{"profile":{"id":"c1b340bc-b6dd-4598-8a89-9a4a376547a6","slug":"op-gilmer-356d","business_name":"Op","website_url":"https://urecc.coop","industry":"Electric utility company","city":"Gilmer","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Electricity Supply","target_customer":"Rural residents and businesses","factual_description":"Provides reliable and affordable electricity to rural communities.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Member Services","target_customer":"URECC members","factual_description":"Offers support and resources for cooperative members.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Outage Updates","target_customer":"URECC members","factual_description":"Provides current information regarding power outages.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Energy-Saving Resources","target_customer":"URECC members","factual_description":"Offers information and tools to help members conserve energy.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#business","geo":{"@type":"GeoCoordinates","latitude":32.7290682,"longitude":-94.9587895},"url":"https://urecc.coop","name":"Op","@type":"LocalBusiness","image":"https://urecc.coop/wp-content/themes/urecc/images/urecc-favico.png","sameAs":["https://www.facebook.com/upshurrural","https://www.youtube.com/channel/UCEYy3qOFTSmZrEBjMs4VOFw","https://www.google.com/maps/place/?cid=15601119526481363637"],"address":{"@type":"PostalAddress","postalCode":"75644","addressRegion":"Texas","streetAddress":"1200 W Tyler St, Gilmer, TX 75644","addressCountry":"US","addressLocality":"Gilmer"},"audience":[{"@type":"Audience","audienceType":"Rural East Texas residents"},{"@type":"Audience","audienceType":"Businesses in cooperative service areas"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+19038432536","areaServed":[{"name":"Gilmer","@type":"City"}],"inLanguage":"en","knowsAbout":["Rural electric cooperative model","Local community power distribution"],"dateModified":"2026-06-13","datePublished":"2026-06-13","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Electric Utility Company","mainEntityOfPage":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op","additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.86},{"@type":"PropertyValue","name":"verifiedBy","description":"Independent data sources used to verify this business profile.","value":"Website Scan, Social Media Profiles, AI Content Analysis"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"}]},{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#service-0","name":"Electricity Supply","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#business"},"description":"Provides reliable and affordable electricity to rural communities."},{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#service-1","name":"Member Services","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#business"},"description":"Offers support and resources for cooperative members."},{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#service-2","name":"Outage Updates","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#business"},"description":"Provides current information regarding power outages."},{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#service-3","name":"Energy-Saving Resources","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#business"},"description":"Offers information and tools to help members conserve energy."},{"@id":"https://vizoryo.com/en/business/electric-utility-company/gilmer/op#faq","name":"FAQ - Op","@type":"FAQPage","mainEntity":[{"name":"Safety Tips: Did you Know?","@type":"Question","acceptedAnswer":{"text":"What to Do if you come across downed power lines Leilani shares what steps to take if you come across downed power lines. Your browser does not support the video tag. What to Do if you come across flooded areas Leilani shares what steps to take if you come across flooded areas. Your browser does not support the video tag. What to look for with your electrical outlets Leilani shares what steps to take if your outlets look suspicious. Your browser does not support the video tag.","@type":"Answer"}},{"name":"What's On A Power Pole?","@type":"Question","acceptedAnswer":{"text":"This illustration shows common equipment found on electric power distribution poles. Not every pole contains all of this equipment—configurations vary based on location and the type of service provided. Primary wires – Run across the top and typically carry around 7,200 volts of electricity from a substation. Insulators – Made of porcelain or composite material; prevent energized wires from touching each other or the pole. Crossarms – Hold the power lines in place, ensuring proper clearance betw","@type":"Answer"}},{"name":"How Can Birds Sit On Powerlines?","@type":"Question","acceptedAnswer":{"text":"Electricity