{"profile":{"id":"94b6a97e-bc34-4e2b-9840-b1754b24207e","slug":"orwood-b979","business_name":"עץ האור","website_url":"https://orwood.co.il","industry":"Deck builder - Deck Builder","city":null,"services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Deck Installation","target_customer":"Homeowners and businesses seeking outdoor wooden surfaces","factual_description":"Installation of various wood decks, including Burmese Teak, Pine, Carolina, Ipe, Tabebuia, Cumaru, Oak, and synthetic options.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Pergola Construction","target_customer":"Clients looking for shaded outdoor structures","factual_description":"Design and construction of pergolas to enhance outdoor living spaces.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Wood Wall Cladding","target_customer":"Individuals and businesses aiming for natural interior design","factual_description":"Installation of interior wood cladding for walls, offering aesthetic and insulating benefits.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/deck-builder/online/orwood#business","geo":{"@type":"GeoCoordinates","latitude":32.0848968,"longitude":34.8589824},"url":"https://orwood.co.il","name":"עץ האור","@type":"GeneralContractor","image":"https://orwood.co.il/wp-content/uploads/2023/06/WhatsApp-Image-2023-06-19-at-11.24.03-1.jpeg","hasMap":"https://www.google.com/maps/place/?cid=2948166182719326361","sameAs":["https://api.whatsapp.com/send/?phone=%2B972509399984&text=%D7%94%D7%99%D7%99%2C+%D7%94%D7%92%D7%A2%D7%AA%D7%99+%D7%93%D7%A8%D7%9A+%D7%94%D7%90%D7%AA%D7%A8+-+%D7%90%D7%A9%D7%9E%D7%97+%D7%9C%D7%A7%D7%91%D7%9C+%D7%A4%D7%A8%D7%98%D7%99%D7%9D+%D7%9C%D7%92%D7%91%D7%99%3A+&type=phone_number&app_absent=0","https://www.google.com/maps/place/?cid=2948166182719326361"],"address":{"@type":"PostalAddress","addressCountry":"IL"},"audience":[{"@type":"Audience","audienceType":"Homeowners enhancing outdoor living spaces"},{"@type":"Audience","audienceType":"Individuals desiring natural interior design elements"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+972723301908","areaServed":[{"name":"Israel","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJb5x2i-p5pAwRmQjO64X96Sg","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:94b6a97e-bc34-4e2b-9840-b1754b24207e","propertyID":"VizoryoProfileID"}],"knowsAbout":["Adaptation of wood types to local climate","Personalized project planning and execution"],"description":"Etz HaOr specializes in deck installation, pergola construction, and wood wall cladding for homeowners in Israel. The company focuses on adapting wood types to the local climate and offers personalized project planning and execution. Its services cater to individuals seeking to enhance outdoor living spaces or incorporate natural interior design elements.","dateModified":"2026-05-17","alternateName":["Etz HaOr"],"datePublished":"2026-05-17","additionalType":"Deck Builder","mainEntityOfPage":"https://vizoryo.com/en/business/deck-builder/online/orwood","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"13:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Sunday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.69},{"@type":"PropertyValue","name":"sourcesCrossChecked","description":"Count of public sources this record was read from and compared across for the core business details (name, phone, address, city, category, website). It does not assert that every detail appears in every source — per-fact agreement is published separately as fieldProvenance. The sources are not necessarily independent of one another. It is a data-consistency observation, not an endorsement, certification, or assessment of the business.","value":"5 public sources"},{"@type":"PropertyValue","name":"recordStatus","description":"Vizoryo Index record status. owner_claimed = the business owner claimed this record on a paid plan and maintains it; this is not an endorsement or an independent check by Vizoryo. community_confirmed = a signed-in person confirmed the details look right; not necessarily the owner. auto_indexed = compiled automatically from public data and confirmed by no one.","value":"auto_indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field provenance: how many of the public sources read for this record carried each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source. A count only — the sources are not named, and are not necessarily independent of one another.","value":"{\"name\":{\"source_count\":2,\"confidence\":1},\"phone\":{\"source_count\":2,\"confidence\":0.53},\"category\":{\"source_count\":2,\"confidence\":1},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}]},{"@id":"https://vizoryo.com/en/business/deck-builder/online/orwood#service-0","name":"Deck Installation","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/deck-builder/online/orwood#business"},"description":"Installation of various wood decks, including Burmese Teak, Pine, Carolina, Ipe, Tabebuia, Cumaru, Oak, and synthetic options."