{"profile":{"id":"28a80306-5e21-4160-aa60-41ad6273c84d","slug":"morgan-morgan-dallas-f492","business_name":"Morgan & Morgan","website_url":"https://www.forthepeople.com","industry":"Personal injury attorney","city":"Dallas","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Personal Injury Legal Representation","target_customer":"Individuals seeking legal aid after an injury","factual_description":"Legal services for individuals injured due to negligence, covering various accident types.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Car Accident Claims","target_customer":"Individuals injured in car accidents","factual_description":"Legal assistance for those injured in vehicle collisions, pursuing compensation for damages.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Slip and Fall Accident Claims","target_customer":"Individuals injured from falls on unsafe property","factual_description":"Representation for individuals injured due to hazardous property conditions.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Workers' Compensation Claims","target_customer":"Employees injured during work activities","factual_description":"Legal support for employees injured while on the job.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#business","geo":{"@type":"GeoCoordinates","latitude":32.8218467,"longitude":-96.7891873},"url":"https://www.forthepeople.com","name":"Morgan & Morgan","@type":"LegalService","sameAs":["https://www.facebook.com/MMForthePeople","https://www.instagram.com/forthepeople/","https://www.linkedin.com/company/morgan-&-morgan-llc","https://x.com/forthepeople","https://www.youtube.com/user/mmforthepeople","https://www.google.com/maps/place/?cid=2090907357043793895"],"address":{"@type":"PostalAddress","postalCode":"75205","addressRegion":"Texas","streetAddress":"4514 Cole Ave # 600, Dallas, TX 75205","addressCountry":"US","addressLocality":"Dallas"},"audience":[{"@type":"Audience","audienceType":"Accident victims needing legal counsel"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+14693005001","areaServed":[{"name":"Dallas","@type":"City"}],"inLanguage":"en","knowsAbout":["Large-scale personal injury litigation","No-win, no-fee legal structure"],"dateModified":"2026-06-14","alternateName":["Morgan and Morgan"],"datePublished":"2026-06-14","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Personal Injury Attorney","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"reviewCount":719,"bestRating":5,"worstRating":1},"mainEntityOfPage":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan","additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.86},{"@type":"PropertyValue","name":"verifiedBy","description":"Independent data sources used to verify this business profile.","value":"Website Scan, Social Media Profiles, AI Content Analysis"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"}]},{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#service-0","name":"Personal Injury Legal Representation","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#business"},"description":"Legal services for individuals injured due to negligence, covering various accident types."},{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#service-1","name":"Car Accident Claims","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#business"},"description":"Legal assistance for those injured in vehicle collisions, pursuing compensation for damages."},{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#service-2","name":"Slip and Fall Accident Claims","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#business"},"description":"Representation for individuals injured due to hazardous property conditions."},{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#service-3","name":"Workers' Compensation Claims","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#business"},"description":"Legal support for employees injured while on the job."