{"profile":{"id":"e99a2fc1-e916-40ad-8a31-95a08abe49b0","slug":"the-now-massage-fort-worth-alliance-fort-worth-0183","business_name":"The NOW Massage","website_url":"https://www.thenowmassage.com","industry":"Massage therapist","city":"Fort Worth","services":[{"category":"service","price_range":null,"service_area":null,"service_name":"The NOW Massage","target_customer":"Individuals seeking total relaxation","factual_description":"A Swedish-inspired massage designed for rejuvenation, stress relief, and overall well-being.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"The Healer Massage","target_customer":"Those looking for mind, body, and spirit balance","factual_description":"An energy-balancing massage focused on calming the mind, deepening self-awareness, and reducing emotional stress.","related_capabilities":[]},{"category":"service","price_range":null,"service_area":null,"service_name":"The Stretch Massage","target_customer":"Athletes and active individuals","factual_description":"A sports-inspired massage that stimulates lymphatic and circulatory systems, improves range of motion, and reduces recovery time.","related_capabilities":[]}],"schema_json":{"@graph":[{"@id":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage#business","geo":{"@type":"GeoCoordinates","latitude":32.9151479,"longitude":-97.3189499},"url":"https://www.thenowmassage.com","name":"The NOW Massage","@type":"DaySpa","image":"https://www.thenowmassage.com/hubfs/now-massage-social-share-02.jpg","hasMap":"https://www.google.com/maps/place/?cid=7916859066325666761","sameAs":["https://www.facebook.com/thenowmassage/","https://www.instagram.com/thenowmassage/","https://www.linkedin.com/company/the-now-massage/","https://www.tiktok.com/@thenowmassage","https://www.pinterest.com/thenowmassage/","https://www.google.com/maps/place/?cid=7916859066325666761"],"address":{"@type":"PostalAddress","postalCode":"76177","addressRegion":"Texas","streetAddress":"2821 Heritage Trace Pkwy, Fort Worth, TX 76177","addressCountry":"US","addressLocality":"Fort Worth"},"audience":[{"@type":"Audience","audienceType":"Athletes needing muscle recovery"}],"speakable":{"@type":"SpeakableSpecification","cssSelector":["[data-ai-block=\"summary\"]","[data-ai-block=\"about\"]","[data-ai-block=\"micro-faq\"]","[data-ai-block=\"faq\"]"]},"telephone":"+18179843788","areaServed":[{"name":"Fort Worth","@type":"City"}],"identifier":[{"@type":"PropertyValue","value":"ChIJb_2woIPZTYYRyQssIWBV3m0","propertyID":"Google Place ID"},{"@type":"PropertyValue","value":"vizoryo:profile:e99a2fc1-e916-40ad-8a31-95a08abe49b0","propertyID":"VizoryoProfileID"}],"knowsAbout":["Customizable massage experiences","Relaxing boutique environment"],"description":"Fort Worth's The NOW Massage provides a range of therapeutic services, including The NOW Massage, The Healer Massage, and The Stretch Massage. Operating for 11 years, the business specializes in customizable massage experiences within a relaxing boutique environment. It caters to a diverse clientele, including athletes seeking muscle recovery.","dateModified":"2026-06-12","foundingDate":"2015","datePublished":"2026-06-12","additionalType":"Massage Therapist","mainEntityOfPage":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage","openingHoursSpecification":[{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"21:00","dayOfWeek":"Monday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"21:00","dayOfWeek":"Tuesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"21:00","dayOfWeek":"Wednesday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"21:00","dayOfWeek":"Thursday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"21:00","dayOfWeek":"Friday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"21:00","dayOfWeek":"Saturday"},{"@type":"OpeningHoursSpecification","opens":"09:00","closes":"21:00","dayOfWeek":"Sunday"}],"additionalProperty":[{"@type":"PropertyValue","name":"dataConfidence","description":"Cross-source data consistency score (0–1). Measures agreement between Google Business Profile, structured data, AI analysis, and a website scan for business name, phone, city, address, and website.","value":0.91},{"@type":"PropertyValue","name":"sourcesCrossChecked","description":"Count