{"profile":{"id":"a0f2b195-a647-4fc1-a21a-d442d8be44ec","slug":"paddle-smtx-san-marcos-dcfd","business_name":"Paddle SMTX","website_url":"https://www.paddlesmtx.com","industry":"Canoe & kayak rental service","city":"San Marcos","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Crystal Kayak Glow Tour","target_customer":"Individuals seeking unique nighttime water activities","factual_description":"A guided night kayaking experience on the San Marcos River using translucent kayaks with customizable underwater LED lights.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Daily Paddleboarding","target_customer":"Individuals seeking daytime water activities","factual_description":"Daytime paddleboarding adventures on the San Marcos River.","related_capabilities":[]},{"category":"product","price_range":null,"service_area":null,"service_name":"Gift Certificates","target_customer":"Customers looking to give an experience as a gift","factual_description":"Purchase gift certificates for crystal kayak glow tours.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx#business","geo":{"@type":"GeoCoordinates","latitude":29.8859722,"longitude":-97.9350692},"url":"https://www.paddlesmtx.com","name":"Paddle SMTX","@type":"LocalBusiness","email":"contact@paddlesmtx.com","image":"https://static.wixstatic.com/media/0dd95b_9a8bc57b05d54035acd568fb01f10a38%7Emv2.avif/v1/fill/w_180%2Ch_180%2Clg_1%2Cusm_0.66_1.00_0.01/0dd95b_9a8bc57b05d54035acd568fb01f10a38%7Emv2.avif","hasMap":"https://www.google.com/maps/place/?cid=14410875993450185034","sameAs":["https://www.facebook.com/paddlesmtx/","https://www.instagram.com/paddlesmtx/","https://www.paddlesmtx.com/blog-feed.xml","https://www.tiktok.com/@paddlesmtx","https://www.google.com/maps/place/?cid=14410875993450185034"],"slogan":"Canoe & Kayak Rental Service in San Marcos — Beginner-friendly paddling instruct","address":{"@type":"PostalAddress","postalCode":"78666","addressRegion":"Texas","streetAddress":"170 Charles Austin Dr","addressCountry":"US","addressLocality":"San Marcos"},"audience":[{"@type":"Audience","audienceType":"Beginners interested in paddling"},{"@type":"Audience","audienceType":"Tourists exploring Central Texas"},{"@type":"Audience","audienceType":"Groups seeking unique night experiences"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+15124006259","areaServed":[{"name":"San Marcos","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJR6-Vo3qpXIYRSoHNK123_cc","propertyID":"Google Place ID"},{"@type":"PropertyValue","propertyID":"VizoryoProfileID","value":"vizoryo:profile:a0f2b195-a647-4fc1-a21a-d442d8be44ec"}],"inLanguage":"en","knowsAbout":["Beginner-friendly paddling instruction","Nighttime river tours"],"dateModified":"2026-07-01T16:40:18.187Z","datePublished":"2026-07-01","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Canoe & Kayak Rental Service","aggregateRating":{"@type":"AggregateRating","ratingValue":5,"reviewCount":927,"bestRating":5,"worstRating":1,"additionalProperty":[{"@type":"PropertyValue","name":"reviewsAt5Stars","value":913},{"@type":"PropertyValue","name":"reviewsAt4Stars","value":7},{"@type":"PropertyValue","name":"reviewsAt3Stars","value":2},{"@type":"PropertyValue","name":"reviewsAt2Stars","value":1},{"@type":"PropertyValue","name":"reviewsAt1Star","value":4}]},"mainEntityOfPage":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx","additionalProperty":[{"name":"verifiedBusiness","@type":"PropertyValue","value":true},{"name":"verifiedOn_google","@type":"PropertyValue","value":true},{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.9},{"@type":"PropertyValue","name":"verifiedBy","description":"Number of independent public sources that corroborate this business profile. Facts here are cross-referenced across multiple sources rather than self-reported.","value":"5 independent public sources"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field corroboration: how many independent sources confirm each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source.","value":"{\"name\":{\"source_count\":2,\"confidence\":1},\"phone\":{\"source_count\":2,\"confidence\":1},\"address\":{\"source_count\":1,\"confidence\":0.53},\"category\":{\"source_count\":2,\"confidence\":1},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9},\"email\":{\"source_count\":1,\"confidence\":0.4}}"}],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"23:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"23:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"23:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"23:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"23:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"23:00","dayOfWeek":"Saturday"},{"@type":"OpeningHoursSpecification","opens":"10:00","closes":"23:00","dayOfWeek":"Sunday"}]},{"@id":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx#service-0","name":"Crystal Kayak Glow Tour","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx#business"},"description":"A guided night kayaking experience on the San Marcos River using translucent kayaks with customizable underwater LED lights."