moves through power lines from high energy areas to low energy areas, such as from the powerful production plant to your much lower voltage home. Electricity will travel sometimes hundreds of miles through power lines. Electricity is always trying to get to the ground by any means possible. So, to get electrons to move through the lines, the lines must be connected to the ground at some point. The point where power connects to reach the ground is usually where it will travel through","@type":"Answer"}},{"name":"What is a Co-op?","@type":"Question","acceptedAnswer":{"text":"What is a cooperative? Cooperatives are owned and operated by the people they serve. Instead of being called customers, members get a say in how the co-op is run—including voting for Board of Directors. What are capital credits? As a non-profit, any money Upshur Rural Electric collects beyond what's needed to run the co-op is returned to members as capital credits. These are based on how much electricity you used—not on how much you've invested. The Board decides each year how much gets returned","@type":"Answer"}},{"name":"What are the business hours for Upshur Rural Electric Cooperative?","@type":"Question","acceptedAnswer":{"text":"The business office is open Monday, Tuesday, and Friday from 8:00 AM to 4:30 PM.","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"is_active":true,"created_at":"2026-06-13T19:11:10.998541+00:00","updated_at":"2026-06-13T19:11:10.974+00:00","faq":[{"answer":"What ‍to ​Do ‍if ‍you ‍come ​across ‍downed ​power ​lines ​Leilani ‍shares ​what ‍steps ‍to ‍take ‍if ​you ‍come ‍across ‍downed ‍power ​lines. ​Your ​browser ‍does ​not ​support ​the ‍video ‍tag. ‍What ​to ​Do ​if ​you ​come ‍across ‍flooded ‍areas ​Leilani ‍shares ​what ​steps ‍to ‍take ​if ​you ​come ‍across ​flooded ‍areas. ‍Your ‍browser ​does ‍not ​support ​the ​video ‍tag. ​What ‍to ‍look ‍for ‍with ​your ‍electrical ‍outlets ‍Leilani ‍shares ​what ​steps ​to ‍take ​if ​your ​outlets ‍look ‍suspicious. ‍Your ​browser ​does ​not ​support ​the ‍video ‍tag.","category":"general","question":"Safety Tips: Did you Know?"},{"answer":"This ‍illustration ​shows ‍common ‍equipment ‍found ​on ‍electric ​power ​distribution ​poles. ‍Not ​every ‍pole ‍contains ‍all ‍of ​this ‍equipment—configurations ‍vary ‍based ‍on ​location ​and ​the ‍type ​of ​service ​provided. ‍Primary ‍wires ‍– ​Run ​across ​the ​top ​and ‍typically ‍carry ‍around ​7,200 ‍volts ​of ​electricity ‍from ‍a ​substation. ​Insulators ​– ‍Made ​of ‍porcelain ‍or ‍composite ​material; ‍prevent ​energized ​wires ​from ‍touching ​each ‍other ‍or ‍the ‍pole. ​Crossarms ‍– ‍Hold ‍the ‍power ​lines ​in ​place, ‍ensuring ​proper ​clearance ​betw","category":"general","question":"What's On A Power Pole?"},{"answer":"Electricity ‍moves ​through ‍power ‍lines ‍from ​high ‍energy ​areas ​to ​low ‍energy ​areas, ‍such ‍as ‍from ‍the ​powerful ‍production ‍plant ‍to ‍your ​much ​lower ​voltage ‍home. ​Electricity ​will ​travel ‍sometimes ‍hundreds ‍of ​miles ​through ​power ​lines. ​Electricity ‍is ‍always ‍trying ​to ‍get ​to ​the ‍ground ‍by ​any ​means ​possible. ‍So, ​to ‍get ‍electrons ‍to ​move ‍through ​the ​lines, ​the ‍lines ​must ‍be ‍connected ‍to ‍the ​ground ‍at ‍some ‍point. ‍The ​point ​where ​power ‍connects ​to ​reach ​the ‍ground ‍is ‍usually ​where ​it ​will ​travel ​through","category":"general","question":"How Can Birds Sit On Powerlines?"},{"answer":"What ‍is ​a ‍cooperative? ‍Cooperatives ‍are ​owned ‍and ​operated ​by ​the ‍people ​they ‍serve. ‍Instead ‍of ‍being ​called ‍customers, ‍members ‍get ‍a ​say ​in ​how ‍the ​co-op ​is ​run—including ‍voting ‍for ‍Board ​of ​Directors. ​What ​are ​capital ‍credits? ‍As ‍a ​non-profit, ‍any ​money ​Upshur ‍Rural ‍Electric ​collects ​beyond ​what's ‍needed ​to ‍run ‍the ‍co-op ​is ‍returned ​to ​members ​as ‍capital ​credits. ‍These ‍are ‍based ‍on ​how ‍much ‍electricity ‍you ‍used—not ​on ​how ​much ‍you've ​invested. ​The ​Board ‍decides ‍each ‍year ​how ​much ​gets ​returned","category":"general","question":"What is a Co-op?"},{"answer":"The business office is open Monday, Tuesday, and Friday from 8:00 AM to 4:30 PM.","category":"general","question":"What are the business hours for Upshur Rural Electric Cooperative?"