{"profile":{"id":"4665fe7c-6130-4e34-a9c6-895abf55af67","slug":"mcgriff-insurance-services-waco-fd6b","business_name":"McGriff Insurance Services","website_url":"https://mcgriff.com","industry":"Insurance broker","city":"Waco","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Commercial Insurance","target_customer":"Businesses","factual_description":"Provides coverage for businesses against various risks and liabilities.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Risk Management","target_customer":"Businesses","factual_description":"Offers strategies and solutions to identify, assess, and mitigate business risks.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Employee Benefits","target_customer":"Employers","factual_description":"Assists businesses in structuring benefit packages for their employees.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Personal Insurance","target_customer":"Individuals","factual_description":"Offers coverage for individuals to protect personal assets and liabilities.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#business","geo":{"@type":"GeoCoordinates","latitude":31.5201369,"longitude":-97.2007098},"url":"https://mcgriff.com","name":"McGriff Insurance Services","@type":"InsuranceAgency","image":"https://mcgriff.com/wp-content/uploads/2025/07/cropped-favicon-180x180.png","sameAs":["https://www.linkedin.com/company/mcgriff","https://www.google.com/maps/place/?cid=17172558201494369708"],"address":{"@type":"PostalAddress","postalCode":"76710","addressRegion":"Texas","streetAddress":"6801 Sanger Ave Suite 240, Waco, TX 76710","addressCountry":"US","addressLocality":"Waco"},"audience":[{"@type":"Audience","audienceType":"Individuals needing personal insurance coverage"},{"@type":"Audience","audienceType":"Employers looking for employee benefits"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+12547767877","areaServed":[{"name":"Waco","@type":"City"}],"inLanguage":"en","knowsAbout":["Regulatory compliance guidance","Storm resilience planning"],"dateModified":"2026-06-11","datePublished":"2026-06-11","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Insurance Broker","mainEntityOfPage":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services","additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.86},{"@type":"PropertyValue","name":"verifiedBy","description":"Independent data sources used to verify this business profile.","value":"Website Scan, Schema.org Structured Data, Social Media Profiles, AI Content Analysis"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"}]},{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#service-0","name":"Commercial Insurance","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#business"},"description":"Provides coverage for businesses against various risks and liabilities."},{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#service-1","name":"Risk Management","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#business"},"description":"Offers strategies and solutions to identify, assess, and mitigate business risks."},{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#service-2","name":"Employee Benefits","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#business"},"description":"Assists businesses in structuring benefit packages for their employees."},{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#service-3","name":"Personal Insurance","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#business"},"description":"Offers coverage for individuals to protect personal assets and liabilities."},{"@id":"https://vizoryo.com/en/business/insurance-broker/waco/mcgriff-insurance-services#faq","name":"FAQ - McGriff Insurance Services","@type":"FAQPage","mainEntity":[{"name":"What are the operating hours on weekdays?","@type":"Question","acceptedAnswer":{"text":"McGriff Insurance Services is open Monday through Friday from 9:00 AM to 5:00 PM.","@type":"Answer"}},{"name":"Where is McGriff Insurance Services located?","@type":"Question","acceptedAnswer":{"text":"The office is located at 6801 Sanger Ave Suite 240, Waco, TX 76710.","@type":"Answer"}},{"name":"What kind of market updates does McGriff provide?","@type":"Question","acceptedAnswer":{"text":"They provide market updates exploring shifts in pricing, underwriting, and emerging business insurance risks.","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"is_active":true,"created_at":"2026-06-11T22:45:19.539426+00:00","updated_at":"2026-06-11T22:45:19.526+00:00","faq":[{"answer":"McGriff Insurance Services is open Monday through Friday from 9:00 AM to 5:00 PM.","category":"general","question":"What are the operating hours on weekdays?"},{"answer":"The office is located at 6801 Sanger Ave Suite 240, Waco, TX 76710.","category":"location","question":"Where is McGriff Insurance Services located?"},{"answer":"They provide market updates exploring shifts in pricing, underwriting, and emerging business insurance risks.","category":"services","question":"What kind of market updates does McGriff provide?"}],"country":"United States","status":"draft","og_image_url":"https://mcgriff.com/wp-content/uploads/2025/07/cropped-favicon-180x180.