{"profile":{"id":"cdd95a2d-6542-409b-9d7a-ed506a6915c3","slug":"selaltd-rishon-lezion-d836","business_name":"לירן סלע","website_url":"https://www.selaltd.co.il","industry":"Mortgage broker","city":"Rishon LeZion","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"New Mortgage","target_customer":"Individuals purchasing their first home or upgrading their housing.","factual_description":"Assistance with securing a new mortgage for property acquisition, including guidance through the negotiation process with banks.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Mortgage Recycling","target_customer":"Existing mortgage holders seeking to optimize their loan conditions and reduce c","factual_description":"Modification of existing mortgage terms to align with current market conditions, including changes to loan composition, interest rates, and repayment periods.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"Mortgage for Any Purpose","target_customer":"Homeowners looking to leverage their property for diverse financial goals.","factual_description":"Mortgage options for various needs such as home renovations, business investments, debt consolidation, or assisting family members.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd#business","geo":{"@type":"GeoCoordinates","latitude":31.9931556,"longitude":34.7601879},"url":"https://www.selaltd.co.il","name":"לירן סלע","@type":"RealEstateAgent","image":"https://www.selaltd.co.il/wp-content/uploads/2020/05/sela_og.png","hasMap":"https://www.google.com/maps/place/?cid=3537688109146603879","sameAs":["https://www.facebook.com/selaltd?mibextid=LQQJ4d","https://www.instagram.com/selaltd/","https://www.tiktok.com/@selaltd","https://api.whatsapp.com/send?phone=97235414240","https://www.google.com/maps/place/?cid=3537688109146603879"],"address":{"@type":"PostalAddress","streetAddress":"Noah Mozes St 4, Rishon LeZion","addressCountry":"IL","addressLocality":"Rishon LeZion"},"audience":[{"@type":"Audience","audienceType":"First-time homebuyers navigating property acquisition"},{"@type":"Audience","audienceType":"Existing homeowners seeking mortgage optimization"},{"@type":"Audience","audienceType":"Individuals requiring financing for various personal needs"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+972525404142","areaServed":[{"name":"Rishon LeZion","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJXbyAr7TD_2IRZ4HOf5dkGDE","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:cdd95a2d-6542-409b-9d7a-ed506a6915c3","propertyID":"VizoryoProfileID"}],"knowsAbout":["Optimizing mortgage costs for consumers","Internal knowledge of banking and real estate","Strategic mortgage planning and management"],"description":"Investments and Finance Ltd. operates as a mortgage broker in Rishon LeZion, Israel. The firm specializes in new mortgages, mortgage recycling, and mortgages for various purposes. It focuses on optimizing mortgage costs for consumers through strategic planning and leveraging internal knowledge of banking and real estate.","dateModified":"2026-05-30","alternateName":["Investments and Finance Ltd.","Investments & Finance Ltd."],"datePublished":"2026-05-30","additionalType":"Mortgage Broker","mainEntityOfPage":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"19:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"19:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"19:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"19:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"19:00","dayOfWeek":"Sunday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.76},{"@type":"PropertyValue","name":"sourcesCrossChecked","description":"Count of public sources this record was read from and compared across for the core business details (name, phone, address, city, category, website). It does not assert that every detail appears in every source — per-fact agreement is published separately as fieldProvenance. The sources are not necessarily independent of one another. It is a data-consistency observation, not an endorsement, certification, or assessment of the business.","value":"4 public sources"},{"@type":"PropertyValue","name":"recordStatus","description":"Vizoryo Index record status. owner_claimed = the business owner claimed this record on a paid plan and maintains it; this is not an endorsement or an independent check by Vizoryo. community_confirmed = a signed-in person confirmed the details look right; not necessarily the owner. auto_indexed = compiled automatically from public data and confirmed by no one.","value":"auto_indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field provenance: how many of the public sources read for this