},{"@id":"https://vizoryo.com/en/business/personal-injury-attorney/dallas/morgan-and-morgan#faq","name":"FAQ - Morgan & Morgan","@type":"FAQPage","mainEntity":[{"name":"Why should I choose Morgan & Morgan?","@type":"Question","acceptedAnswer":{"text":"Morgan & Morgan is America’s Largest Injury Law Firm, with the resources and experience to take on big insurance companies, corporations, and other powerful defendants. We’ve recovered billions of dollars for clients nationwide, and we fight every case as if it’s going to trial. With offices in all 50 states and Washington, D.C., we can provide local service backed by national strength. Our mission is simple: to fight For the People, not the powerful. Every case is different, so timelines can va","@type":"Answer"}},{"name":"How much does it cost to hire us?","@type":"Question","acceptedAnswer":{"text":"We work on a contingency fee basis, which means you don’t pay us anything unless we win your case. There are no upfront costs or hourly fees. If we secure a recovery for you, our fee is a percentage of the settlement or verdict. This way, anyone can afford high-quality legal representation. There’s no universal answer to case value. It depends on the details, including the severity of injuries, medical expenses, lost wages, and the impact on your quality of life. We don’t just look at what you’v","@type":"Answer"}},{"name":"What’s the story behind Morgan & Morgan?","@type":"Question","acceptedAnswer":{"text":"Founded in 1988 by John and Ultima Morgan, the firm was inspired by John’s brother, Tim, who was paralyzed in a workplace accident. The insurance companies left his family with too little to cover his care. John vowed to fight for other families like theirs—and Morgan & Morgan was born. What began as a small Florida law firm has grown into America’s Largest Injury Law Firm, with hundreds of attorneys and thousands of support staff nationwide. Despite our size, our purpose remains the same: to fi","@type":"Answer"}},{"name":"What kind of cases do we take?","@type":"Question","acceptedAnswer":{"text":"We handle a wide range of personal injury and consumer protection cases, including car accidents, medical malpractice, workplace injuries, product liability, class actions, and more. If someone else’s negligence or wrongdoing caused you harm, we may be able to help. Our attorneys are experienced in both negotiation and trial, so we’re prepared to fight any legal challenge. Eligibility depends on whether you’ve been harmed due to someone else’s negligence or misconduct. During your free case eval","@type":"Answer"}},{"name":"Who will be handling my case?","@type":"Question","acceptedAnswer":{"text":"Your case will be handled by a licensed attorney, supported by experienced legal staff and investigators. We assign your case to a team best suited to your needs, ensuring you benefit from both personal attention and the firm’s extensive resources. You’ll be able to reach your team with any questions you may have throughout the process. Once you sign with us, your case is assigned to a legal team that usually includes an attorney, a paralegal, and a case manager. They’ll collect medical records,","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"is_active":true,"created_at":"2026-06-14T01:45:00.626156+00:00","updated_at":"2026-06-14T01:45:00.597+00:00","faq":[{"answer":"Morgan ‍& ​Morgan ‍is ‍America’s ​Largest ‍Injury ‍Law ‍Firm, ‍with ‍the ​resources ​and ‍experience ‍to ‍take ​on ​big ​insurance ‍companies, ‍corporations, ​and ‍other ​powerful ‍defendants. ​We’ve ‍recovered ​billions ‍of ​dollars ‍for ‍clients ​nationwide, ‍and ‍we ‍fight ‍every ​case ‍as ​if ‍it’s ​going ​to ‍trial. ‍With ‍offices ​in ‍all ​50 ‍states ​and ‍Washington, ‍D.C., ​we ‍can ‍provide ‍local ‍service ‍backed ​by ​national ‍strength. ‍Our ‍mission ​is ​simple: ​to ‍fight ‍For ​the ‍People, ​not ‍the ​powerful. ‍Every ​case ‍is ​different, ‍so ‍timelines ​can ‍va","category":"general","question":"Why should I choose Morgan & Morgan?"