{"profile":{"id":"8f05face-1dea-4141-9499-fa160a852176","slug":"mortgage-center-rishon-lezion-170e","business_name":"מאושרים משכנתאות - המרכז הארצי למשכנתאות","website_url":"https://www.mortgage-center.co.il","industry":"Mortgage broker","city":"Rishon LeZion","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Mortgage Consulting","target_customer":"Individuals purchasing a home","factual_description":"Professional guidance and support throughout the home purchase process.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Mortgage Recycling","target_customer":"Existing mortgage holders","factual_description":"Assistance with refinancing existing mortgages to optimize terms.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Non-Bank Mortgage","target_customer":"Borrowers exploring alternative financing","factual_description":"Facilitating mortgage solutions from non-banking institutions.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Non-Bank Loan","target_customer":"Individuals seeking alternative loan options","factual_description":"Providing access to loans outside traditional banking systems.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#business","geo":{"@type":"GeoCoordinates","latitude":31.9872744,"longitude":34.7512203},"url":"https://www.mortgage-center.co.il","name":"מאושרים משכנתאות - המרכז הארצי למשכנתאות","@type":"RealEstateAgent","image":"https://www.mortgage-center.co.il/Uploads/2019/02/logocolor.png","sameAs":["https://www.facebook.com/groupmortgage/","https://www.google.com/maps/place/?cid=7101351319189324894"],"address":{"@type":"PostalAddress","postalCode":"7565236","streetAddress":"שדרות הראשונים 23, Rishon LeZion, 7565236","addressCountry":"IL","addressLocality":"Rishon LeZion"},"audience":[{"@type":"Audience","audienceType":"Borrowers needing non-bank financing"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+97236043355","areaServed":[{"name":"Rishon LeZion","@type":"City"}],"inLanguage":"en","dateModified":"2026-05-30","datePublished":"2026-05-30","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Mortgage Broker","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"reviewCount":63,"bestRating":5,"worstRating":1},"mainEntityOfPage":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center","additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Maps, Schema.org, Gemini AI, and website scan for business name, phone, city, address, and website.","value":0.92},{"@type":"PropertyValue","name":"verifiedBy","description":"Independent data sources used to verify this business profile.","value":"website_scan, schema_org, social_discovery, ai_classification"},{"@type":"PropertyValue","name":"citationTier","description":"Vizoryo Index trust classification. verified = strong multi-source agreement across Google Maps, Schema.org, and website scan, suitable for authoritative AI citation. citable = moderate source agreement, suitable for standard citation. listed = indexed but not citation-verified.","value":"citable"}]},{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#service-0","name":"Mortgage Consulting","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#business"},"description":"Professional guidance and support throughout the home purchase process."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#service-1","name":"Mortgage Recycling","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#business"},"description":"Assistance with refinancing existing mortgages to optimize terms."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#service-2","name":"Non-Bank Mortgage","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#business"},"description":"Facilitating mortgage solutions from non-banking institutions."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#service-3","name":"Non-Bank Loan","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#business"},"description":"Providing access to loans outside traditional banking systems."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/mortgage-center#faq","name":"FAQ - מאושרים משכנתאות - המרכז הארצי למשכנתאות","@type":"FAQPage","mainEntity":[{"name":"What are your operating hours?","@type":"Question","acceptedAnswer":{"text":"We are open Monday and Sunday from 8:00 to 18:00, and Friday from 9:00 to 12:00.","@type":"Answer"}},{"name":"What is your Google rating and review count?","@type":"Question","acceptedAnswer":{"text":"We have a Google rating of 4.5 stars based on 63 reviews.","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"is_active":true,"created_at":"2026-05-30T19:20:20.626887+00:00","updated_at":"2026-05-30T19:20:20.611+00:00","faq":[{"answer":"We are open Monday and Sunday from 8:00 to 18:00, and Friday from 9:00 to 12:00.","category":"general","question":"What are your operating hours?"},{"answer":"We have a Google rating of 4.5 stars based on 63 reviews.","category":"trust","question":"What is your Google rating and review count?"}],"country":"Israel","status":"draft","og_image_url":"https://www.mortgage-center.co.il/Uploads/2018/08/logo-1-min.