}],"country":"United States","status":"draft","og_image_url":"https://urecc.coop/wp-content/uploads/2025/06/ogimageurecc.jpg","industry_subtype":null,"profile_tier":"free","short_tagline":"Electric Utility Company in Gilmer — Rural electric cooperative model","primary_category":"Electric Utility Company","schema_type":"LocalBusiness","primary_address":{"city":"Gilmer","region":"Texas","street":"1200 W Tyler St, Gilmer, TX 75644","country":"US","postal_code":"75644"},"geo_coordinates":{"lat":32.7290682,"lng":-94.9587895},"service_areas":["Gilmer"],"phone":"+19038432536","hours_by_day":null,"price_range":null,"review_summary":{"sources":[{"count":294,"rating":1.9,"platform":"google"}],"total_count":294,"average_rating":1.9,"weighted_reputation_score":2.03},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Rural electric cooperative model","Local community power distribution"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/upshurrural","platform":"facebook"},{"url":"https://www.youtube.com/channel/UCEYy3qOFTSmZrEBjMs4VOFw","platform":"youtube"}],"citations":[],"last_verified_at":"2026-06-13T19:11:10.974+00:00","data_sources":["Website Scan","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"en\"","en"],"profile_language":"en","description_short":"Access reliable electricity and helpful member services for your home or business in rural East Texas. Receive timely outage updates and discover resources to help you save energy.","ai_summary_short":null,"ai_readability_score":33,"discovery_source":"manual","crawl_depth":"full","last_discovery_refresh":null,"claimed_at":null,"index_status":"listed","industry_category":"Electric Utility Company","llm_optimized_summary":"Op is an electric utility company serving Gilmer, United States, operating under a rural electric cooperative model. Established to distribute power locally to East Texas residents and businesses, the company provides electricity supply and member services.","target_audience":["Rural East Texas residents","Businesses in cooperative service areas"],"alternative_to":[],"data_trust_signal":"https://urecc.coop","content_extraction_method":"llm_opener_v2","content_extracted_at":"2026-06-13T19:11:10.974+00:00","is_sole_proprietor":false,"domain_verified_at":null,"contact_email":null,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"audit_score":59,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJKQI3XeobNoYRtQJVEo1Pgtg","branch_source":null,"needs_description_regen":false,"ai_mention_count":0,"last_ai_mention_at":null,"branch_dfs_data":null,"logo_url":"https://urecc.coop/wp-content/themes/urecc/images/urecc-favico.png","branches_extracted_at":null,"discovery_entity_id":"0e814b30-0ae9-4315-ab7e-9c31aecf3948","dfs_contact_called":false,"url_path":"electric-utility-company/gilmer/op","business_name_en":"Op","data_confidence":0.862,"ai_mention_score":null,"business_name_native":null,"fts":"'access':11C 'busi':22C,66 'compani':4B,44,68 'cooper':9B,54 'discov':32C 'distribut':58 'east':25C,62 'electr':2B,8B,13C,42,53,70 'energi':38C 'establish':56 'gilmer':6B,46 'help':15C,35C 'home':20C 'local':60 'member':16C,73 'model':10B,55 'op':1A,39 'oper':49 'outag':29C 'power':59 'provid':69 'receiv':27C 'reliabl':12C 'resid':64 'resourc':33C 'rural':7B,24C,52 'save':37C 'serv':45 'servic':17C,74 'state':48 'suppli':71 'texa':26C,63 'time':28C 'unit':47 'updat':30C 'util':3B,43","last_edited_by_user":{},"processing_version":14,"trust_layer_version":null,"url_path_version":null,"canonical_domain":null,"partner_id":null,"partner_metadata":{},"yelp_match_id":null,"bright_data_snapshot_id":null,"bright_data_snapshot_polled_at":null,"social_post_snapshot":null,"embed_opt_out":false,"verified":false,"verified_sources":null,"social_proof":null,"dfs_subtypes":[],"external_links":null,"amenities":[],"payment_methods":[],"operational_status":"open","bd_enriched_at":null,"yelp_details_at":null,"all_emails":[],"quality_rank":0.599,"email_mx_status":null,"email_mx_checked_at":null,"is_canary":false,"is_software_product":false,"discovery_region":null,"name_forms":["Op"],"same_as":["https://urecc.coop","https://www.google.com/maps/place/?cid=15601119526481363637","https://www.facebook.com/upshurrural","https://www.youtube.com/channel/UCEYy3qOFTSmZrEBjMs4VOFw"],"trust_state":"indexed","confirmation_count":0,"confidence_computed_at":"2026-06-13T19:11:12.805+00:00","ai_providers":[],"confidence_sources":["gemini_classification","dfs","website_scrape"],"field_sources":{"city":["Google Business Profile","AI Content Analysis"],"name":["AI Content Analysis"],"phone":["Google Business Profile","AI Content Analysis"],"address":["Google Business Profile"],"website":["Website Scan"],"category":["Google Business Profile"]},"conflict_fields_trust":["category"],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"Op","cmsHint":"","city":""},"improvement_score":28},{"check_id":"review_quality","label":"Review Rating & Count","description":"Embed your Google star rating in your website code (using Schema.org AggregateRating) — a 4.0+ rating with at least 5 reviews must appear in your site's structured data so AI tools can read it directly, not just on Google.","tokens":{"businessName":"Op","cmsHint":"","city":""},"improvement_score":26},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"Op","cmsHint":"","city":""},"improvement_score":22}]}}