},{"answer":"We ‍work ​on ‍a ‍contingency ​fee ‍basis, ‍which ‍means ‍you ‍don’t ​pay ​us ‍anything ‍unless ‍we ​win ​your ​case. ‍There ‍are ​no ‍upfront ​costs ‍or ​hourly ‍fees. ​If ‍we ​secure ‍a ‍recovery ​for ‍you, ‍our ‍fee ‍is ​a ‍percentage ​of ‍the ​settlement ​or ‍verdict. ‍This ‍way, ​anyone ‍can ​afford ‍high-quality ​legal ‍representation. ‍There’s ​no ‍universal ‍answer ‍to ‍case ‍value. ​It ​depends ‍on ‍the ‍details, ​including ​the ​severity ‍of ‍injuries, ​medical ‍expenses, ​lost ‍wages, ​and ‍the ​impact ‍on ​your ‍quality ‍of ​life. ‍We ‍don’t ‍just ‍look ​at ‍what ​you’v","category":"pricing","question":"How much does it cost to hire us?"},{"answer":"Founded ‍in ​1988 ‍by ‍John ​and ‍Ultima ‍Morgan, ‍the ‍firm ‍was ​inspired ​by ‍John’s ‍brother, ‍Tim, ​who ​was ​paralyzed ‍in ‍a ​workplace ‍accident. ​The ‍insurance ​companies ‍left ​his ‍family ​with ‍too ‍little ​to ‍cover ‍his ‍care. ‍John ​vowed ‍to ​fight ‍for ​other ​families ‍like ‍theirs—and ‍Morgan ​& ‍Morgan ​was ‍born. ​What ‍began ‍as ​a ‍small ‍Florida ‍law ‍firm ‍has ​grown ​into ‍America’s ‍Largest ‍Injury ​Law ​Firm, ​with ‍hundreds ‍of ​attorneys ‍and ​thousands ‍of ​support ‍staff ​nationwide. ‍Despite ​our ‍size, ‍our ​purpose ‍remains ‍the ‍same: ‍to ​fi","category":"general","question":"What’s the story behind Morgan & Morgan?"},{"answer":"We ‍handle ​a ‍wide ‍range ​of ‍personal ‍injury ‍and ‍consumer ‍protection ​cases, ​including ‍car ‍accidents, ‍medical ​malpractice, ​workplace ​injuries, ‍product ‍liability, ​class ‍actions, ​and ‍more. ​If ‍someone ​else’s ‍negligence ​or ‍wrongdoing ‍caused ​you ‍harm, ‍we ‍may ‍be ​able ‍to ​help. ‍Our ​attorneys ​are ‍experienced ‍in ‍both ​negotiation ‍and ​trial, ‍so ​we’re ‍prepared ‍to ​fight ‍any ‍legal ‍challenge. ‍Eligibility ‍depends ​on ​whether ‍you’ve ‍been ‍harmed ​due ​to ​someone ‍else’s ‍negligence ​or ‍misconduct. ​During ‍your ​free ‍case ​eval","category":"general","question":"What kind of cases do we take?"},{"answer":"Your ‍case ​will ‍be ‍handled ​by ‍a ‍licensed ‍attorney, ‍supported ‍by ​experienced ​legal ‍staff ‍and ‍investigators. ​We ​assign ​your ‍case ‍to ​a ‍team ​best ‍suited ​to ‍your ​needs, ‍ensuring ​you ‍benefit ‍from ​both ‍personal ‍attention ‍and ‍the ​firm’s ‍extensive ​resources. ‍You’ll ​be ​able ‍to ‍reach ‍your ​team ‍with ​any ‍questions ​you ‍may ‍have ​throughout ‍the ‍process. ‍Once ‍you ‍sign ​with ​us, ‍your ‍case ‍is ​assigned ​to ​a ‍legal ‍team ​that ‍usually ​includes ‍an ​attorney, ‍a ​paralegal, ‍and ​a ‍case ‍manager. ​They’ll ‍collect ‍medical ‍records,","category":"general","question":"Who will be handling my case?"}],"country":"United States","status":"draft","og_image_url":"https://forthepeople.com/themes/custom/ftp/images/favicons/MM_220x220.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Personal Injury Attorney in Dallas — Large-scale personal injury litigation","primary_category":"Personal Injury Attorney","schema_type":"LocalBusiness","primary_address":{"city":"Dallas","region":"Texas","street":"4514 Cole Ave # 600, Dallas, TX 75205","country":"US","postal_code":"75205"},"geo_coordinates":{"lat":32.8218467,"lng":-96.7891873},"service_areas":["Dallas"],"phone":"+14693005001","hours_by_day":null,"price_range":null,"review_summary":{"sources":[{"count":719,"rating":4.8,"platform":"google"}],"total_count":719,"average_rating":4.8,"weighted_reputation_score":4.76},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Large-scale personal injury litigation","No-win, no-fee legal structure"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/MMForthePeople","platform":"facebook"},{"url":"https://www.instagram.com/forthepeople/","platform":"instagram"},{"url":"https://www.linkedin.com/company/morgan-&-morgan-llc","platform":"linkedin"},{"url":"https://x.com/forthepeople","platform":"twitter"},{"url":"https://www.youtube.com/user/mmforthepeople","platform":"youtube"}],"citations":[],"last_verified_at":"2026-06-14T01:45:00.597+00:00","data_sources":["Website Scan","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"en\"","en"],"profile_language":"en","description_short":"Seek