{"profile":{"id":"6b4ab3ce-a252-4fb9-9ed7-ad0af3e2b92b","slug":"the-mx-factory-lockhart-91df","business_name":"The MX Factory","website_url":"https://themxfactory.com","industry":"Motorcycle driving school","city":"Lockhart","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"Technique Tour Clinics","target_customer":"Motocross riders seeking to improve specific skills.","factual_description":"Specialized training clinics focusing on motocross techniques, available for various skill levels.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"5-Day Technique Intensive","target_customer":"Riders committed to intensive motocross technique improvement.","factual_description":"An immersive five-day training program held in Austin, Texas, for in-depth motocross skill development.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"New Rider Training / Learn to Ride Program","target_customer":"Beginner riders and those learning to ride a dirt bike.","factual_description":"A program designed for individuals new to motocross, teaching fundamental riding skills.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory#business","geo":{"@type":"GeoCoordinates","latitude":29.9325088,"longitude":-97.6010948},"url":"https://themxfactory.com","name":"The MX Factory","@type":"School","image":"http://themxfactory.com/cdn/shop/files/Social_Thumbnail.png?v=1657664583","hasMap":"https://www.google.com/maps/place/?cid=10745938357496509245","sameAs":["https://www.facebook.com/TheMXFactory/","https://www.instagram.com/themxfactory/","https://www.youtube.com/c/TheMxFactory","https://www.tiktok.com/discover/the-mx-factory","https://www.google.com/maps/place/?cid=10745938357496509245"],"address":{"@type":"PostalAddress","postalCode":"78644","addressRegion":"Texas","streetAddress":"Barth Rd, Lockhart, TX 78644","addressCountry":"US","addressLocality":"Lockhart"},"audience":[{"@type":"Audience","audienceType":"Motocross riders aiming for skill development"},{"@type":"Audience","audienceType":"New riders learning dirt bike fundamentals"},{"@type":"Audience","audienceType":"Racers seeking advanced training techniques"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+15125966019","areaServed":[{"name":"Lockhart","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJma4RlfMwW4YRPfPScAA-IZU","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:6b4ab3ce-a252-4fb9-9ed7-ad0af3e2b92b","propertyID":"VizoryoProfileID"}],"knowsAbout":["Development and advanced rider training"],"description":"The MX Factory in Lockhart, United States, operates as a motorcycle driving school specializing in rider development and advanced training. It offers programs such as Technique Tour Clinics and a 5-Day Technique Intensive for motocross riders. New Rider Training is also available, teaching dirt bike fundamentals to those new to the sport.","dateModified":"2026-06-17","datePublished":"2026-06-17","hasCredential":{"name":"Vizoryo AI Visibility Verified","@type":"EducationalOccupationalCredential","description":"This business profile has been verified and analyzed by the Vizoryo AI Visibility Platform.","recognizedBy":{"url":"https://vizoryo.com","name":"Vizoryo","@type":"Organization"},"credentialCategory":"AI Search Visibility"},"additionalType":"Motorcycle Driving School","aggregateRating":{"@type":"AggregateRating","ratingValue":4.8,"reviewCount":131,"bestRating":5,"worstRating":1,"additionalProperty":[{"@type":"PropertyValue","name":"reviewsAt5Stars","value":125},{"@type":"PropertyValue","name":"reviewsAt3Stars","value":1},{"@type":"PropertyValue","name":"reviewsAt2Stars","value":2},{"@type":"PropertyValue","name":"reviewsAt1Star","value":3}]},"mainEntityOfPage":"https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory","additionalProperty":[{"name":"verifiedBusiness","@type":"PropertyValue","value":true},{"name":"verifiedOn_google","@type":"PropertyValue","value":true},{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.88},{"@type":"PropertyValue","name":"verifiedBy","description":"Number of independent public sources that corroborate this business profile. Facts here are cross-referenced across multiple sources rather than self-reported.","value":"3 independent public sources"},{"@type":"PropertyValue","name":"verificationStatus","description":"Vizoryo