{"profile":{"id":"c7e16656-2dcc-4268-9e4e-f5baff1fceb4","slug":"muskal-media-3f68","business_name":"מוסקל מדיה","website_url":"https://www.muskal.media","industry":"Business management consultant","city":null,"services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Crisis Management","target_customer":"Decision-makers, CEOs, and heads of statutory bodies","factual_description":"Strategic guidance and support for organizations facing reputational threats, cyber crises, and public challenges.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Strategic Communication Consulting","target_customer":"Decision-makers, public bodies, and leading companies","factual_description":"Developing communication strategies and narrative management to control public discourse and build brand resilience.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Reputation Immunity Building","target_customer":"Organizations and companies aiming for long-term reputational protection","factual_description":"Proactive development of reputation resilience through thorough research and tailored crisis vaccination plans.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media#business","geo":{"@type":"GeoCoordinates","latitude":31.4062525,"longitude":35.0817938},"url":"https://www.muskal.media","name":"מוסקל מדיה","@type":"Organization","email":"avi@muskal.media","image":"https://static.wixstatic.com/media/2f17db_54a2223675c74d7cb448c8a9be44672f%7Emv2.png/v1/fit/w_2500,h_1330,al_c/2f17db_54a2223675c74d7cb448c8a9be44672f%7Emv2.png","hasMap":"https://www.google.com/maps/place/?cid=12637705535307972851","sameAs":["https://www.facebook.com/muskalmedia","https://www.linkedin.com/in/avi-muskal","https://api.whatsapp.com/send?phone=972525667932","https://www.google.com/maps/place/?cid=12637705535307972851"],"address":{"@type":"PostalAddress","addressCountry":"IL"},"audience":[{"@type":"Audience","audienceType":"Decision-makers seeking narrative control"},{"@type":"Audience","audienceType":"CEOs managing complex public challenges"},{"@type":"Audience","audienceType":"Public bodies requiring strategic communication"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+972525667932","areaServed":[{"name":"Israel","@type":"Country"}],"identifier":[{"@type":"PropertyValue","value":"ChIJ6Zat5WyxwAkR8wAFGDomYq8","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:c7e16656-2dcc-4268-9e4e-f5baff1fceb4","propertyID":"VizoryoProfileID"}],"knowsAbout":["Crisis communication strategy"],"description":"Crisis management consulting, specializing in crisis communication strategy, assists decision-makers and public bodies in Israel. Muskal Media focuses on strategic communication consulting and reputation immunity building. The firm supports CEOs navigating complex public challenges by providing narrative control expertise.","dateModified":"2026-05-28","alternateName":["Muskal Media"],"datePublished":"2026-05-28","additionalType":"Business Management Consultant - Crisis Management Consulting","mainEntityOfPage":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"19:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"19:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"19:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"19:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"15:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"08:00","closes":"19:00","dayOfWeek":"Sunday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.79},{"@type":"PropertyValue","name":"sourcesCrossChecked","description":"Count of public sources this record was read from and compared across for the core business details (name, phone, address, city, category, website). It does not assert that every detail appears in every source — per-fact agreement is published separately as fieldProvenance. The sources are not necessarily independent of one another. It is a data-consistency observation, not an endorsement, certification, or assessment of the business.","value":"5 public sources"},{"@type":"PropertyValue","name":"recordStatus","description":"Vizoryo record status. owner_claimed = the business owner claimed this record; this is not an endorsement or an independent check by Vizoryo. community_confirmed = a signed-in person confirmed the details look right; not necessarily the owner, and not an owner claim. owner_submitted = the details were typed in by someone who says they run the business; nobody has checked them and no audit ran. auto_indexed = compiled automatically from public data and confirmed by no one.","value":"auto_indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field provenance: how many of the public sources read for this record carried each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source. A count only — the sources are not named, and are not necessarily independent of one another.","value":"{\"name\":{\"source_count\":2,\"confidence\":1},\"phone\":{\"source_count\":3,\"confidence\":1},\"category\":{\"source_count\":1,\"confidence\":0.6},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9},\"email\":{\"source_count\":2,\"confidence\":1}}"}]},{"@id":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media#service-0","name":"Crisis Management","@type":"Service","category":"service","provider":{"@id":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media#business"},"description":"Strategic guidance and support for organizations facing reputational threats, cyber crises, and public challenges."