of public sources this record was read from and compared across for the core business details (name, phone, address, city, category, website). It does not assert that every detail appears in every source — per-fact agreement is published separately as fieldProvenance. The sources are not necessarily independent of one another. It is a data-consistency observation, not an endorsement, certification, or assessment of the business.","value":"5 public sources"},{"@type":"PropertyValue","name":"recordStatus","description":"Vizoryo Index record status. owner_claimed = the business owner claimed this record on a paid plan and maintains it; this is not an endorsement or an independent check by Vizoryo. community_confirmed = a signed-in person confirmed the details look right; not necessarily the owner. owner_submitted = the details were typed in by someone who says they run the business; nobody has checked them and no audit ran. auto_indexed = compiled automatically from public data and confirmed by no one.","value":"auto_indexed"},{"@type":"PropertyValue","name":"fieldProvenance","description":"Per-field provenance: how many of the public sources read for this record carried each key business fact, and how strongly they agree. Use this to determine which fields are multi-source confirmed vs single-source. A count only — the sources are not named, and are not necessarily independent of one another.","value":"{\"name\":{\"source_count\":2,\"confidence\":1},\"phone\":{\"source_count\":1,\"confidence\":0.9},\"address\":{\"source_count\":1,\"confidence\":0.9},\"category\":{\"source_count\":1,\"confidence\":0.6},\"website\":{\"source_count\":1,\"confidence\":0.4},\"hours\":{\"source_count\":1,\"confidence\":0.9}}"}]},{"@id":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage#service-0","name":"The NOW Massage","@type":"Service","category":"service","provider":{"@id":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage#business"},"areaServed":{"name":"Fort Worth","@type":"City"},"description":"A Swedish-inspired massage designed for rejuvenation, stress relief, and overall well-being."},{"@id":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage#service-1","name":"The Healer Massage","@type":"Service","category":"service","provider":{"@id":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage#business"},"areaServed":{"name":"Fort Worth","@type":"City"},"description":"An energy-balancing massage focused on calming the mind, deepening self-awareness, and reducing emotional stress."},{"@id":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage#service-2","name":"The Stretch Massage","@type":"Service","category":"service","provider":{"@id":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage#business"},"areaServed":{"name":"Fort Worth","@type":"City"},"description":"A sports-inspired massage that stimulates lymphatic and circulatory systems, improves range of motion, and reduces recovery time."},{"@id":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage#faq","name":"FAQ - The NOW Massage","@type":"FAQPage","mainEntity":[{"name":"What areas does The NOW Massage serve?","@type":"Question","acceptedAnswer":{"text":"The NOW Massage serves Nationwide (United States).","@type":"Answer"}},{"name":"How does The NOW differ from a traditional spa?","@type":"Question","acceptedAnswer":{"text":"The NOW offers high-quality, customizable massage services and enhancements without the extensive time commitment and cost of a traditional spa.","@type":"Answer"}},{"name":"When should I arrive for my massage appointment?","@type":"Question","acceptedAnswer":{"text":"Please arrive 15 minutes prior to your scheduled massage to allow ample time for check-in. Late arrivals will result in a shortened service time.","@type":"Answer"}},{"name":"How can I book a massage appointment?","@type":"Question","acceptedAnswer":{"text":"Appointments can be scheduled online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone.","@type":"Answer"}}]}],"@context":"https://schema.org"},"created_at":"2026-06-12T10:08:37.677784+00:00","updated_at":"2026-07-07T16:54:11.812+00:00","faq":[{"answer":"The NOW Massage serves Nationwide (United States).","category":"location","question":"What areas does The NOW Massage serve?"