legal counsel for car accidents, slip and falls, or workers' compensation claims after an injury. Pursue your claim with a firm that operates on a no-win, no-fee structure.","ai_summary_short":null,"ai_readability_score":48,"discovery_source":"manual","crawl_depth":"full","last_discovery_refresh":null,"claimed_at":null,"index_status":"listed","industry_category":"Personal Injury Attorney","llm_optimized_summary":"Morgan & Morgan is a personal injury law firm based in Dallas, United States, specializing in large-scale litigation. They handle car accident, slip and fall, and workers' compensation claims, operating on a no-win, no-fee basis. The firm holds a 4.8-star rating from 719 reviews.","target_audience":["Accident victims needing legal counsel"],"alternative_to":[],"data_trust_signal":"https://www.forthepeople.com","content_extraction_method":"llm_opener_v2","content_extracted_at":"2026-06-14T01:45:00.597+00:00","is_sole_proprietor":false,"domain_verified_at":null,"contact_email":null,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"audit_score":71,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJ_VGvttefToYR55_YwillBB0","branch_source":null,"needs_description_regen":false,"ai_mention_count":0,"last_ai_mention_at":null,"branch_dfs_data":null,"logo_url":null,"branches_extracted_at":null,"discovery_entity_id":"211bd906-b04d-4185-933b-8ef553eb4903","dfs_contact_called":false,"url_path":"personal-injury-attorney/dallas/morgan-and-morgan","business_name_en":"Morgan & Morgan","data_confidence":0.862,"ai_mention_score":null,"business_name_native":null,"fts":"'4.8':91 '719':95 'accid':19C,69 'attorney':5B 'base':55 'basi':86 'car':18C,68 'claim':26C,32C,76 'compens':25C,75 'counsel':16C 'dalla':7B,57 'fall':22C,72 'fee':45C,85 'firm':35C,54,88 'handl':67 'hold':89 'injuri':4B,12B,29C,52 'larg':9B,63 'large-scal':8B,62 'law':53 'legal':15C 'litig':13B,65 'morgan':1A,2A,47,48 'no-fe':43C,83 'no-win':40C,80 'oper':37C,77 'person':3B,11B,51 'pursu':30C 'rate':93 'review':96 'scale':10B,64 'seek':14C 'slip':20C,70 'special':60 'star':92 'state':59 'structur':46C 'unit':58 'win':42C,82 'worker':24C,74","last_edited_by_user":{},"processing_version":14,"trust_layer_version":null,"url_path_version":null,"canonical_domain":null,"partner_id":null,"partner_metadata":{},"yelp_match_id":null,"bright_data_snapshot_id":null,"bright_data_snapshot_polled_at":null,"social_post_snapshot":null,"embed_opt_out":false,"verified":false,"verified_sources":null,"social_proof":null,"dfs_subtypes":[],"external_links":null,"amenities":[],"payment_methods":[],"operational_status":"open","bd_enriched_at":null,"yelp_details_at":null,"all_emails":[],"quality_rank":0.677,"email_mx_status":null,"email_mx_checked_at":null,"is_canary":false,"is_software_product":false,"discovery_region":null,"name_forms":["Morgan & Morgan","Morgan and Morgan"],"same_as":["https://www.forthepeople.com","https://www.google.com/maps/place/?cid=2090907357043793895","https://www.facebook.com/MMForthePeople","https://www.instagram.com/forthepeople/","https://www.linkedin.com/company/morgan-&-morgan-llc","https://x.com/forthepeople","https://www.youtube.com/user/mmforthepeople"],"trust_state":"indexed","confirmation_count":0,"confidence_computed_at":"2026-06-14T01:45:02.718+00:00","ai_providers":[],"confidence_sources":["gemini_classification","dfs","website_scrape"],"field_sources":{"city":["Google Business Profile","AI Content Analysis"],"name":["AI Content Analysis"],"phone":["Google Business Profile","AI Content Analysis"],"address":["Google Business Profile"],"website":["Website Scan"],"category":["Google Business Profile"]},"conflict_fields_trust":["category"],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"Morgan & Morgan","cmsHint":"","city":""},"improvement_score":28},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"Morgan & Morgan","cmsHint":"","city":""},"improvement_score":22},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"Morgan & Morgan","cmsHint":"","city":""},"improvement_score":18}]}}