Vizoryo › Compare › vs Profound
Vizoryo vs Profound
Profound measures brand mentions in LLM answers for enterprises. Vizoryo structures and publishes the business data that earns those mentions.
TL;DR
Profound is the leading enterprise tool for tracking how brands appear inside LLM answers — share of voice in ChatGPT, Perplexity, Gemini and Google AI Overviews. Vizoryo sits one layer down: structuring the business data and publishing it to a public AI-readable index so LLMs have something to cite. Enterprises often need both; SMBs typically start with Vizoryo.
Side by side
| Feature | Vizoryo | Profound |
|---|---|---|
| Primary use case | Make your business citable by AI assistants | Measure how often your brand appears in AI assistant answers |
| Layer of the stack | Data layer — structures and publishes the business entity | Analytics layer — tracks brand mentions and competitive share of voice |
| Target customer | SMBs, agencies, freelancers, individual brands | Enterprise marketing teams, brand managers, large agencies |
| Pricing model | Indexed tier free; Expanded and Managed are paid tiers — current prices at vizoryo.com/pricing | Enterprise pricing, sales-led |
| Output | Public structured profile every LLM can crawl + AI Visibility Score | Dashboards: brand visibility, share of voice, competitor benchmarks, prompt-level coverage |
| Self-serve | Yes — free audit in minutes, publish in 24 hours | Sales-assisted onboarding, typical enterprise procurement cycle |
| Public index | Yes — every published profile is an AI-crawlable URL | No — Profound is an analytics layer, not a publishing platform |
| Strongest for | Getting cited in AI answers in the first place | Measuring and reporting on AI search performance once you are in answers |
Choose Vizoryo if
- You are an SMB, agency or freelancer without enterprise budget
- You need to be cited by AI assistants before you can measure it
- You want a public, AI-readable profile, not just an internal dashboard
- You sell AI visibility as a productized service to clients
Choose Profound if
- You are a brand or enterprise marketing team that needs share-of-voice analytics in LLM answers
- You need competitor benchmarking across thousands of prompts
- You have an existing measurement stack and need an AI search analytics layer
- Procurement, security review and SLA matter more than pricing
Frequently asked questions
- Is Vizoryo a Profound alternative?
- They solve adjacent problems. Profound measures whether your brand is mentioned by AI assistants. Vizoryo makes your business citable in the first place by publishing structured, AI-readable profiles. Enterprises often use both.
- Does Vizoryo track brand mentions in LLM answers?
- Vizoryo focuses on the data layer — structuring and publishing your business so LLMs can cite it. Mention tracking and share of voice analytics is Profound's domain.
- Who should pick Vizoryo over Profound?
- SMBs, agencies, and individual brands that need to earn AI citations and don't have enterprise procurement. Profound is designed for enterprise marketing teams with budgets and dashboards in mind.
- Can I use both?
- Yes — Vizoryo gets you cited, Profound measures the resulting share of voice. They are complements, not direct substitutes.
- Is Profound enterprise only?
- Profound is primarily sales-led with enterprise pricing. Vizoryo is self-serve from a free tier upward.
Compare Vizoryo against other tools
Run a free AI Visibility Audit
See how AI assistants read your business today. Run a free AI visibility audit or browse the business directory.