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Vizoryo vs Google Business Profile
Google Business Profile makes you visible in Google Maps. Vizoryo makes you visible in AI answers.
TL;DR
Google Business Profile (formerly Google My Business) is free, official, and required for showing up in Google Maps and the local pack. It is necessary but not sufficient. Vizoryo is the AI layer above it — making your business citable inside ChatGPT, Claude, Perplexity, Gemini, and Google's own AI Overviews. Most businesses need both.
Side by side
| Feature | Vizoryo | Google Business Profile |
|---|---|---|
| Primary use case | Be cited by AI assistants | Show up in Google Maps and the Google local pack |
| Where you appear | ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews | Google Maps, Google Search local pack, Google AI Overviews (indirectly via GBP signal) |
| Cost | Indexed tier free; Expanded and Managed are paid tiers — current prices at vizoryo.com/pricing | Free |
| Owner required? | No — businesses are auto-discovered. Claim to control the profile. | Yes — only the owner can edit (after Google verification) |
| AI Visibility Score | Yes — 0–100 score with actionable audit | No — Google does not surface an AI readability metric |
| Output | Structured public profile + schema.org JSON-LD + AI-readable FAQs | A Google-controlled card with hours, photos, reviews, and posts |
| Required for ranking on Google Maps | No — Vizoryo is not a Maps tool | Yes — GBP is required for Google Maps visibility |
| Customer-facing recommendations | Vizoryo audit identifies gaps that hurt AI citability | GBP Insights show calls, direction requests, search impressions |
Choose Vizoryo if
- You already have a Google Business Profile and want the AI layer on top
- Your customers are starting to ask ChatGPT or Perplexity for recommendations
- You want a public AI-readable profile, not just a Google Maps card
- You want an AI Visibility Score and a concrete checklist to improve it
Choose Google Business Profile if
- You haven't set up Google Business Profile yet — do it first, it's free and required
- Most of your traffic comes from Google Maps directions and calls
- You need to manage reviews, posts and photos on your Google card
Frequently asked questions
- Do I need both Vizoryo and Google Business Profile?
- For most businesses, yes. GBP is free and required for Google Maps. Vizoryo is the AI layer that makes you citable by ChatGPT, Claude, Perplexity and AI Overviews. They solve different problems.
- Does Vizoryo replace Google Business Profile?
- No. GBP is necessary for Google Maps and the local pack. Vizoryo complements it for the AI search layer.
- Will optimizing my GBP help me show up in ChatGPT?
- Indirectly. AI assistants pull from many sources. A complete GBP helps Google AI Overviews specifically, but ChatGPT, Claude and Perplexity rely heavily on crawlable structured data — which is what Vizoryo publishes.
- Is Vizoryo free like GBP?
- Vizoryo has a free Indexed tier so you can see your AI Visibility Score and identify gaps. The paid Expanded and Managed tiers add owner verification, the Verified badge, greater profile depth and owner control — see vizoryo.com/pricing for current prices.
- Where should I start?
- Set up Google Business Profile first — it is free and required for Google Maps. Then run a free Vizoryo AI Visibility Audit to see how AI assistants read your business.
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