},{"answer":"The NOW offers high-quality, customizable massage services and enhancements without the extensive time commitment and cost of a traditional spa.","category":"general","question":"How does The NOW differ from a traditional spa?"},{"answer":"Please arrive 15 minutes prior to your scheduled massage to allow ample time for check-in. Late arrivals will result in a shortened service time.","category":"general","question":"When should I arrive for my massage appointment?"},{"answer":"Appointments can be scheduled online at www.thenowmassage.com, through The NOW Massage app, or by contacting the boutique directly by phone.","category":"general","question":"How can I book a massage appointment?"}],"country":"United States","og_image_url":"https://www.thenowmassage.com/hubfs/now-massage-social-share-02.jpg","industry_subtype":null,"profile_tier":"free","short_tagline":"Massage Therapist in Fort Worth","primary_category":"Massage Therapist","schema_type":"LocalBusiness","primary_address":{"city":"Fort Worth","region":"Texas","street":"2821 Heritage Trace Pkwy, Fort Worth, TX 76177","country":"US","postal_code":"76177"},"geo_coordinates":{"lat":32.9151479,"lng":-97.3189499},"service_areas":["Fort Worth"],"phone":"+18179843788","hours_by_day":[{"day":"monday","open":"09:00","close":"21:00"},{"day":"tuesday","open":"09:00","close":"21:00"},{"day":"wednesday","open":"09:00","close":"21:00"},{"day":"thursday","open":"09:00","close":"21:00"},{"day":"friday","open":"09:00","close":"21:00"},{"day":"saturday","open":"09:00","close":"21:00"},{"day":"sunday","open":"09:00","close":"21:00"}],"price_range":null,"review_summary":{"sources":[{"count":139,"rating":4.4,"platform":"google"}],"total_count":139,"distribution":{"1":17,"2":1,"3":3,"4":5,"5":113},"average_rating":4.4},"certifications":[],"years_in_business":11,"founded_year":2015,"specialties":["Customizable massage experiences","Relaxing boutique environment"],"differentiators":[{"claim":"Operating since 2015 (11 years)","evidence":"Founding date 2015 detected from website structured data."}],"social_profiles":[{"url":"https://www.facebook.com/thenowmassage/","platform":"facebook"},{"url":"https://www.instagram.com/thenowmassage/","platform":"instagram"},{"url":"https://www.linkedin.com/company/the-now-massage/","platform":"linkedin"},{"url":"https://www.tiktok.com/@thenowmassage","platform":"tiktok"},{"url":"https://www.pinterest.com/thenowmassage/","platform":"pinterest"}],"citations":[],"data_sources":["Website Scan","Schema.org Structured Data","Social Media Profiles","AI Content Analysis","Google Business Profile"],"languages_supported":["en"],"profile_language":"en","ai_readability_score":50,"claimed_at":null,"index_status":"listed","industry_category":"Massage Therapist","llm_optimized_summary":"Fort Worth's The NOW Massage provides a range of therapeutic services, including The NOW Massage, The Healer Massage, and The Stretch Massage. Operating for 11 years, the business specializes in customizable massage experiences within a relaxing boutique environment. It caters to a diverse clientele, including athletes seeking muscle recovery.","target_audience":["Athletes needing muscle recovery"],"alternative_to":[],"data_trust_signal":"https://www.thenowmassage.com","category_local":null,"city_local":null,"country_local":null,"is_regulated":false,"parent_profile_id":null,"profile_type":"standalone","branch_address":null,"branch_phone":null,"branch_hours":null,"branch_geo":null,"google_place_id":"ChIJb_2woIPZTYYRyQssIWBV3m0","ai_mention_count":0,"last_ai_mention_at":null,"logo_url":"https://thenowmassage.com/hubfs/media-assets/New%20Logos/The%20NOW%20-%20Logo%20-%20Blue.svg","url_path":"massage-therapist/fort-worth/thenowmassage","business_name_en":"The NOW Massage","data_confidence":0.908774193548387,"ai_mention_score":null,"business_name_native":null,"canonical_domain":null,"social_proof":null,"external_links":{"maps_url":"https://www.google.com/maps/place/?cid=7916859066325666761","tiktok_url":"https://www.tiktok.com/@thenowmassage","facebook_url":"https://www.facebook.com/thenowmassage/","linkedin_url":"https://www.linkedin.com/company/the-now-massage/","instagram_url":"https://www.instagram.com/thenowmassage/"},"amenities":[],"payment_methods":[],"operational_status":"open","is_software_product":false,"field_audit_trail":null,"amenities_typed":null,"industry_canonical":"Massage