},{"@id":"https://vizoryo.com/en/business/deck-builder/online/orwood#service-1","name":"Pergola Construction","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/deck-builder/online/orwood#business"},"description":"Design and construction of pergolas to enhance outdoor living spaces."},{"@id":"https://vizoryo.com/en/business/deck-builder/online/orwood#service-2","name":"Wood Wall Cladding","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/deck-builder/online/orwood#business"},"description":"Installation of interior wood cladding for walls, offering aesthetic and insulating benefits."},{"@id":"https://vizoryo.com/en/business/deck-builder/online/orwood#faq","name":"FAQ - עץ האור","@type":"FAQPage","mainEntity":[{"name":"What areas does Etz HaOr serve?","@type":"Question","acceptedAnswer":{"text":"Etz HaOr serves Israel.","@type":"Answer"}},{"name":"What types of wood are used for decks?","@type":"Question","acceptedAnswer":{"text":"We use a variety of woods for decks, including Burmese Teak, Pine, Carolina, Ipe, Tabebuia, Cumaru, Oak, and synthetic options, chosen to suit the Israeli climate.","@type":"Answer"}},{"name":"What should be considered when choosing wooden planters?","@type":"Question","acceptedAnswer":{"text":"Key considerations include the type and thickness of wood, sealing methods, drainage, paint quality, and resistance to pests.","@type":"Answer"}},{"name":"What are the main types of parquet flooring offered?","@type":"Question","acceptedAnswer":{"text":"We offer both natural wood parquet and synthetic laminate parquet, each with distinct characteristics.","@type":"Answer"}}]}],"@context":"https://schema.org"},"created_at":"2026-05-17T15:19:08.698854+00:00","updated_at":"2026-07-03T18:01:20.098+00:00","faq":[{"answer":"Etz HaOr serves Israel.","category":"location","question":"What areas does Etz HaOr serve?"},{"answer":"We use a variety of woods for decks, including Burmese Teak, Pine, Carolina, Ipe, Tabebuia, Cumaru, Oak, and synthetic options, chosen to suit the Israeli climate.","category":"services","question":"What types of wood are used for decks?"},{"answer":"Key considerations include the type and thickness of wood, sealing methods, drainage, paint quality, and resistance to pests.","category":"services","question":"What should be considered when choosing wooden planters?"},{"answer":"We offer both natural wood parquet and synthetic laminate parquet, each with distinct characteristics.","category":"services","question":"What are the main types of parquet flooring offered?"}],"country":"Israel","og_image_url":"https://orwood.co.il/wp-content/uploads/2023/06/WhatsApp-Image-2023-06-19-at-11.24.03-1.jpeg","industry_subtype":"Deck Builder","profile_tier":"free","short_tagline":"Etz Ha'Or — Custom wood construction","primary_category":"Deck Builder","schema_type":"LocalBusiness","primary_address":{"city":"","region":null,"street":null,"country":"IL","postal_code":null},"geo_coordinates":{"lat":32.0848968,"lng":34.8589824},"service_areas":["Israel"],"phone":"+972723301908","hours_by_day":[{"day":"monday","open":"09:00","close":"18:00"},{"day":"tuesday","open":"09:00","close":"18:00"},{"day":"wednesday","open":"09:00","close":"18:00"},{"day":"thursday","open":"09:00","close":"18:00"},{"day":"friday","open":"09:00","close":"13:00"},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"09:00","close":"18:00"}],"price_range":null,"review_summary":{"sources":[{"count":24,"rating":5,"platform":"google"}],"total_count":24,"distribution":{"1":0,"2":0,"3":0,"4":0,"5":24},"average_rating":5},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Adaptation of wood types to local climate","Personalized project planning and execution"],"differentiators":[],"social_profiles":[{"url":"https://api.whatsapp.com/send/?phone=%2B972509399984&text=%D7%94%D7%99%D7%99%2C+%D7%94%D7%92%D7%A2%D7%AA%D7%99+%D7%93%D7%A8%D7%9A+%D7%94%D7%90%D7%AA%D7%A8+-+%D7%90%D7%A9%D7%9E%D7%97+%D7%9C%D7%A7%D7%91%D7%9C+%D7%A4%D7%A8%D7%98%D7%99%D7%9D+%D7%9C%D7%92%D7%91%D7%99%3A+&type=phone_number&app_absent=0","platform":"whatsapp"}],"citations":[],"data_sources":["Website Scan","Schema.org Structured Data","Social Media Profiles","AI Content