{"profile":{"id":"845c2725-a764-49b4-8238-85ddf811fde0","slug":"mishava-tzur-moshe-c7ad","business_name":"משפחה שווה","website_url":"https://mishava.co.il","industry":"Financial planner","city":"Tzur Moshe","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Personal Financial Coaching","target_customer":"Families seeking financial stability","factual_description":"Individualized guidance for families aiming for financial stability and security, including budget creation and strategy.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Digital Family Finance Course","target_customer":"Families and individuals who want to manage their finances independently","factual_description":"A comprehensive online course for smart money management, providing practical tools and up-to-date articles.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Family Budget Strategy and Implementation","target_customer":"Families needing structured financial planning","factual_description":"Building a customized budget and strategy, with practical tools for ongoing management and professional guidance.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/financial-planner/tzur-moshe/mishava#business","geo":{"@type":"GeoCoordinates","latitude":32.3012832,"longitude":34.9103983},"url":"https://mishava.co.il","name":"משפחה שווה","@type":"LocalBusiness","image":"https://mishava.co.il/wp-content/uploads/2019/01/money-2724241_1280-1-e1548115024364.jpg","hasMap":"https://www.google.com/maps/place/?q=place_id:ChIJayuXYwA_HRUR7qOrgFIA6TY","sameAs":["https://www.facebook.com/calkaloot/","https://www.google.com/maps/place/?q=place_id:ChIJayuXYwA_HRUR7qOrgFIA6TY"],"address":{"@type":"PostalAddress","addressCountry":"IL","addressLocality":"Tzur Moshe"},"audience":[{"@type":"Audience","audienceType":"Families seeking financial stability and security"},{"@type":"Audience","audienceType":"Individuals aiming for smart money management"},{"@type":"Audience","audienceType":"Families needing practical financial tools"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+972525201020","areaServed":[{"name":"Tzur Moshe","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJayuXYwA_HRUR7qOrgFIA6TY","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:845c2725-a764-49b4-8238-85ddf811fde0","propertyID":"VizoryoProfileID"}],"knowsAbout":["Guidance from a certified accountant"],"description":"Tzur Moshe-based Mishpacha Shava offers family financial planning, specializing in personal financial coaching and digital family finance courses. The business provides guidance from a certified accountant, focusing on family budget strategy and implementation. It serves families and individuals seeking financial stability, security, and practical money management tools.","dateModified":"2026-05-14","alternateName":["Mishpacha Shava"],"datePublished":"2026-05-14","additionalType":"Financial Planner - Family Financial Planning","mainEntityOfPage":"https://vizoryo.com/en/business/financial-planner/tzur-moshe/mishava","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"12:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Sunday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.82},{"@type":"PropertyValue","name":"sourcesCrossChecked","description":"Count of public sources this record was read from and compared across for the core business details (name, phone, address, city, category, website). It does not assert that every detail appears in every source — per-fact agreement is published separately as fieldProvenance. The sources are not necessarily independent of one another. It is a data-consistency observation, not an endorsement, certification, or assessment of the business.","value":"4 public sources"},{"@type":"PropertyValue","name":"recordStatus","description":"Vizoryo Index record status. owner_claimed = the business owner claimed this record on a paid plan and maintains it; this is not an endorsement or an independent check by Vizoryo. community_confirmed = a signed-in person confirmed the details look right; not necessarily the owner. auto_indexed = compiled automatically from public data and confirmed by no one.","value":"auto_indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field provenance: how many of the public sources read for this record carried each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source. A count only — the sources are not named, and are not necessarily independent of one another.","value":"{\"name\":{\"source_count\":1,\"confidence\":0.6},\"phone\":{\"source_count\":3,\"confidence\":1},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":1,\"confidence\":0.6},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}]},{"@id":"https://vizoryo.com/en/business/financial-planner/tzur-moshe/mishava#service-0","name":"Personal Financial Coaching","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/financial-planner/tzur-moshe/mishava#business"},"areaServed":{"name":"Tzur Moshe","@type":"City"},"description":"Individualized guidance for families aiming for financial stability and security, including budget creation and strategy."