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Insurance Broker in Waco — Regulatory compliance guidance","primary_category":"Insurance Broker","schema_type":"LocalBusiness","primary_address":{"city":"Waco","region":"Texas","street":"6801 Sanger Ave Suite 240, Waco, TX 76710","country":"US","postal_code":"76710"},"geo_coordinates":{"lat":31.5201369,"lng":-97.2007098},"service_areas":["Waco"],"phone":"+12547767877","hours_by_day":null,"price_range":null,"review_summary":null,"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Regulatory compliance guidance","Storm resilience planning"],"differentiators":[],"social_profiles":[{"url":"https://www.linkedin.com/company/mcgriff","platform":"linkedin"}],"citations":[],"last_verified_at":"2026-06-11T22:45:19.526+00:00","data_sources":["Website Scan","Schema.org Structured Data","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"en","en"],"profile_language":"en","description_short":"Secure your assets and plan for the future with tailored insurance solutions. Whether you need personal coverage or employee benefits for your business, McGriff Insurance Services helps you navigate complex options.","ai_summary_short":null,"ai_readability_score":36,"discovery_source":"manual","crawl_depth":"full","last_discovery_refresh":null,"claimed_at":null,"index_status":"listed","industry_category":"Insurance Broker","llm_optimized_summary":"McGriff Insurance Services operates as an insurance broker in Waco, United States, offering a comprehensive suite of products including Commercial Insurance, Risk Management, Employee Benefits, and Personal Insurance. The firm provides specialized guidance on regulatory compliance and storm resilience planning.","target_audience":["Individuals needing personal insurance coverage","Employers looking for employee benefits"],"alternative_to":[],"data_trust_signal":"https://mcgriff.com","content_extraction_method":"llm_opener_v2","content_extracted_at":"2026-06-11T22:45:19.526+00:00","is_sole_proprietor":false,"domain_verified_at":null,"contact_email":null,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"audit_score":59,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJXfSvXXmFT4YRrPXKPLMuUe4","branch_source":null,"needs_description_regen":false,"ai_mention_count":0,"last_ai_mention_at":null,"branch_dfs_data":null,"logo_url":"https://mcgriff.com/wp-content/uploads/2025/07/cropped-favicon-180x180.png","branches_extracted_at":null,"discovery_entity_id":"62826d1a-db61-4619-9919-7a8f7d380808","dfs_contact_called":false,"url_path":"insurance-broker/waco/mcgriff-insurance-services","business_name_en":"McGriff Insurance Services","data_confidence":0.858057142857143,"ai_mention_score":null,"business_name_native":null,"fts":"'asset':13C 'benefit':30C,66 'broker':5B,49 'busi':33C 'commerci':61 'complex':40C 'complianc':9B,77 'comprehens':56 'coverag':27C 'employe':29C,65 'firm':71 'futur':18C 'guidanc':10B,74 'help':37C 'includ':60 'insur':2A,4B,21C,35C,43,48,62,69 'manag':64 'mcgriff':1A,34C,42 'navig':39C 'need':25C 'offer':54 'oper':45 'option':41C 'person':26C,68 'plan':15C,81 'product':59 'provid':72 'regulatori':8B,76 'resili':80 'risk':63 'secur':11C 'servic':3A,36C,44 'solut':22C 'special':73 'state':53 'storm':79 'suit':57 'tailor':20C 'unit':52 'waco':7B,51 'whether':23C","last_edited_by_user":{},"processing_version":14,"trust_layer_version":null,"url_path_version":null,"canonical_domain":null,"partner_id":null,"partner_metadata":{},"yelp_match_id":null,"bright_data_snapshot_id":null,"bright_data_snapshot_polled_at":null,"social_post_snapshot":null,"embed_opt_out":false,"verified":false,"verified_sources":null,"social_proof":null,"dfs_subtypes":[],"external_links":null,"amenities":[],"payment_methods":[],"operational_status":"open","bd_enriched_at":null,"yelp_details_at":null,"all_emails":[],"quality_rank":0.598014285714286,"email_mx_status":null,"email_mx_checked_at":null,"is_canary":false,"is_software_product":false,"discovery_region":"Texas","name_forms":["McGriff Insurance Services"],"same_as":["https://mcgriff.com","https://www.google.com/maps/place/?cid=17172558201494369708","https://www.linkedin.com/company/mcgriff"],"trust_state":"indexed","confirmation_count":0,"confidence_computed_at":"2026-06-11T22:45:20.748+00:00","ai_providers":[],"confidence_sources":["schema_org","gemini_classification","dfs","website_scrape"],"field_sources":{"city":["Google Business Profile","AI Content Analysis"],"name":["Schema.org Structured Data"],"phone":["Google Business Profile","AI Content Analysis"],"address":["Google Business Profile"],"website":["Website Scan"],"category":["Google Business Profile"]},"conflict_fields_trust":["name","category"],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"McGriff Insurance Services","cmsHint":"","city":""},"improvement_score":28},{"check_id":"review_quality","label":"Review Rating & Count","description":"Embed your Google star rating in your website code (using Schema.org AggregateRating) — a 4.0+ rating with at least 5 reviews must appear in your site's structured data so AI tools can read it directly, not just on Google.","tokens":{"businessName":"McGriff Insurance Services","cmsHint":"","city":""},"improvement_score":26},{"check_id":"brand_consistency","label":"Brand Name Consistency","description":"Make sure your business name is identical everywhere on your site — in the page title, the digital business card in your code, your social sharing settings, and your main heading. When they contradict each other, AI tools get confused and may describe your business incorrectly.","tokens":{"businessName":"McGriff Insurance Services","cmsHint":"","city":""},"improvement_score":20}]}}