Analysis","Google Business Profile"],"languages_supported":["he","en"],"profile_language":"en","ai_readability_score":43,"claimed_at":null,"index_status":"listed","industry_category":"Deck Builder","llm_optimized_summary":"Etz HaOr specializes in deck installation, pergola construction, and wood wall cladding for homeowners in Israel. The company focuses on adapting wood types to the local climate and offers personalized project planning and execution. Its services cater to individuals seeking to enhance outdoor living spaces or incorporate natural interior design elements.","target_audience":["Homeowners enhancing outdoor living spaces","Individuals desiring natural interior design elements"],"alternative_to":[],"data_trust_signal":"https://orwood.co.il","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJb5x2i-p5pAwRmQjO64X96Sg","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://orwood.co.il/wp-content/uploads/2023/04/2-e1681666573611.d110a0.webp","url_path":"deck-builder/online/orwood","business_name_en":"Etz HaOr","data_confidence":0.687662431941924,"ai_mention_score":null,"business_name_native":"עץ האור","canonical_domain":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=2948166182719326361"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"industry_canonical":"Deck Builder","name_forms":["Etz HaOr","עץ האור"],"same_as":["https://orwood.co.il","https://www.google.com/maps/place/?cid=2948166182719326361","https://api.whatsapp.com/send/?phone=%2B972509399984&text=%D7%94%D7%99%D7%99%2C+%D7%94%D7%92%D7%A2%D7%AA%D7%99+%D7%93%D7%A8%D7%9A+%D7%94%D7%90%D7%AA%D7%A8+-+%D7%90%D7%A9%D7%9E%D7%97+%D7%9C%D7%A7%D7%91%D7%9C+%D7%A4%D7%A8%D7%98%D7%99%D7%9D+%D7%9C%D7%92%D7%91%D7%99%3A+&type=phone_number&app_absent=0"],"platform_signals":{"google":{"rating":5,"place_id":"ChIJb5x2i-p5pAwRmQjO64X96Sg","listing_claimed_on_google":true,"review_count":24}},"record_checked_at":"2026-05-17T15:19:08.689+00:00","trust_state":"indexed","record_status":"auto_indexed","profile_completeness":{"filled":12,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":99,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:94b6a97e-bc34-4e2b-9840-b1754b24207e","canonical_summary":"Etz HaOr specializes in deck installation, pergola construction, and wood wall cladding for homeowners in Israel. The company focuses on adapting wood types to the local climate and offers personalized project planning and execution. Its services cater to individuals seeking to enhance outdoor living spaces or incorporate natural interior design elements.","citation":{"profile_url":"https://www.vizoryo.com/en/business/deck-builder/online/orwood","record_status":"auto_indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:94b6a97e-bc34-4e2b-9840-b1754b24207e","source_url":"https://orwood.co.il","name":"עץ האור","recommended_citation":"עץ האור — business identity (auto-indexed from public data; not confirmed by anyone) on Vizoryo, the Global AI Business Visibility Index. Source: https://www.vizoryo.com/en/business/deck-builder/online/orwood"},"confidence_computed_at":"2026-07-03T18:01:20.251+00:00","ai_providers":[],"confidence_sources":["Schema.org Structured Data","AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":2,"confidence":1,"updated_at":"2026-07-03T18:01:20.251+00:00","confirmed_by":"cross_source"},{"field":"phone","source_count":2,"confidence":0.53,"updated_at":"2026-07-03T18:01:20.251+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-03T18:01:20.251+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-03T18:01:20.251+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-03T18:01:20.251+00:00","confirmed_by":"public_source"}],"conflict_fields_trust":["phone"],"recommendations":[{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"עץ האור","cmsHint":"","city":""},"priority":"high"},{"check_id":"schema_sameas","label":"Entity Cross-References","description":"Add cross-reference links in your website's structured data pointing to your Google Business Profile, Wikipedia entry, or social media pages — AI tools cross-check these links to confirm you're a recognised, real-world business.","tokens":{"businessName":"עץ האור","cmsHint":"","city":""},"priority":"high"},{"check_id":"structured_data_rich","label":"Rich Schema Types (Menu / Products / Reviews)","description":"Add extra detail to your website's digital business card — things like your menu, services, prices, or customer reviews. AI tools use these to give richer, more specific answers that mention your business by name.","tokens":{"businessName":"עץ האור","cmsHint":"","city":""},"priority":"high"}]}}