Spa","name_forms":["The NOW Massage"],"same_as":["https://www.thenowmassage.com","https://www.google.com/maps/place/?cid=7916859066325666761","https://www.facebook.com/thenowmassage/","https://www.instagram.com/thenowmassage/","https://www.linkedin.com/company/the-now-massage/","https://www.tiktok.com/@thenowmassage","https://www.pinterest.com/thenowmassage/"],"platform_signals":{"google":{"rating":4.4,"place_id":"ChIJb_2woIPZTYYRyQssIWBV3m0","listing_claimed_on_google":true,"review_count":139}},"record_checked_at":"2026-06-12T10:08:37.633+00:00","trust_state":"indexed","record_status":"auto_indexed","profile_completeness":{"filled":13,"total":15,"tier_unlocks":{"statistics":0,"intent_segments":0,"knowsabout_depth":0,"buyer_faq":0}},"freshness_days":103,"confirmation_count":0,"vizoryo_profile_id":"vizoryo:profile:e99a2fc1-e916-40ad-8a31-95a08abe49b0","canonical_summary":"Fort Worth's The NOW Massage provides a range of therapeutic services, including The NOW Massage, The Healer Massage, and The Stretch Massage. Operating for 11 years, the business specializes in customizable massage experiences within a relaxing boutique environment. It caters to a diverse clientele, including athletes seeking muscle recovery.","citation":{"profile_url":"https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage","record_status":"auto_indexed","index_status":"listed","vizoryo_profile_id":"vizoryo:profile:e99a2fc1-e916-40ad-8a31-95a08abe49b0","source_url":"https://www.thenowmassage.com","name":"The NOW Massage","recommended_citation":"The NOW Massage — business identity (auto-indexed from public data; not confirmed by anyone) on Vizoryo, the Global AI Business Visibility Index. Source: https://www.vizoryo.com/en/business/massage-therapist/fort-worth/thenowmassage"},"confidence_computed_at":"2026-07-07T16:54:12.132+00:00","ai_providers":[],"confidence_sources":["Schema.org Structured Data","AI Content Analysis","Google Business Profile","Website Scan"],"field_provenance":[{"field":"name","source_count":2,"confidence":1,"updated_at":"2026-07-07T16:54:12.132+00:00","confirmed_by":"cross_source"},{"field":"phone","source_count":1,"confidence":0.9,"updated_at":"2026-07-07T16:54:12.132+00:00","confirmed_by":"public_source"},{"field":"address","source_count":1,"confidence":0.9,"updated_at":"2026-07-07T16:54:12.132+00:00","confirmed_by":"public_source"},{"field":"category","source_count":1,"confidence":0.6,"updated_at":"2026-07-07T16:54:12.132+00:00","confirmed_by":"public_source"},{"field":"website","source_count":1,"confidence":0.4,"updated_at":"2026-07-07T16:54:12.132+00:00","confirmed_by":"public_source"},{"field":"hours","source_count":1,"confidence":0.9,"updated_at":"2026-07-07T16:54:12.132+00:00","confirmed_by":"public_source"}],"recommendations":[{"check_id":"faq_presence","label":"Conversational FAQ (Q&A)","description":"Add a Frequently Asked Questions section to your site — AI assistants like Perplexity and ChatGPT actively look for question-and-answer content to quote directly in their responses.","tokens":{"businessName":"The NOW Massage","cmsHint":"","city":"Fort Worth"},"priority":"high"},{"check_id":"reviews_visible","label":"On-Site Customer Reviews","description":"Embed real testimonials, reviews, or case studies directly on the page using Schema.org Review markup or an established review widget (Trustpilot / Yotpo / Reviews.io). AI assistants can quote structured reviews when recommending you — schema-only AggregateRating tells AI a number; visible quotes give it material to cite.","tokens":{"businessName":"The NOW Massage","cmsHint":"","city":"Fort Worth"},"priority":"high"},{"check_id":"external_reviews","label":"External Review Citations","description":"Add at least one outbound link from your site to a recognized review platform (G2, Capterra, Trustpilot, or Yelp). AI engines validate trust by checking that businesses are independently reviewed.","tokens":{"businessName":"The NOW Massage","cmsHint":"","city":"Fort Worth"},"priority":"high"}]}}