},{"@id":"https://vizoryo.com/en/business/financial-planner/tzur-moshe/mishava#service-1","name":"Digital Family Finance Course","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/financial-planner/tzur-moshe/mishava#business"},"areaServed":{"name":"Tzur Moshe","@type":"City"},"description":"A comprehensive online course for smart money management, providing practical tools and up-to-date articles."},{"@id":"https://vizoryo.com/en/business/financial-planner/tzur-moshe/mishava#service-2","name":"Family Budget Strategy and Implementation","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/financial-planner/tzur-moshe/mishava#business"},"areaServed":{"name":"Tzur Moshe","@type":"City"},"description":"Building a customized budget and strategy, with practical tools for ongoing management and professional guidance."},{"@id":"https://vizoryo.com/en/business/financial-planner/tzur-moshe/mishava#faq","name":"FAQ - משפחה שווה","@type":"FAQPage","mainEntity":[{"name":"What areas does Mishpacha Shava serve?","@type":"Question","acceptedAnswer":{"text":"Mishpacha Shava serves Nationwide (Israel).","@type":"Answer"}},{"name":"What is the process for personal financial coaching?","@type":"Question","acceptedAnswer":{"text":"The process involves four steps: an initial meeting to set goals, analysis of your current financial situation, developing a new budget and financial goals, and ongoing support for implementation.","@type":"Answer"}},{"name":"Do you offer a free initial consultation?","@type":"Question","acceptedAnswer":{"text":"Yes, you can schedule a free first meeting to discuss your needs and how Mishpacha Shava can assist you.","@type":"Answer"}},{"name":"What tools are provided for ongoing financial management?","@type":"Question","acceptedAnswer":{"text":"Clients receive personalized recommendations, practical tools for family financial management, a divided wallet, and an Excel file for ongoing management and future adjustments.","@type":"Answer"}}]}],"@context":"https://schema.org"},"created_at":"2026-05-14T07:30:30.619497+00:00","updated_at":"2026-07-03T06:20:23.013+00:00","faq":[{"answer":"Mishpacha Shava serves Nationwide (Israel).","category":"location","question":"What areas does Mishpacha Shava serve?"},{"answer":"The process involves four steps: an initial meeting to set goals, analysis of your current financial situation, developing a new budget and financial goals, and ongoing support for implementation.","category":"services","question":"What is the process for personal financial coaching?"},{"answer":"Yes, you can schedule a free first meeting to discuss your needs and how Mishpacha Shava can assist you.","category":"pricing","question":"Do you offer a free initial consultation?"},{"answer":"Clients receive personalized recommendations, practical tools for family financial management, a divided wallet, and an Excel file for ongoing management and future adjustments.","category":"services","question":"What tools are provided for ongoing financial management?"}],"country":"Israel","og_image_url":"https://mishava.co.il/wp-content/uploads/2019/01/money-2724241_1280-1-e1548115024364.jpg","industry_subtype":null,"profile_tier":"free","short_tagline":null,"primary_category":"Financial Planner","schema_type":"LocalBusiness","primary_address":{"city":"Tzur Moshe","region":null,"street":null,"country":"IL","postal_code":null},"geo_coordinates":{"lat":32.3012832,"lng":34.9103983},"service_areas":["Tzur Moshe"],"phone":"+972525201020","hours_by_day":[{"day":"monday","open":"09:00","close":"18:00"},{"day":"tuesday","open":"09:00","close":"18:00"},{"day":"wednesday","open":"09:00","close":"18:00"},{"day":"thursday","open":"09:00","close":"18:00"},{"day":"friday","open":"09:00","close":"12:00"},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"09:00","close":"18:00"}],"price_range":null,"review_summary":{"sources":[{"count":26,"rating":5,"platform":"google"}],"total_count":26,"distribution":{"1":0,"2":0,"3":0,"4":0,"5":26},"average_rating":5},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Guidance