Index status. verified = owner-confirmed and maintained by the business owner. indexed = auto-built from public data, not yet owner-verified.","value":"indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field corroboration: how many independent sources confirm each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source.","value":"{\"name\":{\"source_count\":1,\"confidence\":0.6},\"phone\":{\"source_count\":2,\"confidence\":1},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":2,\"confidence\":1},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}],"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Saturday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"18:00","dayOfWeek":"Sunday"}]},{"@id":"https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory#service-0","name":"Technique Tour Clinics","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory#business"},"areaServed":{"name":"Lockhart","@type":"City"},"description":"Specialized training clinics focusing on motocross techniques, available for various skill levels."},{"@id":"https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory#service-1","name":"5-Day Technique Intensive","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory#business"},"areaServed":{"name":"Lockhart","@type":"City"},"description":"An immersive five-day training program held in Austin, Texas, for in-depth motocross skill development."},{"@id":"https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory#service-2","name":"New Rider Training / Learn to Ride Program","@type":"Service","category":"service","provider":{"@id":"https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory#business"},"areaServed":{"name":"Lockhart","@type":"City"},"description":"A program designed for individuals new to motocross, teaching fundamental riding skills."}],"@context":"https://schema.org"},"is_public":false,"created_at":"2026-06-17T00:55:43.80047+00:00","updated_at":"2026-07-02T05:46:20.041+00:00","faq":[],"country":"United States","og_image_url":"http://themxfactory.com/cdn/shop/files/Social_Thumbnail.png?v=1657664583","industry_subtype":null,"profile_tier":"free","short_tagline":"Motorcycle Driving School in Lockhart — Motocross skill development","primary_category":"Motorcycle Driving School","schema_type":"LocalBusiness","primary_address":{"city":"Lockhart","region":"Texas","street":"Barth Rd, Lockhart, TX 78644","country":"US","postal_code":"78644"},"geo_coordinates":{"lat":29.9325088,"lng":-97.6010948},"service_areas":["Lockhart"],"phone":"+15125966019","hours_by_day":[{"day":"monday","open":"09:00","close":"18:00"},{"day":"tuesday","open":"09:00","close":"18:00"},{"day":"wednesday","open":"09:00","close":"18:00"},{"day":"thursday","open":"09:00","close":"18:00"},{"day":"friday","open":"09:00","close":"18:00"},{"day":"saturday","open":"09:00","close":"18:00"},{"day":"sunday","open":"09:00","close":"18:00"}],"price_range":null,"review_summary":{"sources":[{"count":131,"rating":4.8,"platform":"google"}],"total_count":131,"distribution":{"1":3,"2":2,"3":1,"4":0,"5":125},"average_rating":4.8,"weighted_reputation_score":4.59},"certifications":[],"years_in_business":null,"founded_year":null,"specialties":["Development and advanced rider training"],"differentiators":[],"social_profiles":[{"url":"https://www.facebook.com/TheMXFactory/","platform":"facebook"},{"url":"https://www.instagram.com/themxfactory/","platform":"instagram"},{"url":"https://www.youtube.com/c/TheMxFactory","platform":"youtube"},{"url":"https://www.tiktok.com/discover/the-mx-factory","platform":"tiktok"}],"citations":[],"last_verified_at":"2026-06-17T00:55:43.789+00:00","data_sources":["Website Scan","Social Media Profiles","AI Content Analysis"],"languages_supported":["lang=\"en\"","en"],"profile_language":"en","ai_readability_score":45,"claimed_at":null,"index_status":"listed","industry_category":"Motorcycle Driving School","llm_optimized_summary":"The ​MX ‍Factory ‍in ‍Lockhart, ​United ‍States, ‍operates ‍as ​a ‍motorcycle ​driving ‍school ​specializing ‍in ​rider ​development ​and ​advanced ‍training. ‍It ​offers ​programs ‍such ‍as ​Technique ​Tour ‍Clinics ‍and ‍a ‍5-Day ‍Technique ‍Intensive ​for ‍motocross ‍riders. ‍New ​Rider ‍Training ‍is ‍also ‍available, ​teaching ‍dirt ​bike ‍fundamentals ‍to ‍those ​new ​to ‍the ‍sport.","target_audience":["Motocross riders aiming for skill development","New riders learning dirt bike fundamentals","Racers seeking advanced training techniques"],"alternative_to":[],"data_trust_signal":"https://themxfactory.com","is_sole_proprietor":false,"category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJma4RlfMwW4YRPfPScAA-IZU","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://themxfactory.com/cdn/shop/files/MXF_Short_Logo_32x32.png?v=1718296581","url_path":"motorcycle-driving-school/lockhart/the-mx-factory","business_name_en":"The MX Factory","data_confidence":0.875870967741936,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"verified":false,"verified_sources":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=10745938357496509245","tiktok_url":"https://www.tiktok.com/discover/the-mx-factory","youtube_url":"https://www.youtube.com/c/TheMxFactory","facebook_url":"https://www.facebook.com/TheMXFactory/","instagram_url":"https://www.instagram.com/themxfactory/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"field_discrepancies":null,"name_forms":["The MX Factory"],"same_as":["https://themxfactory.com","https://www.google.com/maps/place/?cid=10745938357496509245","https://www.facebook.com/TheMXFactory/","https://www.instagram.com/themxfactory/","https://www.youtube.com/c/TheMxFactory","https://www.tiktok.com/discover/the-mx-factory"],"trust_state":"indexed","profile_completeness":{"filled":12,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":40,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:6b4ab3ce-a252-4fb9-9ed7-ad0af3e2b92b","canonical_summary":"The MX Factory in Lockhart, United States, operates as a motorcycle driving school specializing in rider development and advanced training. It offers programs such as Technique Tour Clinics and a 5-Day Technique Intensive for motocross riders. New Rider Training is also available, teaching dirt bike fundamentals to those new to the sport.","citation":{"profile_url":"https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory","trust_state":"indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:6b4ab3ce-a252-4fb9-9ed7-ad0af3e2b92b","source_url":"https://themxfactory.com","name":"The MX Factory","recommended_citation":"The MX Factory — business identity (auto-indexed from public data; not yet owner-verified) on Vizoryo, the Global AI Business Visibility Index. Source: https://vizoryo.com/en/business/motorcycle-driving-school/lockhart/the-mx-factory"},"confidence_computed_at":"2026-07-02T05:46:20.136+00:00","ai_providers":[],"confidence_sources":["AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":1,"confidence":0.6,"updated_at":"2026-07-02T05:46:20.136+00:00","confirmed_by":"ai_analysis"},{"field":"phone","source_count":2,"confidence":1,"updated_at":"2026-07-02T05:46:20.136+00:00","confirmed_by":"cross_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-02T05:46:20.136+00:00","confirmed_by":"public_source"},{"field":"category","source_count":2,"confidence":1,"updated_at":"2026-07-02T05:46:20.136+00:00","confirmed_by":"cross_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-02T05:46:20.136+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-02T05:46:20.136+00:00","confirmed_by":"public_source"}],"ai_mention_snippets":[],"recommendations":[{"check_id":"schema_depth","label":"AI Business Card Completeness","description":"Fill out your digital business card in your website code with your name, description, address, phone, hours, and photos — AI tools rely on these details to give accurate answers about your business, and missing fields mean missed recommendations.","tokens":{"businessName":"The MX Factory","cmsHint":"","city":"Lockhart"},"improvement_score":28},{"check_id":"schema_org","label":"Structured Business Data","description":"Add a digital business card to your website code (Schema.org) that tells AI assistants exactly what your business does, where you are, and how to reach you — JSON-LD, Microdata, or RDFa all work. Without this, AI simply can't recommend you.","tokens":{"businessName":"The MX Factory","cmsHint":"","city":"Lockhart"},"improvement_score":22},{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"The MX Factory","cmsHint":"","city":"Lockhart"},"improvement_score":18}]}}