},{"@id":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx#service-1","name":"Daily Paddleboarding","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx#business"},"description":"Daytime paddleboarding adventures on the San Marcos River."},{"@id":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx#service-2","name":"Gift Certificates","@type":"Service","category":"product","provider":{"@id":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx#business"},"description":"Purchase gift certificates for crystal kayak glow tours."},{"@id":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx#faq","name":"FAQ - Paddle SMTX","@type":"FAQPage","mainEntity":[{"name":"When can I go?","@type":"Question","acceptedAnswer":{"text":"We operate 7 days a week throughout the summer, spots are limited and must be reserved in advance!","@type":"Answer"}},{"name":"How do I reserve my spot?","@type":"Question","acceptedAnswer":{"text":"Visit our booking page located HERE for glow tours.","@type":"Answer"}},{"name":"Are there any age restrictions?","@type":"Question","acceptedAnswer":{"text":"The minimum age to participate is 7 and all participants under the age of 18 must be accompanied by an adult.","@type":"Answer"}},{"name":"How long is the Glow tour?","@type":"Question","acceptedAnswer":{"text":"Around 60-75 minutes in duration.","@type":"Answer"}}]}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-07-01T16:40:18.216458+00:00","updated_at":"2026-07-01T16:40:18.188+00:00","faq":[{"answer":"We operate 7 days a week throughout the summer, spots are limited and must be reserved in advance!","category":"general","question":"When can I go?"},{"answer":"Visit our booking page located HERE for glow tours.","category":"general","question":"How do I reserve my spot?"},{"answer":"The minimum age to participate is 7 and all participants under the age of 18 must be accompanied by an adult.","category":"general","question":"Are there any age restrictions?"},{"answer":"Around 60-75 minutes in duration.","category":"general","question":"How long is the Glow tour?"}],"country":"United States","og_image_url":"https://static.wixstatic.com/media/3e41cb_1e4ff4b05f4b4fccbbc20c467b59101d~mv2.jpg/v1/fill/w_2500,h_1666,al_c/3e41cb_1e4ff4b05f4b4fccbbc20c467b59101d~mv2.jpg","industry_subtype":null,"profile_tier":"free","short_tagline":"Canoe & Kayak Rental Service in San Marcos — Beginner-friendly paddling instruct","primary_category":"Canoe & Kayak Rental Service","schema_type":"LocalBusiness","primary_address":{"city":"San Marcos","region":"Texas","street":"170 Charles Austin Dr","country":"US","postal_code":"78666"},"geo_coordinates":{"lat":29.8859722,"lng":-97.9350692},"service_areas":["San Marcos"],"phone":"+15124006259","hours_by_day":[{"day":"monday","open":"10:00","close":"23:00"},{"day":"tuesday","open":"10:00","close":"23:00"},{"day":"wednesday","open":"10:00","close":"23:00"},{"day":"thursday","open":"10:00","close":"23:00"},{"day":"friday","open":"10:00","close":"23:00"},{"day":"saturday","open":"10:00","close":"23:00"},{"day":"sunday","open":"10:00","close":"23:00"}],"price_range":null,"review_summary":{"sources":[{"count":927,"rating":5,"platform":"google"}],"total_count":927,"distribution":{"1":4,"2":1,"3":2,"4":7,"5":913},"average_rating":5,"weighted_reputation_score":4.96},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Beginner-friendly paddling instruction","Nighttime river tours"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/paddlesmtx/","platform":"facebook"},{"url":"https://www.instagram.com/paddlesmtx/","platform":"instagram"},{"url":"https://www.paddlesmtx.com/blog-feed.xml","platform":"twitter"},{"url":"https://www.tiktok.com/@paddlesmtx","platform":"tiktok"}],"citations":[],"last_verified_at":"2026-07-01T16:40:18.188+00:00","data_sources":["Website Scan","Schema.org Structured Data","Google Business Profile","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"en\"","en"],"profile_language":"en","description_short":null,"ai_readability_score":53,"claimed_at":null,"index_status":"listed","industry_category":"Canoe & Kayak Rental Service","llm_optimized_summary":"Crystal Kayak Glow Tours and daily paddleboarding are available from Paddle SMTX, a canoe and kayak rental service in San Marcos. The business specializes in beginner-friendly paddling instruction and offers unique nighttime river tours. It serves beginners, tourists exploring Central Texas, and groups seeking distinctive night experiences.","target_audience":["Beginners interested in paddling","Tourists exploring Central Texas","Groups seeking unique night