record carried each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source. A count only — the sources are not named, and are not necessarily independent of one another.","value":"{\"name\":{\"source_count\":1,\"confidence\":0.6},\"phone\":{\"source_count\":2,\"confidence\":0.53},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":1,\"confidence\":0.6},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}]},{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd#service-0","name":"New Mortgage","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd#business"},"areaServed":{"name":"Rishon LeZion","@type":"City"},"description":"Assistance with securing a new mortgage for property acquisition, including guidance through the negotiation process with banks."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd#service-1","name":"Mortgage Recycling","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd#business"},"areaServed":{"name":"Rishon LeZion","@type":"City"},"description":"Modification of existing mortgage terms to align with current market conditions, including changes to loan composition, interest rates, and repayment periods."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd#service-2","name":"Mortgage for Any Purpose","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd#business"},"areaServed":{"name":"Rishon LeZion","@type":"City"},"description":"Mortgage options for various needs such as home renovations, business investments, debt consolidation, or assisting family members."},{"@id":"https://vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd#faq","name":"FAQ - לירן סלע","@type":"FAQPage","mainEntity":[{"name":"What areas does Investments and Finance Ltd. serve?","@type":"Question","acceptedAnswer":{"text":"Investments and Finance Ltd. serves Nationwide (Israel).","@type":"Answer"}},{"name":"What is mortgage recycling?","@type":"Question","acceptedAnswer":{"text":"Mortgage recycling involves changing the terms of an existing mortgage to match current market conditions. This can include altering the loan mix, interest rates, or the loan period.","@type":"Answer"}},{"name":"Is a mortgage only for buying a home?","@type":"Question","acceptedAnswer":{"text":"No, a mortgage can finance various objectives beyond home purchase, such as renovations, helping children, debt repayment, or investments.","@type":"Answer"}}]}],"@context":"https://schema.org"},"created_at":"2026-05-30T18:40:13.742362+00:00","updated_at":"2026-07-06T23:26:13.206+00:00","faq":[{"answer":"Investments and Finance Ltd. serves Nationwide (Israel).","category":"location","question":"What areas does Investments and Finance Ltd. serve?"},{"answer":"Mortgage recycling involves changing the terms of an existing mortgage to match current market conditions. This can include altering the loan mix, interest rates, or the loan period.","category":"services","question":"What is mortgage recycling?"},{"answer":"No, a mortgage can finance various objectives beyond home purchase, such as renovations, helping children, debt repayment, or investments.","category":"services","question":"Is a mortgage only for buying a home?"}],"country":"Israel","og_image_url":"https://www.selaltd.co.il/wp-content/uploads/2020/05/sela_og.png","industry_subtype":null,"profile_tier":"free","short_tagline":"Mortgage Broker in Rishon LeZion — Mortgage cost optimization","primary_category":"Mortgage Broker","schema_type":"LocalBusiness","primary_address":{"city":"Rishon LeZion","region":null,"street":"Noah Mozes St 4, Rishon LeZion","country":"IL","postal_code":null},"geo_coordinates":{"lat":31.9931556,"lng":34.7601879},"service_areas":["Rishon LeZion"],"phone":"+972525404142","hours_by_day":[{"day":"monday","open":"09:00","close":"19:00"},{"day":"tuesday","open":"09:00","close":"19:00"},{"day":"wednesday","open":"09:00","close":"19:00"},{"day":"thursday","open":"09:00","close":"19:00"},{"day":"friday","open":"00:00","close":"00:00","is_closed":true},{"day":"saturday","open":"00:00","close":"00:00","is_closed":true},{"day":"sunday","open":"09:00","close":"19:00"}],"price_range":null,"review_summary":{"sources":[{"count":147,"rating":5,"platform":"google"}],"total_count":147,"distribution":{"1":0,"2":0,"3":0,"4":0,"5":147},"average_rating":5},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Optimizing mortgage costs for consumers","Internal knowledge of banking and real estate","Strategic mortgage planning and management"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/selaltd?mibextid=LQQJ4d","platform":"facebook"},{"url":"https://www.instagram.com/selaltd/","platform":"instagram"},{"url":"https://www.tiktok.com/@selaltd","platform":"tiktok"},{"url":"https://api.whatsapp.com/send?phone=97235414240","platform":"whatsapp"}],"citations":[],"data_sources":["Website