{"profile":{"id":"8f70e27c-40a9-4d7e-a37e-7db31a74a9e9","slug":"mortgagehouse-afula-b944","business_name":"בית המשכנתאות - עפולה","website_url":"https://mortgagehouse.co.il","industry":"Mortgage broker","city":"Afula","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Mortgage Consulting","target_customer":"Individuals seeking home financing","factual_description":"Provides close guidance for obtaining optimal mortgage terms.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Mortgage Refinancing","target_customer":"Homeowners optimizing loan conditions","factual_description":"Assistance with refinancing existing mortgages to improve terms.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/he/business/mortgage-broker/afula/byt-hmshkntavt-apvlh#business","geo":{"@type":"GeoCoordinates","latitude":32.6138579,"longitude":35.3117675},"url":"https://mortgagehouse.co.il","name":"בית המשכנתאות - עפולה","@type":"RealEstateAgent","image":"https://mortgagehouse.co.il/wp-content/uploads/2020/12/cropped-LOGO512-180x180.jpg","sameAs":["https://www.google.com/maps/place/?cid=5362059344708221559"],"address":{"@type":"PostalAddress","addressCountry":"IL","addressLocality":"Afula"},"audience":[{"@type":"Audience","audienceType":"Homeowners needing loan consolidation"},{"@type":"Audience","audienceType":"Individuals denied by traditional banks"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+972549180270","areaServed":[{"name":"Afula","@type":"City"}],"knowsAbout":[{"@value":"Association of Mortgage Advisors members","@language":"he"},{"@value":"Economists and former bankers","@language":"he"}],"dateModified":"2026-05-17","datePublished":"2026-05-17","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Mortgage Broker","mainEntityOfPage":"https://vizoryo.com/he/business/mortgage-broker/afula/byt-hmshkntavt-apvlh","additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Maps, Schema.org, Gemini AI, and website scan for business name, phone, city, address, and website.","value":0.86},{"@type":"PropertyValue","name":"verifiedBy","description":"Independent data sources used to verify this business profile.","value":"website_scan, social_discovery, ai_classification"},{"@type":"PropertyValue","name":"citationTier","description":"Vizoryo Index trust classification. verified = strong multi-source agreement across Google Maps, Schema.org, and website scan, suitable for authoritative AI citation. citable = moderate source agreement, suitable for standard citation. listed = indexed but not citation-verified.","value":"citable"}]},{"@id":"https://vizoryo.com/he/business/mortgage-broker/afula/byt-hmshkntavt-apvlh#service-0","name":{"@value":"Mortgage Consulting","@language":"he"},"@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/he/business/mortgage-broker/afula/byt-hmshkntavt-apvlh#business"},"description":{"@value":"Provides close guidance for obtaining optimal mortgage terms.","@language":"he"}},{"@id":"https://vizoryo.com/he/business/mortgage-broker/afula/byt-hmshkntavt-apvlh#service-1","name":{"@value":"Mortgage Refinancing","@language":"he"},"@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/he/business/mortgage-broker/afula/byt-hmshkntavt-apvlh#business"},"description":{"@value":"Assistance with refinancing existing mortgages to improve terms.","@language":"he"}},{"@id":"https://vizoryo.com/he/business/mortgage-broker/afula/byt-hmshkntavt-apvlh#faq","name":"FAQ - בית המשכנתאות - עפולה","@type":"FAQPage","mainEntity":[{"name":{"@value":"What are the operating hours for 'בית המשכנתאות - עפולה'?","@language":"he"},"@type":"Question","acceptedAnswer":{"text":{"@value":"We are open Sunday to Tuesday from 8:30 AM to 4:00 PM.","@language":"he"},"@type":"Answer"}},{"name":{"@value":"What types of mortgage services are offered?","@language":"he"},"@type":"Question","acceptedAnswer":{"text":{"@value":"Services include mortgages for home purchases, reverse mortgages, loans for various purposes, and debt consolidation.","@language":"he"},"@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"is_active":true,"created_at":"2026-05-17T02:35:57.036066+00:00","updated_at":"2026-05-18T17:11:15.646+00:00","faq":[{"answer":"We are open Sunday to Tuesday from 8:30 AM to 4:00 PM.","category":"location","question":"What are the operating hours for 'בית המשכנתאות - עפולה'?"},{"answer":"Services include mortgages for home purchases, reverse mortgages, loans for various purposes, and debt consolidation.","category":"services","question":"What types of mortgage services are offered?"}],"country":"Israel","status":"draft","og_image_url":"https://mortgagehouse.co.il/wp-content/uploads/2023/05/Vector-1.