},{"@id":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media#service-1","name":"Strategic Communication Consulting","@type":"Service","category":"service","provider":{"@id":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media#business"},"description":"Developing communication strategies and narrative management to control public discourse and build brand resilience."},{"@id":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media#service-2","name":"Reputation Immunity Building","@type":"Service","category":"service","provider":{"@id":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media#business"},"description":"Proactive development of reputation resilience through thorough research and tailored crisis vaccination plans."},{"@id":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media#faq","name":"FAQ - מוסקל מדיה","@type":"FAQPage","mainEntity":[{"name":"What areas does Muskal Media serve?","@type":"Question","acceptedAnswer":{"text":"Muskal Media serves Nationwide (Israel).","@type":"Answer"}},{"name":"What types of crises does Muskal Media handle?","@type":"Question","acceptedAnswer":{"text":"Muskal Media handles various crises including complex employee disputes, business competitor conflicts, public sector challenges, cyber crises, and legal and economic disputes.","@type":"Answer"}},{"name":"How does Muskal Media build reputation immunity?","@type":"Question","acceptedAnswer":{"text":"Reputation immunity is built through thorough research to identify vulnerabilities, creating a unique crisis vaccination plan, preparing a crisis kit, and training management through simulations.","@type":"Answer"}},{"name":"In which arenas does Muskal Media operate?","@type":"Question","acceptedAnswer":{"text":"Muskal Media operates in mainstream media, social networks (initiating relevant content), public campaigns (both overt and covert), and business reputation management.","@type":"Answer"}}]}],"@context":"https://schema.org"},"created_at":"2026-05-28T20:53:22.558463+00:00","updated_at":"2026-07-06T20:00:34.557+00:00","faq":[{"answer":"Muskal Media serves Nationwide (Israel).","category":"location","question":"What areas does Muskal Media serve?"},{"answer":"Muskal Media handles various crises including complex employee disputes, business competitor conflicts, public sector challenges, cyber crises, and legal and economic disputes.","category":"services","question":"What types of crises does Muskal Media handle?"},{"answer":"Reputation immunity is built through thorough research to identify vulnerabilities, creating a unique crisis vaccination plan, preparing a crisis kit, and training management through simulations.","category":"services","question":"How does Muskal Media build reputation immunity?"},{"answer":"Muskal Media operates in mainstream media, social networks (initiating relevant content), public campaigns (both overt and covert), and business reputation management.","category":"services","question":"In which arenas does Muskal Media operate?"}],"country":"Israel","og_image_url":"https://static.wixstatic.com/media/2f17db_54a2223675c74d7cb448c8a9be44672f%7Emv2.png/v1/fit/w_2500,h_1330,al_c/2f17db_54a2223675c74d7cb448c8a9be44672f%7Emv2.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Muskal Media — Strategic communication consulting","primary_category":"Business Management Consultant","schema_type":"Organization","primary_address":{"city":"","region":null,"street":null,"country":"IL","postal_code":null},"geo_coordinates":{"lat":31.4062525,"lng":35.0817938},"service_areas":["Nationwide (Israel)"],"phone":"+972525667932","hours_by_day":[{"day":"monday","open":"08:00","close":"19:00"},{"day":"tuesday","open":"08:00","close":"19:00"},{"day":"wednesday","open":"08:00","close":"19:00"},{"day":"thursday","open":"08:00","close":"19:00"},{"day":"friday","open":"09:00","close":"15:00"},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"08:00","close":"19:00"}],"price_range":null,"review_summary":{"sources":[{"count":7,"rating":5,"platform":"google"}],"total_count":7,"average_rating":5},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Crisis communication strategy"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/muskalmedia","platform":"facebook"},{"url":"https://www.linkedin.com/in/avi-muskal","platform":"linkedin"},{"url":"https://api.whatsapp.com/send?phone=972525667932","platform":"whatsapp"}],"citations":[],"data_sources":["Website