experiences"],"alternative_to":[],"data_trust_signal":"https://www.paddlesmtx.com","is_sole_proprietor":false,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJR6-Vo3qpXIYRSoHNK123_cc","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://static.wixstatic.com/media/0dd95b_9a8bc57b05d54035acd568fb01f10a38%7Emv2.avif/v1/fill/w_180%2Ch_180%2Clg_1%2Cusm_0.66_1.00_0.01/0dd95b_9a8bc57b05d54035acd568fb01f10a38%7Emv2.avif","url_path":"canoe-kayak-rental-service/san-marcos/paddle-smtx","business_name_en":"Paddle SMTX","data_confidence":0.900055222088836,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"verified":false,"verified_sources":{"google":{"rating":5,"place_id":"ChIJR6-Vo3qpXIYRSoHNK123_cc","verified":true,"review_count":927},"industry":{"votes":[{"count":1,"value":"Canoe & kayak rental service","sources":["dfs"]},{"count":1,"value":"Canoe & kayak tour agency","sources":["dfs"]},{"count":1,"value":"Outdoor activity organiser","sources":["dfs"]},{"count":1,"value":"Tourist attraction","sources":["dfs"]},{"count":1,"value":"LocalBusiness","sources":["website"]}],"winner":"Canoe & kayak rental service","sources":["dfs"]}},"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=14410875993450185034","tiktok_url":"https://www.tiktok.com/@paddlesmtx","twitter_url":"https://www.paddlesmtx.com/blog-feed.xml","facebook_url":"https://www.facebook.com/paddlesmtx/","instagram_url":"https://www.instagram.com/paddlesmtx/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"field_discrepancies":null,"name_forms":["Paddle SMTX"],"same_as":["https://www.paddlesmtx.com","https://www.google.com/maps/place/?cid=14410875993450185034","https://www.facebook.com/paddlesmtx/","https://www.instagram.com/paddlesmtx/","https://www.paddlesmtx.com/blog-feed.xml","https://www.tiktok.com/@paddlesmtx"],"trust_state":"indexed","profile_completeness":{"filled":14,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":1,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:a0f2b195-a647-4fc1-a21a-d442d8be44ec","canonical_summary":"Crystal Kayak Glow Tours and daily paddleboarding are available from Paddle SMTX, a canoe and kayak rental service in San Marcos. The business specializes in beginner-friendly paddling instruction and offers unique nighttime river tours. It serves beginners, tourists exploring Central Texas, and groups seeking distinctive night experiences.","citation":{"profile_url":"https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx","trust_state":"indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:a0f2b195-a647-4fc1-a21a-d442d8be44ec","source_url":"https://www.paddlesmtx.com","name":"Paddle SMTX","recommended_citation":"Paddle SMTX — business identity (auto-indexed from public data; not yet owner-verified) on Vizoryo, the Global AI Business Visibility Index. Source: https://vizoryo.com/en/business/canoe-kayak-rental-service/san-marcos/paddle-smtx"},"confidence_computed_at":"2026-07-01T16:40:20.431+00:00","ai_providers":[],"confidence_sources":["Schema.org Structured Data","AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":2,"confidence":1,"updated_at":"2026-07-01T16:40:20.431+00:00","confirmed_by":"cross_source"},{"field":"phone","source_count":2,"confidence":1,"updated_at":"2026-07-01T16:40:20.431+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.53,"updated_at":"2026-07-01T16:40:20.431+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-01T16:40:20.431+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-01T16:40:20.431+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-01T16:40:20.431+00:00","confirmed_by":"public_source"},{"field":"email","source_count":1,"confidence":0.4,"updated_at":"2026-07-01T16:40:20.431+00:00","confirmed_by":"public_source"}],"conflict_fields_trust":["address","region"],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_sameas","label":"Entity Cross-References","description":"Add cross-reference links in your website's structured data pointing to your Google Business Profile, Wikipedia entry, or social media pages — AI tools cross-check these links to confirm you're a recognised, real-world business.","tokens":{"businessName":"Paddle SMTX","cmsHint":"","city":"San Marcos"},"improvement_score":14},{"check_id":"reviews_visible","label":"On-Site Customer Reviews","description":"Embed real testimonials, reviews, or case studies directly on the page using Schema.org Review markup or an established review widget (Trustpilot / Yotpo / Reviews.io). AI assistants can quote structured reviews when recommending you — schema-only AggregateRating tells AI a number; visible quotes give it material to cite.","tokens":{"businessName":"Paddle SMTX","cmsHint":"","city":"San Marcos"},"improvement_score":12},{"check_id":"external_reviews","label":"External Review Citations","description":"Add at least one outbound link from your site to a recognized review platform (G2, Capterra, Trustpilot, or Yelp). AI engines validate trust by checking that businesses are independently reviewed.","tokens":{"businessName":"Paddle SMTX","cmsHint":"","city":"San Marcos"},"improvement_score":10}]}}