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Mortgage Broker in Afula — Association of Mortgage Advisors members","primary_category":"Mortgage Broker","schema_type":"LocalBusiness","primary_address":{"city":"Afula","region":null,"street":null,"country":"IL","postal_code":null},"geo_coordinates":{"lat":32.6138579,"lng":35.3117675},"service_areas":["Afula"],"phone":"+972549180270","hours_by_day":null,"price_range":null,"review_summary":null,"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Association of Mortgage Advisors members","Economists and former bankers"],"differentiators":[],"social_profiles":[],"citations":[],"verification_status":"unclaimed","last_verified_at":"2026-05-17T02:35:57.028+00:00","data_sources":["website_scan","social_discovery","ai_classification"],"languages_supported":["lang=\"he","en"],"profile_language":"he","description_short":"Homeowners seeking to consolidate loans and individuals turned away by traditional banks find expert guidance at בית המשכנתאות - עפולה. Leverage the experience of economists and former bankers for your mortgage consulting and refinancing needs.","ai_summary_short":null,"ai_readability_score":26,"discovery_source":"manual","crawl_depth":"full","last_discovery_refresh":null,"claimed_at":null,"index_status":"listed","industry_category":"Mortgage Broker","llm_optimized_summary":"בית המשכנתאות - עפולה is a mortgage broker in Afula, specializing in mortgage consulting and refinancing. Composed of economists and former bankers, they are members of the Association of Mortgage Advisors. They assist homeowners with loan consolidation and individuals denied by traditional banks.","target_audience":["Homeowners needing loan consolidation","Individuals denied by traditional banks"],"alternative_to":[],"data_trust_signal":"https://mortgagehouse.co.il","content_extraction_method":"llm_opener_v2","content_extracted_at":"2026-05-17T02:35:57.028+00:00","is_sole_proprietor":false,"domain_verified":false,"domain_verified_at":null,"contact_email":null,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"audit_score":54,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":null,"branch_source":null,"needs_description_regen":false,"ai_mention_count":0,"last_ai_mention_at":null,"branch_dfs_data":null,"logo_url":"https://mortgagehouse.co.il/wp-content/uploads/2020/12/cropped-LOGO512-180x180.jpg","branches_extracted_at":null,"discovery_entity_id":"512199ef-400e-4ea7-91e3-1fcceedf614b","dfs_contact_called":false,"url_path":"mortgage-broker/afula/byt-hmshkntavt-apvlh","business_name_en":null,"data_confidence":0.862,"ai_mention_score":null,"quality_rank":0.6039,"citation_tier":"citable","business_name_native":"בית המשכנתאות","fts":"'advisor':13B,78 'afula':9B,57 'assist':80 'associ':10B,75 'away':23C 'bank':26C,90 'banker':41C,69 'broker':7B,55 'compos':64 'consolid':18C,84 'consult':45C,61 'deni':87 'economist':38C,66 'experi':36C 'expert':28C 'find':27C 'former':40C,68 'guidanc':29C 'homeown':15C,81 'individu':21C,86 'leverag':34C 'loan':19C,83 'member':14B,72 'mortgag':6B,12B,44C,54,60,77 'need':48C 'refinanc':47C,63 'seek':16C 'special':58 'tradit':25C,89 'turn':22C 'בית':1A,4A,31C,49 'המשכנתאות':2A,5A,32C,50 'עפולה':3A,33C,51","last_edited_by_user":{},"processing_version":3,"trust_layer_version":1,"url_path_version":1,"canonical_domain":null,"partner_id":null,"partner_metadata":{},"yelp_match_id":null,"bright_data_snapshot_id":null,"bright_data_snapshot_polled_at":null,"social_post_snapshot":null,"embed_opt_out":false,"confidence_computed_at":"2026-05-17T14:20:07.784+00:00","ai_providers":[],"confidence_sources":["gemini_classification","dfs","website_scrape"],"field_sources":{"city":["Google Maps (DataForSEO)","Gemini AI Classification"],"name":["Gemini AI Classification"],"phone":["Google Maps (DataForSEO)","Gemini AI Classification"],"address":["Google Maps (DataForSEO)"],"website":["Website Scan"],"category":["Google Maps (DataForSEO)"]},"conflict_fields_trust":["category"],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"בית המשכנתאות - עפולה","cmsHint":"","city":""},"improvement_score":28},{"check_id":"review_quality","label":"Review Rating & Count","description":"Embed your Google star rating in your website code (using Schema.org AggregateRating) — a 4.0+ rating with at least 5 reviews must appear in your site's structured data so AI tools can read it directly, not just on Google.","tokens":{"businessName":"בית המשכנתאות - עפולה","cmsHint":"","city":""},"improvement_score":26},{"check_id":"google_business_profile","label":"Google Business Profile","description":"Set up your free Google Business Profile (the listing that shows on Google Maps) — this is the gateway signal that determines whether AI even considers you for \"best X near me\" queries. Without one, you are almost always excluded from the candidate set.","tokens":{"businessName":"בית המשכנתאות - עפולה","cmsHint":"","city":""},"improvement_score":24}]}}