Scan","Schema.org Structured Data","Social Media Profiles","AI Content Analysis","Google Business Profile"],"languages_supported":["he","en"],"profile_language":"en","ai_readability_score":39,"claimed_at":null,"index_status":"listed","industry_category":"Business Management Consultant - Crisis Management Consulting","llm_optimized_summary":"Crisis management consulting, specializing in crisis communication strategy, assists decision-makers and public bodies in Israel. Muskal Media focuses on strategic communication consulting and reputation immunity building. The firm supports CEOs navigating complex public challenges by providing narrative control expertise.","target_audience":["Decision-makers seeking narrative control","CEOs managing complex public challenges","Public bodies requiring strategic communication"],"alternative_to":[],"data_trust_signal":"https://www.muskal.media","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJ6Zat5WyxwAkR8wAFGDomYq8","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://static.wixstatic.com/media/2f17db_47d43d7730bc455a921a1bf633756ef0%7Emv2.png/v1/fill/w_180%2Ch_180%2Clg_1%2Cusm_0.66_1.00_0.01/2f17db_47d43d7730bc455a921a1bf633756ef0%7Emv2.png","url_path":"business-management-consultant/online/muskal-media","business_name_en":"Muskal Media","data_confidence":0.791870967741935,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=12637705535307972851","facebook_url":"https://www.facebook.com/muskalmedia","linkedin_url":"https://www.linkedin.com/in/avi-muskal"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"industry_canonical":"Public Relations Firm","name_forms":["Muskal Media","מוסקל מדיה"],"same_as":["https://www.muskal.media","https://www.google.com/maps/place/?cid=12637705535307972851","https://www.facebook.com/muskalmedia","https://www.linkedin.com/in/avi-muskal","https://api.whatsapp.com/send?phone=972525667932"],"platform_signals":null,"record_checked_at":"2026-05-28T20:53:22.538+00:00","trust_state":"indexed","record_status":"auto_indexed","profile_completeness":{"filled":13,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":108,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:c7e16656-2dcc-4268-9e4e-f5baff1fceb4","canonical_summary":"Crisis management consulting, specializing in crisis communication strategy, assists decision-makers and public bodies in Israel. Muskal Media focuses on strategic communication consulting and reputation immunity building. The firm supports CEOs navigating complex public challenges by providing narrative control expertise.","citation":{"profile_url":"https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media","record_status":"auto_indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:c7e16656-2dcc-4268-9e4e-f5baff1fceb4","source_url":"https://www.muskal.media","name":"מוסקל מדיה","recommended_citation":"מוסקל מדיה — business identity (auto-indexed from public data; not confirmed by anyone) on Vizoryo. Source: https://www.vizoryo.com/en/business/business-management-consultant/online/muskal-media"},"confidence_computed_at":"2026-07-06T20:00:34.728+00:00","ai_providers":[],"confidence_sources":["Schema.org Structured Data","AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":2,"confidence":1,"updated_at":"2026-07-06T20:00:34.728+00:00","confirmed_by":"cross_source"},{"field":"phone","source_count":3,"confidence":1,"updated_at":"2026-07-06T20:00:34.728+00:00","confirmed_by":"cross_source"},{"field":"category","source_count":1,"confidence":0.6,"updated_at":"2026-07-06T20:00:34.728+00:00","confirmed_by":"public_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-06T20:00:34.728+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-06T20:00:34.728+00:00","confirmed_by":"public_source"},{"field":"email","source_count":2,"confidence":1,"updated_at":"2026-07-06T20:00:34.728+00:00","confirmed_by":"cross_source"}],"recommendations":[{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"מוסקל מדיה","cmsHint":"","city":""},"priority":"high"},{"check_id":"reviews_visible","label":"On-Site Customer Reviews","description":"Embed real testimonials, reviews, or case studies directly on the page using Schema.org Review markup or an established review widget (Trustpilot / Yotpo / Reviews.io). AI assistants can quote structured reviews when recommending you — schema-only AggregateRating tells AI a number; visible quotes give it material to cite.","tokens":{"businessName":"מוסקל מדיה","cmsHint":"","city":""},"priority":"high"},{"check_id":"external_reviews","label":"External Review Citations","description":"Add at least one outbound link from your site to a recognized review platform (G2, Capterra, Trustpilot, or Yelp). AI engines validate trust by checking that businesses are independently reviewed.","tokens":{"businessName":"מוסקל מדיה","cmsHint":"","city":""},"priority":"high"}]}}