Scan","Social Media Profiles","AI Content Analysis","Google Business Profile"],"languages_supported":["he","en"],"profile_language":"en","ai_readability_score":50,"claimed_at":null,"index_status":"listed","industry_category":"Mortgage Broker","llm_optimized_summary":"Investments and Finance Ltd. operates as a mortgage broker in Rishon LeZion, Israel. The firm specializes in new mortgages, mortgage recycling, and mortgages for various purposes. It focuses on optimizing mortgage costs for consumers through strategic planning and leveraging internal knowledge of banking and real estate.","target_audience":["First-time homebuyers navigating property acquisition","Existing homeowners seeking mortgage optimization","Individuals requiring financing for various personal needs"],"alternative_to":[],"data_trust_signal":"https://www.selaltd.co.il","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJXbyAr7TD_2IRZ4HOf5dkGDE","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://www.selaltd.co.il/wp-content/uploads/2020/05/sela_fav.png","url_path":"mortgage-broker/rishon-lezion/selaltd","business_name_en":"Investments and Finance Ltd.","data_confidence":0.757605263157895,"ai_mention_score":null,"business_name_native":"לירן סלע","canonical_domain":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=3537688109146603879","tiktok_url":"https://www.tiktok.com/@selaltd","facebook_url":"https://www.facebook.com/selaltd?mibextid=LQQJ4d","instagram_url":"https://www.instagram.com/selaltd/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"industry_canonical":"Mortgage Broker","name_forms":["Investments and Finance Ltd.","לירן סלע","Investments & Finance Ltd."],"same_as":["https://www.selaltd.co.il","https://www.google.com/maps/place/?cid=3537688109146603879","https://www.facebook.com/selaltd?mibextid=LQQJ4d","https://www.instagram.com/selaltd/","https://www.tiktok.com/@selaltd","https://api.whatsapp.com/send?phone=97235414240"],"platform_signals":null,"record_checked_at":"2026-05-30T18:40:13.726+00:00","trust_state":"indexed","record_status":"auto_indexed","profile_completeness":{"filled":12,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":95,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:cdd95a2d-6542-409b-9d7a-ed506a6915c3","canonical_summary":"Investments and Finance Ltd. operates as a mortgage broker in Rishon LeZion, Israel. The firm specializes in new mortgages, mortgage recycling, and mortgages for various purposes. It focuses on optimizing mortgage costs for consumers through strategic planning and leveraging internal knowledge of banking and real estate.","citation":{"profile_url":"https://www.vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd","record_status":"auto_indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:cdd95a2d-6542-409b-9d7a-ed506a6915c3","source_url":"https://www.selaltd.co.il","name":"לירן סלע","recommended_citation":"לירן סלע — business identity (auto-indexed from public data; not confirmed by anyone) on Vizoryo, the Global AI Business Visibility Index. Source: https://www.vizoryo.com/en/business/mortgage-broker/rishon-lezion/selaltd"},"confidence_computed_at":"2026-07-06T23:26:13.393+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.6,"updated_at":"2026-07-06T23:26:13.393+00:00","confirmed_by":"ai_analysis"},{"field":"phone","source_count":2,"confidence":0.53,"updated_at":"2026-07-06T23:26:13.393+00:00","confirmed_by":"public_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-06T23:26:13.393+00:00","confirmed_by":"public_source"},{"field":"category","source_count":1,"confidence":0.6,"updated_at":"2026-07-06T23:26:13.393+00:00","confirmed_by":"public_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-06T23:26:13.393+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-06T23:26:13.393+00:00","confirmed_by":"public_source"}],"conflict_fields_trust":["phone"],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"לירן סלע","cmsHint":"","city":"Rishon LeZion"},"priority":"high"},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"לירן סלע","cmsHint":"","city":"Rishon LeZion"},"priority":"high"},{"check_id":"brand_consistency","label":"Brand Name Consistency","description":"Make sure your business name is identical everywhere on your site — in the page title, the digital business card in your code, your social sharing settings, and your main heading. When they contradict each other, AI tools get confused and may describe your business incorrectly.","tokens":{"businessName":"לירן סלע","cmsHint":"","city":"Rishon LeZion"},"priority":"high"}]}}