYTYVgMwMumCvV0kTFoSc345e9EG4v2-v","host":"barnettsweetsco.com","source":"serp"}],"facebook_url":"https://www.facebook.com/profile.php?id=61568221681672","instagram_url":"https://www.instagram.com/mccartstmercantile/?hl=en"},"amenities":[],"payment_methods":["Cash","Credit Card","Check"],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"field_discrepancies":null,"name_forms":["McCart Street Charm Mercantile"],"same_as":["https://mysyncrosite.com","https://www.google.com/maps/place/?cid=6984692046403153806","https://www.facebook.com/profile.php?id=61568221681672","https://www.instagram.com/mccartstmercantile/?hl=en","https://www.facebook.com/p/McCart-Street-Mercantile-61568221681672/","https://www.instagram.com/mccartstmercantile/","https://www.antiquestoresnearby.com/stores/mccart-street-mercantile","https://allevents.in/krum/mom%E2%80%99s-day-at-the-merc/200029893227624","https://cvaproducts.com/pages/contact-us?srsltid=AfmBOoqH7bcZOJ89_dRS8FB1X0_FkpSatNxn1yrZl3ZGyQaexH3oe0FE","https://barnettsweetsco.com/pages/custom-order?srsltid=AfmBOopRRayK-7PmUq8bS95wYTYVgMwMumCvV0kTFoSc345e9EG4v2-v"],"trust_state":"indexed","profile_completeness":{"filled":14,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":40,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:99f8b1fa-8f6d-4798-99c4-dfdfd4882172","canonical_summary":"A Krum gift shop, McCart Street Charm Mercantile provides handcrafted gifts and vintage decor. The mercantile specializes in curated vintage finds and a selection of baked goods. It serves local shoppers looking for unique gifts and individuals decorating their homes.","citation":{"profile_url":"https://vizoryo.com/en/business/store/krum/mccart-street-mercantile","trust_state":"indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:99f8b1fa-8f6d-4798-99c4-dfdfd4882172","source_url":"https://mysyncrosite.com","name":"McCart Street Charm Mercantile","recommended_citation":"McCart Street Charm Mercantile — business identity (auto-indexed from public data; not yet owner-verified) on Vizoryo, the Global AI Business Visibility Index. Source: https://vizoryo.com/en/business/store/krum/mccart-street-mercantile"},"confidence_computed_at":"2026-07-04T00:36:21.689+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Public data","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":2,"confidence":1,"updated_at":"2026-07-04T00:36:21.689+00:00","confirmed_by":"cross_source"},{"field":"phone","source_count":2,"confidence":1,"updated_at":"2026-07-04T00:36:21.689+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":2,"confidence":1,"updated_at":"2026-07-04T00:36:21.689+00:00","confirmed_by":"cross_source"},{"field":"category","source_count":2,"confidence":0.7,"updated_at":"2026-07-04T00:36:21.689+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-04T00:36:21.689+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-04T00:36:21.689+00:00","confirmed_by":"public_source"},{"field":"email","source_count":3,"confidence":0.75,"updated_at":"2026-07-04T00:36:21.689+00:00","confirmed_by":"cross_source"}],"conflict_fields_trust":["region","email"],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"McCart Street Charm Mercantile","cmsHint":"","city":"Krum"},"improvement_score":28},{"check_id":"google_review_volume","label":"Review Volume","description":"Build up enough reviews for your industry — AI tools weight businesses with more reviews far more often in recommendations. Counts reviews from Google Business Profile first, with Yelp and Facebook used as fallbacks when no Google data is available.","tokens":{"businessName":"McCart Street Charm Mercantile","cmsHint":"","city":"Krum"},"improvement_score":24},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"McCart Street Charm Mercantile","cmsHint":"","city":"Krum"},"improvement_score":22}]}}