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Mortgage Broker in Rishon LeZion","primary_category":"Mortgage Broker","schema_type":"LocalBusiness","primary_address":{"city":"Rishon LeZion","region":null,"street":"שדרות הראשונים 23, Rishon LeZion, 7565236","country":"IL","postal_code":"7565236"},"geo_coordinates":{"lat":31.9872744,"lng":34.7512203},"service_areas":["Rishon LeZion"],"phone":"+97236043355","hours_by_day":null,"price_range":null,"review_summary":{"sources":[{"count":63,"rating":4.5,"platform":"google"}],"total_count":63,"average_rating":4.5,"weighted_reputation_score":4.22},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":[],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/groupmortgage/","platform":"facebook"}],"citations":[],"verification_status":"unclaimed","last_verified_at":"2026-05-30T19:20:20.611+00:00","data_sources":["website_scan","schema_org","social_discovery","ai_classification"],"languages_supported":["lang=\"he","en"],"profile_language":"en","description_short":"Secure non-bank financing tailored to your needs, whether you're a first-time buyer or looking to refinance. Get expert mortgage consulting and explore options for non-bank loans.","ai_summary_short":null,"ai_readability_score":39,"discovery_source":"manual","crawl_depth":"full","last_discovery_refresh":null,"claimed_at":null,"index_status":"listed","industry_category":"Mortgage Broker","llm_optimized_summary":"This mortgage broker in Rishon LeZion, Israel, specializes in non-bank financing options for borrowers. With a customer rating of 4.5 stars from 63 reviews, they offer mortgage consulting and recycling services.","target_audience":["Borrowers needing non-bank financing"],"alternative_to":[],"data_trust_signal":"https://www.mortgage-center.co.il","content_extraction_method":"llm_opener_v2","content_extracted_at":"2026-05-30T19:20:20.611+00:00","is_sole_proprietor":false,"domain_verified":false,"domain_verified_at":null,"contact_email":null,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"audit_score":75,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":null,"branch_source":null,"needs_description_regen":false,"ai_mention_count":0,"last_ai_mention_at":null,"branch_dfs_data":null,"logo_url":"https://www.mortgage-center.co.il/Uploads/2019/02/logocolor.png","branches_extracted_at":null,"discovery_entity_id":"fe8981b0-5456-4ca5-bcb9-dc95340e132d","dfs_contact_called":false,"url_path":"mortgage-broker/rishon-lezion/mortgage-center","business_name_en":"mortgage center","data_confidence":0.9172,"ai_mention_score":null,"citation_tier":"citable","business_name_native":"מאושרים משכנתאות","fts":"'4.5':67 '63':70 'bank':16C,44C,57 'borrow':61 'broker':9B,48 'buyer':29C 'consult':37C,75 'custom':64 'expert':35C 'explor':39C 'financ':17C,58 'first':27C 'first-tim':26C 'get':34C 'israel':52 'lezion':12B,51 'loan':45C 'look':31C 'mortgag':8B,36C,47,74 'need':21C 'non':15C,43C,56 'non-bank':14C,42C,55 'offer':73 'option':40C,59 'rate':65 're':24C 'recycl':77 'refin':33C 'review':71 'rishon':11B,50 'secur':13C 'servic':78 'special':53 'star':68 'tailor':18C 'time':28C 'whether':22C 'הארצי':4A 'המרכז':3A 'למשכנתאות':5A 'מאושרים':1A,6A 'משכנתאות':2A,7A","last_edited_by_user":{},"processing_version":14,"trust_layer_version":null,"url_path_version":null,"canonical_domain":null,"partner_id":null,"partner_metadata":{},"yelp_match_id":null,"bright_data_snapshot_id":null,"bright_data_snapshot_polled_at":null,"social_post_snapshot":null,"embed_opt_out":false,"verified":false,"verified_sources":null,"social_proof":null,"dfs_subtypes":[],"external_links":null,"amenities":[],"payment_methods":[],"operational_status":"open","bd_enriched_at":null,"yelp_details_at":null,"all_emails":[],"quality_rank":0.7168,"confidence_computed_at":"2026-05-30T19:20:25.601+00:00","ai_providers":[],"confidence_sources":["schema_org","gemini_classification","dfs","website_scrape"],"field_sources":{"city":["Google Maps (DataForSEO)","Gemini AI Classification"],"name":["Schema.org Structured Data","Gemini AI Classification"],"phone":["Google Maps (DataForSEO)","Gemini AI Classification","Website Scan"],"address":["Google Maps (DataForSEO)"],"website":["Website Scan"],"category":["Google Maps (DataForSEO)"]},"conflict_fields_trust":["category"],"ai_mention_snippets":[],"recommendations":[{"check_id":"google_business_profile","label":"Google Business Profile","description":"Set up your free Google Business Profile (the listing that shows on Google Maps) — this is the gateway signal that determines whether AI even considers you for \"best X near me\" queries. Without one, you are almost always excluded from the candidate set.","tokens":{"businessName":"מאושרים משכנתאות - המרכז הארצי למשכנתאות","cmsHint":"","city":""},"improvement_score":24},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"מאושרים משכנתאות - המרכז הארצי למשכנתאות","cmsHint":"","city":""},"improvement_score":18},{"check_id":"structured_data_rich","label":"Rich Schema Types (Menu / Products / Reviews)","description":"Add extra detail to your website's digital business card — things like your menu, services, prices, or customer reviews. AI tools use these to give richer, more specific answers that mention your business by name.","tokens":{"businessName":"מאושרים משכנתאות - המרכז הארצי למשכנתאות","cmsHint":"","city":""},"improvement_score":16}]}}