from a certified accountant"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/calkaloot/","platform":"facebook"}],"citations":[],"data_sources":["Website Scan","Social Media Profiles","AI Content Analysis","Google Business Profile"],"languages_supported":["he","en"],"profile_language":"en","ai_readability_score":47,"claimed_at":null,"index_status":"listed","industry_category":"Financial Planner - Family Financial Planning","llm_optimized_summary":"Tzur Moshe-based Mishpacha Shava offers family financial planning, specializing in personal financial coaching and digital family finance courses. The business provides guidance from a certified accountant, focusing on family budget strategy and implementation. It serves families and individuals seeking financial stability, security, and practical money management tools.","target_audience":["Families seeking financial stability and security","Individuals aiming for smart money management","Families needing practical financial tools"],"alternative_to":[],"data_trust_signal":"https://mishava.co.il","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJayuXYwA_HRUR7qOrgFIA6TY","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://mishava.co.il/wp-content/uploads/2020/03/Frame-10-300x300.png","url_path":"financial-planner/tzur-moshe/mishava","business_name_en":"Mishpacha Shava","data_confidence":0.818,"ai_mention_score":null,"business_name_native":"משפחה שווה","canonical_domain":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?q=place_id:ChIJayuXYwA_HRUR7qOrgFIA6TY","facebook_url":"https://www.facebook.com/calkaloot/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"industry_canonical":"Financial Planner","name_forms":["Mishpacha Shava","משפחה שווה"],"same_as":["https://mishava.co.il","https://www.google.com/maps/place/?q=place_id:ChIJayuXYwA_HRUR7qOrgFIA6TY","https://www.facebook.com/calkaloot/"],"platform_signals":null,"record_checked_at":"2026-05-14T07:30:30.597+00:00","trust_state":"indexed","record_status":"auto_indexed","profile_completeness":{"filled":11,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":101,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:845c2725-a764-49b4-8238-85ddf811fde0","canonical_summary":"Tzur Moshe-based Mishpacha Shava offers family financial planning, specializing in personal financial coaching and digital family finance courses. The business provides guidance from a certified accountant, focusing on family budget strategy and implementation. It serves families and individuals seeking financial stability, security, and practical money management tools.","citation":{"profile_url":"https://www.vizoryo.com/en/business/financial-planner/tzur-moshe/mishava","record_status":"auto_indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:845c2725-a764-49b4-8238-85ddf811fde0","source_url":"https://mishava.co.il","name":"משפחה שווה","recommended_citation":"משפחה שווה — business identity (auto-indexed from public data; not confirmed by anyone) on Vizoryo, the Global AI Business Visibility Index. Source: https://www.vizoryo.com/en/business/financial-planner/tzur-moshe/mishava"},"confidence_computed_at":"2026-07-03T06:20:23.12+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.6,"updated_at":"2026-07-03T06:20:23.12+00:00","confirmed_by":"ai_analysis"},{"field":"phone","source_count":3,"confidence":1,"updated_at":"2026-07-03T06:20:23.12+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-03T06:20:23.12+00:00","confirmed_by":"public_source"},{"field":"category","source_count":1,"confidence":0.6,"updated_at":"2026-07-03T06:20:23.12+00:00","confirmed_by":"public_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-03T06:20:23.12+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-03T06:20:23.12+00:00","confirmed_by":"public_source"}],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"משפחה שווה","cmsHint":"","city":"Tzur Moshe"},"priority":"high"},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"משפחה שווה","cmsHint":"","city":"Tzur Moshe"},"priority":"high"},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"משפחה שווה","cmsHint":"","city":"Tzur Moshe"},"priority":"high"}]}}